Marketing and non-marketing students at a private university in Malaysia were surveyed about their attitudes towards advertising. While most previous research found differences, this study found few differences between the two groups. Both groups believed advertising provides product information, pleasure, and benefits the economy. Only beliefs about advertising's hedonic qualities differed significantly. Attitudes and intentions towards advertising also did not differ between the groups. This suggests marketing education may not shape unique views of advertising at private universities, where students have more flexible course options. It could impact how organizations view the value of marketing and marketing education in Sarawak.