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ODX: Designing for Better Outcomes

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This presentation is about how to design technologies and business models that yield better incomes for society, reduce risk, and, as a result, maximize value.

It was delivered by Jon Gosier on June 26th, 2015 at Maine Startup and Create Week 2015 in Portland, ME.

Published in: Leadership & Management
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ODX: Designing for Better Outcomes

  1. 1. ODX Designing For Better Outcomes
  2. 2. Jon Gosier | gosier.org Twitter @jongos Email jon@gosier.org
  3. 3. You are not acting like the company Mr. Rogers knew you could be.
  4. 4. ODX Designing For Better Outcomes
  5. 5. $19 Trillion
  6. 6. Stakeholder 1 Stakeholder 2 Activity1 Activity 2 Outcome 1 Outcome 2Technology 1 Technology 2 Post-It Notes
  7. 7. Spreadsheets Spreadsheets can be used instead of Post-Its
  8. 8. Stakeholder 1 Stakeholder 2 Activity1 Activity 2 Outcome 1 Outcome 2Technology 1 Technology 2 Post-It Notes
  9. 9. STRUCTURING THE OUTCOME SENTENCE Ideation Phrase: “How might we combine [Technology 1] and [Technology 2] to improve the way [Stakeholder 1] goes about [Activity 1]?” Combined Ideation Phrase: “How might we combine [Technology 1] and [Technology 2] to improve the way [Stakeholder 1] and [Stakeholder 2]* interact for [Activity 1]?” * If Stakeholder 1 and 2 don’t currently interact for the selected activity, think of ways that they could (no matter how unlikely the scenario). Ill Intent Phrase: “How might [Technology 1] and [Technology 2] be used to harm [Activity 1] for [Stakeholder 1]?” Aversion Phrase: “How might [Outcome 1] be avoided using [Technology 1] to improve the way [Activity 1] works?” Question Phrase: “How are [Outcome 1] and [Activity 2] related? How can [Technology 1] improve that relationship?”
  10. 10. EXAMPLE 1 “How might we combine [Technology 1] and [Technology 2] to improve the way [Stakeholder 1] goes about [Activity 1]?” Technology 1 Technology 2 Stakeholder 1 Activity 1 EXAMPLE 2 “How might [Outcome 1] be avoided using [Technology 1] to improve the way [Activity 1] works?” Outcome 1 Technology 1 Activity 1
  11. 11. Post-It Notes
  12. 12. Jon Gosier | gosier.org Twitter @jongos Email jon@gosier.org
  13. 13. ODX Jon Gosier | gosier.org

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