Using a combination of the data-analysis products available from D8A Group, we’ve been monitoring the unfolding events in real-time to illustrate the ways our technology platforms can be used by companies, PR firms, marketing agencies, political groups, celebrities, and NGOs to make data informed decisions in real-time crisis scenarios.
In this case study document, we analyze breaking news scenarios involving Chris Christie's Brigegate scandal, Kerry Washington's appearance at the Golden Globes, and the Knight Foundation who we weren't aware had any news events at the time, but we quickly became aware of two through the use of our software.
The primary purpose of using technologies like the D8A suite of analytic products is to monitor and capture real-time data for analysis and research. They are also predictive, helping to surface trends, patterns, and happenings before one might find out about them otherwise. D8A’s products work across multiple communication channels.