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GROWTH OPPORTUNITIES
IN AN
AFRICAN CONTEXT
AFRICA’S GROWING
MIDDLE CLASS (AfDB)
• 313 million Africans have moved into the middle
class (34% of the continent’s population). Of that
number, 123 million belong to a more stable
upper middle class.
• 600 million Africans are mobile phone users. By
2013, this number is expected to grow to 735
million.
• African consumer spending is projected to reach
$1.4 trillion by 2020.
AFRICA’S GROWING
MIDDLE CLASS (AfDB)
• Average consumer spend is $2 and $20 per day.
• Africa’s middle class is projected to grow to 1.1
billion (42% of the population) by 2060.
• Average GDP growth of the continent was 6% in
2011 and nearly 6% in 2012.
• African productivity is growing by nearly 3% per
year.
CONNECTIVITY &
PENETRATION
Internet Penetration
Continent:120 Million users (12%)
2005 - 2011 Growth Rate: 428.7%
Mobile Penetration
Continent: 600 Million users (65%)
2005 - 2011 Growth Rate: 380%
Mobile Broadband
Continent: 273.1 Million users
2005 - 2011 Growth Rate: 446%
AFRICA’S TOP 5 INTERNET
COUNTRIES (circa 2010)
Nigeria
Population: 150m+
Internet users: 11 million
GDP: $235.92 billion
Morocco
Population: 32m+
Internet users: 15.4 million
GDP: $100.22 billion
Egypt
population: 82m+
internet users: 21.5 million
GDP: $229.53 billion
South Africa
Population: 50m+
Internet users: 6 million
GDP: $400.24 billion
Sudan
Population: 34m+
Internet users: 4 million
GDP: $55.1 billion
CITATIONS
1 - The Guardian: Africa's burgeoning middle class brings hope to a continent
2 - Vodafone Policy Paper Series 12 - Stupendous Value, Mobile Darwinism & the Next Phase of Growth
3 - The Future of African Mobile Profitability: Stupendous Value, Mobile Darwinism & the Next Phase of Growth
by Jon Gosier
(j.gosier@appfrica.org)

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Growth Opportunities in an African Context

  • 2. AFRICA’S GROWING MIDDLE CLASS (AfDB) • 313 million Africans have moved into the middle class (34% of the continent’s population). Of that number, 123 million belong to a more stable upper middle class. • 600 million Africans are mobile phone users. By 2013, this number is expected to grow to 735 million. • African consumer spending is projected to reach $1.4 trillion by 2020.
  • 3. AFRICA’S GROWING MIDDLE CLASS (AfDB) • Average consumer spend is $2 and $20 per day. • Africa’s middle class is projected to grow to 1.1 billion (42% of the population) by 2060. • Average GDP growth of the continent was 6% in 2011 and nearly 6% in 2012. • African productivity is growing by nearly 3% per year.
  • 4. CONNECTIVITY & PENETRATION Internet Penetration Continent:120 Million users (12%) 2005 - 2011 Growth Rate: 428.7% Mobile Penetration Continent: 600 Million users (65%) 2005 - 2011 Growth Rate: 380% Mobile Broadband Continent: 273.1 Million users 2005 - 2011 Growth Rate: 446%
  • 5. AFRICA’S TOP 5 INTERNET COUNTRIES (circa 2010) Nigeria Population: 150m+ Internet users: 11 million GDP: $235.92 billion Morocco Population: 32m+ Internet users: 15.4 million GDP: $100.22 billion Egypt population: 82m+ internet users: 21.5 million GDP: $229.53 billion South Africa Population: 50m+ Internet users: 6 million GDP: $400.24 billion Sudan Population: 34m+ Internet users: 4 million GDP: $55.1 billion
  • 6. CITATIONS 1 - The Guardian: Africa's burgeoning middle class brings hope to a continent 2 - Vodafone Policy Paper Series 12 - Stupendous Value, Mobile Darwinism & the Next Phase of Growth 3 - The Future of African Mobile Profitability: Stupendous Value, Mobile Darwinism & the Next Phase of Growth by Jon Gosier (j.gosier@appfrica.org)