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Price f(x) - NOAH16 Berlin


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Startup Stage - B2B Services - Presentation by Marcin Cichon, Co-Founder & CEO of Price f(x) at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.

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Price f(x) - NOAH16 Berlin

  1. 1. Marcin CICHON, co-founder & CEO Berlin, June 9th, 2016
  2. 2. 10 - 11 November 22 - 23 June Save The Date
  3. 3. “The moment you make a mistake in pricing, you're eating into your reputation or your profits.” Katharine Paine “The single most important decision in evaluating a business is its pricing power” – Warren Buffett “Price is the ultimate showdown and moment of truth in all of your marketing efforts” – Peter Drucker
  4. 4. It is empirically proven and widely acknowledged fact that Pricing is the most impactful profit lever “Through the next years, price optimization technology will have the greatest impact on improving the top-line revenue and profitability of any business” Rob DeSisto, Gartner (2009)
  5. 5. We are an easy to deal with company offering an easy to deploy and use solution. Launch the solution within hours, deploy a pilot within one week and understand the benefits of the solution within max. one month. Simplicity Relevance Focus on added value and relevant functionality. Configure the solution 100% through the user interface (“full UI configurability”). Fairness Work in a bullshit-free zone. Take no unnecessary risks. Working with Price f(x) – how we are different
  6. 6. Free trial No upfront investments No long term commitments No agreements / contracts Instant launch “Agile” implementation approach Hands on work with the software from day 1 Deployments in weeks Commercial & Legal Negotiation Requirements Construction Deploy- ment Enhancements Change Requests Evaluation Months 0 6 9 12 15 183 Traditional approach to enterprise software evaluation and implementation Result compared to our traditional, established competition (and we know because we’ve been working for them): Up to 10x times faster implementation and value realization Up to 10x times lowerTCO (compared over 3 years period from start of the evaluation) Up to 10x times less issue tickets related to implementation and deployment - less frustration! The “Up To 10x Difference” Next generation approach to evaluation and implementation – the PFX way Weeks0 9 18134
  7. 7. We are a young and unconventional software company created by experienced pricing and software professionals. Our vision is to become the leading SaaS pricing and CPQ provider. We are and intend to remain a "relatively" small and agile company that brings good ideas to life quickly. Our main objective is customers loyalty due to high quality of our service. Despite our young age we are financially sound, have no debt and no equity capital involved, which means that only we and our customers are the masters of our destiny. Our headquarter is near Munich (DE) with offices in San Jose and Chicago (USA), Prague and Ostrava (CZ) and Hong Kong (China). PFX Customers 3 7 13 21 28 2012 2013 2014 2015 03'16 # Customers (plan 2016: 40) 6 11 18 30 41 2012 2013 2014 2015 03'16 Team size (plan 2016: 50) 232 978 1.342 2.665 5.300 2012 2013 2014 2015 2016 Revenue in KEUR Actual Plan 36 45 -66 138 -170 2012 2013 2015 EBIT in KEUR 2014 2016 Actual Plan 45 146 80 571 461 2012 2013 2014 2015 2016 Equity incl. Reserve in KEUR Actual Plan 50 152 80 435 549 2012 2013 2014 2015 03'16 Net (60 days) Liquidity (at period’s end) PFX in Numbers
  8. 8. Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 22 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 February 2013 May 2012 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Growth equity investment from for a 30% stake alongside Softonic’s Founders and Angel Investors at a valuation of €275m Exclusive Financial Advisor to Softonic and its shareholders 150 million growth equity investment from for a 50% stake alongside Fotolia’s Founders and Additional $150 million senior debt financing Total $300 million investment Financial Advisor to Fotolia and its Shareholders Selected Completed NOAH Transactions Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE May 2016 Investment in by Exclusive Financial Advisor to 10Bis and its Shareholders ®