apidays LIVE Singapore 2021 - Digitisation, Connected Services and Embedded Finance April 21 & 22, 2021 Social + payments: Why Fintechs need social features Sid Suri, Head of Marketing at Sendbird

1. Social+ payments:
Why fintechs
need social
features
Sid Suri, Head of Marketing

2. Table of
contents
1 Trends
2 The rise of social+ apps
3 Payment apps go social
4 Customer Examples
5 About Sendbird

3. Trends in
messengers and
payments

4. © 2021 Sendbird, Inc 04
Messengers today do a lot more than send messages
Restaurants
$
Gaming
Groceries
P2P
Payments
$
$
$

5. © 2021 Sendbird, Inc 05
Messengers have expanded into payments
LINE BK ‘Social Banking
Platform’ in Thailand
WhatsApp payments
in India and Brazil
Facebook Pay on
Messenger in USA

6. © 2021 Sendbird, Inc 06
What does this mean for fintechs?

7. © 2021 Sendbird, Inc 07
Do payment app have to become social?

8. The Rise of
Social+ Apps

9. © 2021 Sendbird, Inc 09
Every app is becoming social
1. A community drives word of mouth and growth
2. Network effects keep competition out
3. Customers stay because they build relationships with the
community

10. © 2021 Sendbird, Inc 010
Social+ Apps are becoming popular in many
industries
Social + Investing
Social + Investing
Social + Saving Social + Fitness Social + Commerce
Social + Payments

11. Social features
can make
payment apps
more fun and
increase retention

12. © 2021 Sendbird, Inc 012
Payments are inherently
social
1. Send and receive money
2. Split bills among friends in chat
3. Quick replies to acknowledge receipt
4. Create engagement with emojis, stickers,
audio, video
5. Single record of transaction with system
notifications in thread
One to one chat Group chat

13. © 2021 Sendbird, Inc 013
Social apps can monetize
their community
1. Brands can access the community
2. Innovate with social shopping use cases
3. Charge for promotional announcements & coupons
4. Create live commerce experiences
5
Social Commerce Marketplace

14. © 2021 Sendbird, Inc 014
A social fingerprint can
reduce prevent fraud
Chat equates biometrics
AI Analysis of the conversation combined with bot
interaction can help detect anomalies & reduce fraud
Chat context

15. Paytm is building the social
payments platform for India
© 2021 Sendbird, Inc
● Social P2P payments, Shopping, Promotions
015

16. PicPay is building the social
payments platform for Brazil
© 2021 Sendbird, Inc
● Social P2P payments, Shopping, Promotions, Live
commerce, User profiles
016

17. PayPay is building the social
payments platform for Japan
© 2021 Sendbird, Inc
● Social P2P payments, Shopping, Promotions, Live
commerce, User profiles
017

18. Sendbird’s mission is
to build connections
in a digital world.
● We build connections with and between your
users through rich in-app chat, voice, and video
interactions on top of our platform.
● Our platform is available as a service over an API,
saving you development time, risk, and money.
● You get fast time to market for the experience
you want to build and better business outcomes
for your key workflows.
© 2021 Sendbird, Inc 018

19. © 2021 Sendbird, Inc 019
Power social
relationships
Build social engagement &
retention
Facilitate transactions
Sendbird is the leading mobile user engagement
platform making apps more social & engaging

20. Sendbird connects users over
3 products on 1 platform
Sendbird Chat Sendbird Calls Sendbird Desk
150M+ Users
(monthly)
Reliable
Secure
© 2020 Sendbird, Inc 20

21. 100+
Engineers Building
$220M+
Raised to-date
2.5B+
Messages (Monthly)
240+
Full-time Employees
150M+
Monthly Chat Users
100,000+
Global Developers
You can trust Sendbird with
your business
INVESTMENTS BY
© 2020 Sendbird, Inc 021

22. We power mobile engagement for category leaders
Digital Healthcare
Marketplaces
On-Demand
Community
© 2021 Sendbird, Inc 022
Payments

23. Fastest time-to-market to capture
chat market share
Flexibility to build workflows and experiences
you imagine across platforms
Integrations to build services on top eg.
payments, shopping carts, reviews, CRM
Why build with Sendbird
Scale and global availability to power 130MM+
MAUs
Secure and compliant communication eg.
AES256, HIPAA, GDPR, ISO SOC 2 Type 2
023
© 2021 Sendbird, Inc

24. Reliable and secure global communication
infrastructure
High Scale and Reach
High-availability data centers
across 8 global regions
powering 130MM+ MAUs
High Concurrency
Millions of concurrent
connections per app
Secure & Compliant
24 x 7 support
Global support and success
024
© 2021 Sendbird, Inc

25. Thank you