Top 5 apparel manufacturing companies in India.

1. Garments
Presented To: Presented By:
Avneet

2. Top Five Garment Manufacturers

3. Raymond ltd.
 Raymond is a fashion and an fabric
manufacturer and retailer based out of
India set up in 1925
 Owner of such brands as Park Avenue,
Raymond Premium Apparel, Parx and
Colour Plus

4. Loyal Textile Mills ltd.
 Loyal Group is a multi-faceted
organization
 Providing an array of products
and services for textile and
apparel industries

5. Mandhana Industries ltd
 The company produces fabrics for the
domestic market and garments largely
for exports.
 Incorporated on July 25, 1984

6. Alok Industries ltd
 Established in 1986
 A diversified manufacturer of
world-class home textiles,
apparel fabrics, garments and
polyester yarns
 The company has a blue chip
international customer base
comprising of world renowned
retailers, importers and brands.

7. Arvind ltd.
Set up with the aim of manufacturing high-
end superfine fabrics in India.
 Arvind has carved a niche with brand
names like Arrow, Flying Machine, USPA,
New Port, Mega Mart, and The Arvind Store.

8. Market
Share
60%
35%
3%
2%
0%
Market Share
Arvind
Raymond
Alok
Loyal
Mandhana

9. Marketing mix

10. Product
Arvind ltd. Raymond ltd. Alok
Industries
ltd.
Loyal
Textile
Mills ltd.
Mandhana
Industries
ltd.
 Denim
 Woven clothes
- Formal and
Casual Shirts,
Tops & Dresses,
Trousers and
Jackets across
Color Wovens,
Indigo, Solid and
Print categories
 Knitted clothes
 Fabrics
- Worsted
- Denims
- Shirting
 Apparels
- Tailored Clothing
- Jeanswear
- Dress Shirts
 Casual wear
 Sportswear
 Foundation
wear
 Sleep wear
 Workwear &
Industrial
garments
 Uniforms
 Protective
Garments
 Work Wear
 Corporate
Garments
 Men’s Shirts
 Women’s
Blouses,
Dresses & Skirts
 Casual Bottom
wear
 Kidswear

11. Price
Arvind ltd. Raymond
ltd.
Alok
Industries
ltd.
Loyal
Textile
Mills ltd.
Mandhana
Industries
ltd.
Differentiat
ed Pricing
Policy
Premium
Pricing
Policy
Premium
Prices but
less than
competitors
No Fixed
Range
Affordable
Pricing

12. Place
Arvind
ltd.
Raymond
ltd.
Alok
Industries
ltd.
Loyal Textile
Mills ltd.
Mandhana
Industries
ltd.
Products
sold
online as
well as
at
premium
stores
Present
in India
and has
a global
imprint.
Exclusive
stores
located in
major
cities
Industrial
Requirements
are fulfilled
Online
sales as
well as
through
exclusive
brands
showrooms

13. Promotion
Arvind
ltd.
Raymond
ltd.
Alok
Industrie
s ltd.
Loyal
Textile
Mills ltd.
Mandhana
Industries
ltd.
Initially
through
retailers
now
through tie
ups with e-
commerce
Used ad
campaigns
, social
media
platforms
and has its
own site
multi-
channel
promotion
al strategy
No
promotion
type
Brand
Ambassador
publicize the
product

14. Thank you