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Protecting your app from bots

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"Protecting your app from bots” - Michael Paxman, Product Communications Lead at Adjust.
Michael on the expo stage at OMR 2019 sharing insight into protection from bot fraud.

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Protecting your app from bots

  1. 1. BERLIN • NEW YORK • SAN FRANCISCO • SÃO PAULO • PARIS • LONDON • MOSCOW • ISTANBUL 
 SEOUL • SHANGHAI • BEIJING • TOKYO • MUMBAI • SINGAPORE • TEL AVIV Protecting Your App 
 From Bots
  2. 2. 2 Mobile advertising, meet cybersecurity & AI Adjust acquires Unbotify
  3. 3. 3 Who are Unbotify? Founded 05/2015 
 
 
 25 Employees
 
 
 Patent pending: Context Aware 
 & Replay Attacks
 
 
 HQ Tel-Aviv Unbotify’s History Accolades Differentiate between humans and bots,
 to protect customers’ mobile apps from abuse and fraud Mission Statement
  4. 4. 4 ML based behavioral analysis How does it work? 
 Collect Human Interaction 
 
 
 
 Extract ML Features
 
 
 
 Anomaly Detection
  5. 5. 5 ‣ Touch Trace over x/y coordinates ‣ Touch Surface Area is dot size ‣ Touch Pressure is colour coded Touch example:
  6. 6. 6 A Much Bigger Problem 2In-App Bot Detection Adfraud Issue1
  7. 7. 7 In-App Bot Detection
  8. 8. 8 Bots Lie!
  9. 9. 9 Bots Cheat!
  10. 10. 10 Bots Steal!
  11. 11. 11 Bots Steal!
  12. 12. 12 In other words… Ad Spend
 Wasted Poor
 UX Security
 Risks Skewed
 Analytics Poor
 UX
  13. 13. 13 How does Unbotify fight this? 2 Context Aware ‣ Custom User-Flow Protection Patent Pending 4 Device Metadata ‣ Emulation detection ‣ SDK Spoofing ‣ API Highjacking 3 Behavioral Biometrics ‣ Works from day 1 ‣ Generic human-device interaction based anomaly detection ‣ Cumulative insights from all Unbotify datasets Replay Attacks ‣ Recorded User + Stochastic Noise will be detected Patent Pending 1
  14. 14. 14 PoC available today!
  15. 15. New York Paris São Paulo San Francisco London Berlin Istanbul Moscow Mumbai Beijing Seoul Tokyo Shanghai Singapore Tel Aviv Michael Paxman PRODUCT COMMUNICATIONS LEAD
 michael@adjust.com ADJUST HQ
 Saarbrücker Str. 37a
 10405 Berlin
 Germany

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