Palestra feita no 6º Mobile Coffee São Paulo realizado no dia 31 de Outubro de 2017, onde falei sobre cases de grandes empresas usando mobile marketing.

1. Mobile Marketing
Para Grandes Empresas
John Calistro
john.calistro@rankmyapp.com
@JohnCalistro
/jccalistro

3. Coupons
May 8, 2013

4. Cartwheel

5. Target App

6. Target App

7. Target App
more than $1,099,469,154 ( Billion )
saved so far

9. Payments
2011
3 Million accounts in the first 3 months

10. Payments & Rewards
2011
3 Million accounts in the first 3 months

11. Payments & Rewards
2011
3 Million accounts in the first 3 months

12. Payments
2011
3 Million accounts in the first 3 months
Starbucks Is Going Even Bigger on Mobile Apps
Fortune
http://fortune.com/2016/06/08/starbucks-mobile-app-digital-strategy/
Why Is The Starbucks Mobile Payments App So Successful?
Forbes
https://www.forbes.com/sites/quora/2014/06/13/why-is-the-starbucks-mobile-payments-app-so-successful/#60e13acb3957
Starbucks adopts Visa Checkout for stronger in-app payments capability
RetailDIVE
https://www.retaildive.com/ex/mobilecommercedaily/starbucks-adopts-visa-checkout-for-stronger-payments-capability-in-app

14. Neighbourhood guides
Heavy on photography
Using local photographers means authenticity and unusual aspects that don't look
like normal travel agent fare.

15. Neighbourhood guides
Heavy on photography
Using local photographers means authenticity
and unusual aspects that don't look like normal
travel agent fare.

16. Neighbourhood guides
Heavy on photography
Using local photographers means authenticity
and unusual aspects that don't look like normal
travel agent fare.

21. Chipotle Scarecrow
September 11, 2013
60,000+ views
iPhone 4/4S Game
1939 Customer Ratings

22. Chipotle Scarecrow
September 11, 2013
60,000 views
iPhone 4/4S
1939 Customer Ratings 3 ½ stars

23. John Calistro
john.calistro@rankmyapp.com
@JohnCalistro
/jccalistro