This document summarizes an environmental scan conducted by the Boston Consulting Group for Apollo Tyres to identify opportunities and threats in India. The scan analyzed how factors like agriculture, industrial performance, transportation and vehicle production impact the tyre industry. It found the industry is primarily demand-driven and dependent on original equipment and replacement segments. The main macro factors selected for analysis were GDP, industrial production, road length and inflation. The scan concluded increasing income, consumption and vehicle production present opportunities for Apollo Tyres to partner with automakers and target youth. Tying rural sales to tractors and motorcycles was also recommended.

1. APOLLO TYRES : Learning from Environmental ScanningAnkurpatel(MBA-IB)Amity International Business School

2. Purpose of the Case StudyHow to track and identify opportunities and threats in the macro-environment.How to assess the importance of demographic, economic, political and technological factors.How to sustain, survive and grow in the changing business milieu.

3. IntroductionOne of the leading tyre companies in India.Turnover of Rs. 2600 crore.2nd largest in the country.17th largest in the world.Major Competitors – MRF, Ceat, JK Industries.

5. The cup of coffee…….There is change everywhere..Volatile business envt.

6. Tremendous economic growth

7. Political scenario

8. Societal changes

9. Technology boom…WorriedKaran Sinha – Strategy Headwe need to do something otherwise we will get devoured by these changes in envt.

10. The whole data crunching is going to take a lot of time, cant go for it bcoz of busy schedule.Satish Mehra – Chief operating officerHire BOSTON CONSULTANCY GROUP to scan the macro envt. and present their findings with the impact on their company.

11. MethodologyTo identify factors - drive economic growth in the country.Selection of final factors - by statistical correlationsDevelopment of ECONOMETRICS MODEL

12. AGRICULTURE

13. INDUSTRIAL PERFORMANCE

14. TRANSPORTATION

15. PRODUCTION OF VEHICLES

16. Mainly dominated by Organised Sector.

17. Unorganised sector holds bicycle tyres.dependssegmentThe Indian tyre industry 2.61 lac villages