API, IoT og Big Data / ChangeGroup

ChangeGroup
Flæsketorvet 68
DK-1711 København V
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
PETER BIRKHOLM-BUCH: API, IOT & BIG-DATA

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
API IoT
Big
Data

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
BALA IYER, HARVARD BUSINESS REVIEW:
• Today, a firm without
application program interfaces
(APIs) that allow software
programs to interact with each
other is like the internet
without the World Wide Web*

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
THE 2002 JEFF BEZOS MEMO
All teams will henceforth expose their data and functionality through service interfaces.
Teams must communicate with each other through these interfaces.
There will be no other form of interprocess communication allowed:no directlinking,no direct reads of
another team’s data store, no shared-memory model,no back-doors whatsoever.The only
communication allowed is via service interface calls over the network.
It doesn’tmatter what technology they use. HTTP, Corba,Pubsub,custom protocols — doesn’tmatter.
All service interfaces, withoutexception,must be designed from the ground up to be externalizable.That
is to say, the team must plan and design to be able to expose the interface to developers in the outside
world.No exceptions.
Anyone who doesn’tdo this will be fired.
Thank you; have a nice day!

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
IN 2015 AMAZON.COM VALUED AT $175 BILLION

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
APIS ARE THE BUILDING BLOCKS OF APPLICATION
ECOSYSTEMS

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
OLD REASONS TO INVEST IN APIS
• Business models are eroding
• Your customers or partners ask for an API
• You wantto scale integration with customers and partners
• You have data to make available
• Customer demands are changing
• You need a mobile App
• You need more flexibility in providing content
• You wantto let potential partners test your stuff
• Under pressure to move quickly
• Your competition has an API
• Your site is getting screen-scraped

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
NEW REASON IS TO USE APIS AS A CHANGE AGENT
• Companies are no longer leveraging it solely to transition non-core
operations to cloud-based SaaS providers in an effort to cut costs
• APIs can drive competitive advantage
• Businesses are transitioning their products and services to the cloud to
create previously unimaginable offerings
• Bringing customers, location data, various services, and payments
together in one, often mobile, experience is transformative
• This is causing disruption across whole businesses and industries
http://nordicapis.com/3-ways-apis-create-value-and-5-acquisitions-that-prove-it/

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
TACTICS OF AN API STRATEGY
• Strategic fit: How does the API strategy have to be designed such that it
contributes to the overarching business strategy?
• Value proposition: Which value does the API deliver to whom? How is it
different than competitive offers?
• Business model: What API business model best supports the
organization’s overarching business model? How does the organization
create and capture value internally?
• Technology: Things like to make or buy an API gateway solution, hosting
(cloud or on premise), access protocol (mostly either REST or SOAP),
security, or the scope and scale of a developer portal
• Marketing: Who are the customers and what are their pains and potential
gains? How is the APIs’ value communicated? How is the product sold and
delivered to the customers?

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
BUT CREATING AN API IS HARD…
• The API should take a primary role
in the business
• It must provide a valuable service
• The API must be simple, flexible
and easily available
• The API should be managed and
measured
• You must provide great developer
support

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
START WITH AN INFORMATION MODEL
• The model captures the most
important entities across all
customer facing systems
• All APIs expose data according to
the model
• Makes it easier for customers,
partners and 3-rd parties to use
API
13
Customer
Employer
Employee
Employment
Payroll Absence
Accounting
Tax Pension
Organization
Unit

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
API CHECK LIST…
• Versioned (And compatible)
• Managed (Who is in charge and
taking care of business?)
• Governed (Without rules you’re
heading for disaster)
• Reportable (We have to create
reports to show and analyze
usage)
• Billable (So that you can charge
for usage?)
• Monitored (Is it on?)
• Metered (How else do you know
who is using it and how much)
• Responsive (Are we fast
enough?)
• Flexible (Can we speak more that
one dialect?)
• Standards (Build on Internet
standards so that people
understand how you do stuff)
• Recoverable (Do we handle
errors gracefully?)
• Reliable (Always up and data is
never wrong)
• Durable (Can we survive
failures?)
• Scalable (So that we can handle
success!)
• Throttling (So that we can adjust
usage)
• Secure (AuthN – don’tjust let
anybody in)
• Role based (AuthZ – don’tlet
everybody do what they want)
• Modern (Release often so that
you’re constantly moving
forwards)

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
ExternalInternal DMZ
API GATEWAY
15
API 1
Gateway
Clients
API 2

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
• So today, a firm without
APIs that allow software
programs to interact with
each other REALLY is like
the internet without the
World Wide Web

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
IFTTT.COM

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
APIS CONNECT EVERYTHING

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
IOT DRIVERS
• Hardware costs are falling
• More machines are talking to
each other
• Software is more advanced than
ever
• Connectivity is proliferating
• Cloud solutions offer lower
costs, scale, and flexibility
• Potential economic benefits are
enormous

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
PHOTON
• Particle P0 Wi-Fi module
• Broadcom BCM43362 Wi-Fi chip
• STM32F205 120Mhz ARM Cortex
M3
• 1MB flash, 128KB RAM
• 802.11b/g/n
• Soft AP setup
• FCC/CE/IC certified

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
DATA FROM PHOTON

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
AVERAGE WIND TURBINE HAS 150 SENSORS AND
GENERATES 350 MB DATA DAILY

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
>250 MILLION CONNECTED CARS BY 2020

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
CLOUD COMPUTING IOT PLATFORMS

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
BIG-DATA IN IOT LAND
Sensors Event Hubs Data “Lakes”
Machine
Learning
API
Stream
Analytics
Visualization
Data
Warehouse

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
SENSORS IN LONDON UNDERGROUND
https://www.youtube.com/watch?v=f1_t1tsgvFI

ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
info@changegroup.dk
www.changegroup.dk
KONTAKTOPLYSNINGER
ChangeGroup
Flæsketorvet 68
Telefon: +45 3332 7778
www.changegroup.dk
Mobil
:
+4526560203
peterbb@gmail.com
Peter Birkholm-Buch
QUESTIONS?
@peterbb
Peter Birkholm-Buch
Enterprise Cloud Architect & Technologist
Mobil 26560203
peterbb@gmail.com
@peterbb
www.changegroup.dk

API, IoT og Big Data / ChangeGroup

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API, IoT og Big Data / ChangeGroup