Banks need to leverage open banking and digital ecosystems to drive customer acquisition and engagement. Open banking APIs can be used to aggregate customer accounts, transactions, and products across institutions to provide a holistic view. This data can then be used to generate savings tips, recommendations, and comparisons to improve the customer experience. Partnering with other digital platforms allows banks to integrate banking and financial services into customers' existing ecosystems. This ecosystem approach supports lifestyle needs and has the potential to accelerate acquisition through data and partnerships.