The rise of WeChat is difficult to ignore. Relationships are as important as ever in China but we can't ignore a low cost opportunity to gain market research and get our brands in front of 1.2 billion users.

1. KARYN LANTHOIS
Marketing Manager, ACDC
Chinese Social Media - Weibo vs Weixin

2. CHINESE ONLINE MARKET IS VAST
642 million Internet users
46% penetration rate
1.2 billion mobile users
91% penetration rate
www.internetlivestats.com
22% of World Internet Users | estimated market size $300 million

3. 53%
CHINA
URBAN

4. CHINESE CONSUMER & SOCIAL MEDIA BEHAVIOURS
EMOTIONAL
+
expression
trust peers
over
brands
niche
brands
loyalty
VIP
opinion

5. WHO ARE THE MOST IMPORTANT?
WEIBO VS WECHAT

6. 355 438
355 million
active monthly users
65% users check weibo
after meals
438 million
active monthly users
74% users check wechat
after meals
BROAD CAST PLATFORM
Celebrity presence driven popularity
Brands distribute well-timed content
Backed by Alibaba
Use it to publicise company news
1:1 PLATFORM
Incredible functionality
Facebook like timeline ‘moments’
In App payment model
Use it to engage with customers

7. SINGLES DAY (11/11) IS LARGEST SHOPPING DAY WORLDWIDE 20 MINS = 1 BILLION YUAN

8. Last Spring Festival
5 million users
sent 20 million
red envelopes
& ‘binded’
their bank accounts to
WeChat

9. QR CODES = SWAPPING INFORMATION / OFFERS & BRAND REWARDS

10. Enterprise
accounts on
WeChat require
registered office
in China but offer
incredible
opportunities to
enage with
Chinese
consumers of
products services
and tourism

11. exposureproducts
services
feedbackVIP
rewards
WeChat channel
will engage 1 on 1
with VIP
ambassadors
who will be
asked to provide
feedback,
receive exclusive
samples and
participate in
offers
more info &
EOI
tacdc.com.au