apidays LIVE Jakarta 2021 - Accelerating Digitisation February 24, 2021 The future of hyper--personalised Financial Services in South East Asia Gavin Tan, CEO & Co-founder at Brick

1. The Future of Hyper-Personalised
Financial Services in Southeast Asia
24 Feb 2021
Gavin Tan, CEO & Co-founder of Brick

2. Successful brands today are
Instant relevant personalised

3. Instant relevant personalised
This trend is happening to every industry
Music Media Information
Financial
Services
Commerce
Radio TV Encyclopedia Banks
Department Store

4. WHAT ABOUT
FINANCIAL
SERVICES?

5. IDR 22.1 Trillion
E-Money
Transaction
220% Growth of
Fintech
companies
Things are becoming more digital. Access to digital data is becoming more possible
Why is it happening now?
in Indonesia as per
Dec 2020
in Indonesia as per
Sept 2020
Registered in Indonesia per
Dec 2020
150.16 Million
E-Commerce
Transaction
Source: BI, OJK, AFTECH

6. A shift from supply-driven
to demand-driven services
Branch Banking
(1990)
Online Banking
(2000)
Finance Apps
(2010)
Personalised Finance
(2020)

7. Hyper-personalised financial services
Demand-Driven: Buildwhatyouruserswant

8. What hyper-personalization might look like
for different financial products SAVINGS
NOW
● Fixed interest rate for
certain criteria
FUTURE
● Multiplier accounts
adapting to changing
saving behavior
● Suggested savings goals

9. What hyper-personalization might look like
for different financial products Lending
NOW
● Fixed loan interest for
lending products
FUTURE
● Multi-variable credit
decision making for
underserved segments
● Variable credit line -
adapts to changing
financial behaviour

10. What hyper-personalization might look like
for different financial products Investment
NOW
One-off investment advice that
is renewed every 1-2 years
FUTURE
Just-in-time investment advice
that changes with changes in
income / expenses

11. 01
StartHarnessingdata
02
Don’tleaveittochance
Start tracking data within your own platform
03
Become a hubfordata
Linking other accounts to your platform
WHATcan
business and
techleaders
donow?
Can be from user data, external data, etc.

12. Thank you!
Gavin Tan, CEO & Co-founder of Brick