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ABOUT EBOLA DEEPLY 
jon@d8a.com
WHY EBOLA DEEPLY 
Addressing information failures (West and Africa). 
Diversity of voices. 
Collaborative, solution-driven...
OUR TEAM 
Lara Setrakian (News Deeply) 
Azeo Fables (News Deeply) 
Isha Sesay (CNN) 
Bahiyah Robinson (Appfrica/D8A) 
Jon ...
APPFRICA 
MOBILE WIRE SERVICE 
jon@appfrica.com
OUR GOAL 
To unify Africa’s mobile messaging space with a single platform.
WHY MOBILE?
Mobile Phone Reach Feature Phones 
_Mobile phones reach 3/4 of the world’s population 
_Approximately 90% are feature phon...
1 Billion Africans 
Approximately 700 Million Mobile Subscribers
THE PROBLEM
MOBILE DATA 
USSD/GSM 
PUBLISHERS AND ORGANIZATIONS 
SMS VOICE 
TARGET COMMUNITY 
Right now mobile messaging is fragmented...
MOBILE DATA 
USSD/GSM 
PUBLISHERS AND ORGANIZATIONS 
SMS VOICE 
TARGET COMMUNITY 
The same messages are sent multiple time...
PUBLISHERS AND ORGANIZATIONS 
MOBILE DATA 
USSD/GSM 
MOBILE WIRE 
SERVICE 
SMS VOICE 
TARGET COMMUNITY 
With MWS publisher...
MOBILE DATA 
USSD/GSM 
PUBLISHERS AND ORGANIZATIONS 
SMS VOICE 
And it works both ways.
SINGLE RECIPIENT 
SHARES 
EVERYONE SHARES 
MWS helps content go viral for mobile users, much like it can on the web.
HOW DOES IT WORK?
1. Publishers produce content they need to distribute.
2. The Mobile Wire Service campaign is launched.
3. MWS sends the content, segmenting voice, text, and data users.
4. This greatly improves the chance of reaching people.
CASE STUDIES
Warned 2,000 citizens in Ghana about ebola risks.
Used in Uganda during 2010 elections to raise awareness.
Used in North Africa during the 2012 upheavals for emergencies.
ABOUT EBOLA DEEPLY 
jon@d8a.com
About Ebola Deeply - Slides from Foreign Press Center
About Ebola Deeply - Slides from Foreign Press Center
About Ebola Deeply - Slides from Foreign Press Center
About Ebola Deeply - Slides from Foreign Press Center
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About Ebola Deeply - Slides from Foreign Press Center

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Slides from the Interview with Jon Gosier (Ebola Deeply) and Nicole Walden (International Rescue Committee) held November 7th, 2014 by the U.S. State Department. The full transcript can be found at - http://fpc.state.gov/233836.htm

Ebola Deeply is an impact journalism project founded by Isha Sesay (CNN), Jon Gosier (Appfrica/D8A), Lara Setrakian (News Deeply), James Andrews (True Story), Azeo Fables (News Deeply), and Bahiyah Robinson (Appfrica/D8A).

In this press conference we also unveiled our Mobile Wire service, a solution that greatly simplifies and improves targeting fragmented mobile user audiences in developing countries.

Published in: Health & Medicine
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About Ebola Deeply - Slides from Foreign Press Center

  1. 1. ABOUT EBOLA DEEPLY jon@d8a.com
  2. 2. WHY EBOLA DEEPLY Addressing information failures (West and Africa). Diversity of voices. Collaborative, solution-driven journalism. Moving audiences “up the interest curve.” Future planning (after Ebola).
  3. 3. OUR TEAM Lara Setrakian (News Deeply) Azeo Fables (News Deeply) Isha Sesay (CNN) Bahiyah Robinson (Appfrica/D8A) Jon Gosier (Appfrica/D8A) James Andrews (True Story)
  4. 4. APPFRICA MOBILE WIRE SERVICE jon@appfrica.com
  5. 5. OUR GOAL To unify Africa’s mobile messaging space with a single platform.
  6. 6. WHY MOBILE?
  7. 7. Mobile Phone Reach Feature Phones _Mobile phones reach 3/4 of the world’s population _Approximately 90% are feature phones
  8. 8. 1 Billion Africans Approximately 700 Million Mobile Subscribers
  9. 9. THE PROBLEM
  10. 10. MOBILE DATA USSD/GSM PUBLISHERS AND ORGANIZATIONS SMS VOICE TARGET COMMUNITY Right now mobile messaging is fragmented.
  11. 11. MOBILE DATA USSD/GSM PUBLISHERS AND ORGANIZATIONS SMS VOICE TARGET COMMUNITY The same messages are sent multiple times, multiple ways.
  12. 12. PUBLISHERS AND ORGANIZATIONS MOBILE DATA USSD/GSM MOBILE WIRE SERVICE SMS VOICE TARGET COMMUNITY With MWS publishers produce content once. It reaches all.
  13. 13. MOBILE DATA USSD/GSM PUBLISHERS AND ORGANIZATIONS SMS VOICE And it works both ways.
  14. 14. SINGLE RECIPIENT SHARES EVERYONE SHARES MWS helps content go viral for mobile users, much like it can on the web.
  15. 15. HOW DOES IT WORK?
  16. 16. 1. Publishers produce content they need to distribute.
  17. 17. 2. The Mobile Wire Service campaign is launched.
  18. 18. 3. MWS sends the content, segmenting voice, text, and data users.
  19. 19. 4. This greatly improves the chance of reaching people.
  20. 20. CASE STUDIES
  21. 21. Warned 2,000 citizens in Ghana about ebola risks.
  22. 22. Used in Uganda during 2010 elections to raise awareness.
  23. 23. Used in North Africa during the 2012 upheavals for emergencies.
  24. 24. ABOUT EBOLA DEEPLY jon@d8a.com

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