APIA 2018: How Can Google Help You - a 10 Steps Guide to the Online Validation of Your Idea

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The document outlines a 10 step guide for validating a business idea, beginning with searching Google to research the market, competitors, and customer demand. It recommends using tools like Google Trends, Keywords Planner, Maps, and YouTube to analyze interest in ideas and discover competitors. Later steps involve directly engaging potential customers through website feedback forms or analytics to test reactions to concepts before fully pursuing development. The key message is that iteration and testing ideas leanly is crucial before committing significant resources to a new business.

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Andrea Roberto Bifulco - abifulco@startupgrind.com
Startup Grind Milano Director / Ex-Googler
APIA - Shenzhen
How to Validate your Idea
A 10 Steps Guide

How to Validate Your
Idea
Andrea Roberto Bifulco - All Rights Reserved

How to Validate Your
Idea
in 10 Steps
Andrea Roberto Bifulco - All Rights Reserved

Andrea Roberto Bifulco - All Rights Reserved

STRATEGY?
Andrea Roberto Bifulco - All Rights Reserved

is
Andrea Roberto Bifulco - All Rights Reserved

0. Google Search
How Can Google Help to Validate my
Idea
Andrea Roberto Bifulco - All Rights Reserved

0. Google Search
Andrea Roberto Bifulco - All Rights Reserved

What do you need to search for?
Product Competition Customers People
Andrea Roberto Bifulco - All Rights Reserved

Let’s choose our product
Andrea Roberto Bifulco - All Rights Reserved

1. Google Trends
Andrea Roberto Bifulco - All Rights Reserved

2. Google Keywords Planner
Andrea Roberto Bifulco - All Rights Reserved

3. YouTube
Andrea Roberto Bifulco - All Rights Reserved

4. Search for Competitors
Andrea Roberto Bifulco - All Rights Reserved

5. Use Free Data Sets
Andrea Roberto Bifulco - All Rights Reserved

6. Google Maps
Andrea Roberto Bifulco - All Rights Reserved

7. Google Patent Search
Andrea Roberto Bifulco - All Rights Reserved

8. Use a Website Builder Tool
Andrea Roberto Bifulco - All Rights Reserved

9. Create a Form
Andrea Roberto Bifulco - All Rights Reserved

10. Google Analytics
Andrea Roberto Bifulco - All Rights Reserved

10+1. Google People
Andrea Roberto Bifulco - All Rights Reserved

10+2. Action
Andrea Roberto Bifulco - All Rights Reserved

What happens if
it doesn’t work?
Andrea Roberto Bifulco - All Rights Reserved

work?
Andrea Roberto Bifulco - All Rights Reserved

Iteration is the key
Andrea Roberto Bifulco - All Rights Reserved

Go Lean!
Andrea Roberto Bifulco - All Rights Reserved

abifulco@startupgrind.com
facebook.com/andrearobertobifulco
linkedin.com/in/andrearobertobifulco
instagram.com/andrearobertob
Thank you!Andrea Roberto Bifulco - All Rights Reserved

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The document outlines a 10 step guide for validating a business idea, beginning with searching Google to research product competition, customers, and related topics. It recommends tools like Google Trends, Keywords Planner, YouTube, and Maps to analyze search volume and interest for keywords. Further steps include searching for competitors, using free datasets, Google Patents, and website builders. It emphasizes testing ideas quickly through online forms and Google Analytics to iterate the concept based on user feedback.

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The document outlines a 10-step guide for validating a business idea using Google tools. It discusses searching for the product, competition, customers and trends using Google Search, Google Trends, Google Keyword Planner and YouTube. It also recommends searching Google Maps, Google Patents and Google People. The final steps involve creating a website, collecting feedback via a form, using Google Analytics and taking action to iterate based on the findings. The goal is to validate and refine the idea in a lean way before fully committing resources.

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