The document provides guidance on writing effective emails. It discusses the importance of planning emails by considering the purpose, audience, and tone. It recommends applying a structure that addresses these elements. The document also shares links to additional resources on writing good emails, successful business emails, and how to write awesome emails. It suggests researching rules of email etiquette that are important in the workplace and explaining why each rule is significant today.

1. APCT6211
LU3: THEME 1: STRATEGIC
THINKING FOR EMAIL
WRITING
Persuasive Messages
Canavor (2019) Chapter
7
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under CC BY-NC

2. THE STRUCTURE AND PLANNING
OF EMAILS
BACKGROUND
• The planning – page 161 – Apply the planning structure
• The goal – page 157 – Write E-mails based on their purpose
• The audience – page 173 – Who is your audience?
• The tone – page 165 – Build in the right tone
WATCH
• 6 Tips to write good emails: bit.ly/LU3_6Tips
• Successful Business Emails: bit.ly/LU3EmailHowTo
• How to write awesome Emails: bit.ly/LU3AwesomeEmails
READ
• How to write mass emails:
• http://www.bristol.ac.uk/style-guides/writing/mass-emails/
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is licensed under CC BY-SA-NC

3. ICE TASK 5
Read the background of your Summative Project, then …
Write an email (approximately 400 – 500 words) to all staff within your
chosen brand organisation to inform them of compulsory communication
workshops that will be run weekly at all organisational branches/offices
during July under the theme “Communication Planning for Credibility”.
To give staff an idea of what these workshops will entail, you need to include
in your email concise content about five message planning steps, techniques
and/or tips that staff can use when writing any internal or external brand
communication messages. Invent additional information about the
workshops as needed – including dates, time and locations – but be sure to
adhere to format and etiquette required for business email writing
throughout your answer.
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4. EMAIL ETIQUETTE
ICE TASK 6
• Research 10 rules of email etiquette that you think is important in
the workplace.
• Explain why you believe each rule is important in today’s workplace;
• Use appropriate formats, fonts, graphics, etc. to make your
infographic visually appealing;
• Acknowledge all sources, including graphics, appropriately.
• You may find the following applications useful when drawing up your
infographic:
• Vizualize.me
• Easel.ly
• Piktochart
• https://www.businessemailetiquette.com/business-email-etiquette-
basics/