This action-oriented e-book will help you increase the success of fundraising communications through expert planning, professional presentation, donor-centric copy, and the metrics to help guide your growth.
The document discusses the continued importance of email marketing in 2018 despite the rise of social media. While social media is a good way to acquire email subscribers, email still has higher conversion rates. New technologies are blending social and email marketing, like the Rapportive app which shows social media profiles and updates within Gmail. To be effective, email marketing requires targeting content to subscribers through testing and segmentation based on analytics of email opens and clicks. Blogging email content extends the lifespan and reach of marketing messages. Autoresponders are important tools for automating follow-up messages that maintain contact and guide subscribers through sales funnels.
This document provides tips for improving the performance of email newsletters (eNewsletters). It discusses the importance of knowing your audience and their preferences in order to create relevant content. Specific tips include using compelling subject lines to encourage opening emails, including visual elements like images to engage readers, and measuring performance metrics to optimize future newsletters. The document also compares the performance of one company's newsletters to industry benchmarks, finding they exceeded average open and click-through rates by 22-200%.
On February 24th, Three Hats Marketing will host an Email Marketing Workshop. In this 2-1/2 hour workshop, we will demonstrate how a fictitious company goes through the entire process of email marketing from defining the strategy through the execution. We will walk you through, step-by-step addressing all of the issues your company should consider including:
* Strategy and Goals for your email marketing program
* Initial and on-going distribution list building techniques
* Designing and building engaging email templates
* Creating good content
* Creating landing pages to increase conversions
* List segmentation and results measurement
* and more!
8 Tips that get you more Results from Email MarketingCamelia Bulea
This document provides 8 tips for getting more results from email marketing. It discusses choosing an email program, building an email list, designing effective emails, making emails mobile compatible, content for first emails, effective subject lines, creating valuable content, and using trigger emails. Key points include segmenting lists, using HTML templates with images and text, offering links to view emails properly, including clear calls to action, and testing different subject lines and words to increase open and click-through rates. The document provides advice on strategies and best practices for improving various aspects of an email marketing campaign.
Get Action from Email: 8 Guidelines that Ensure Recipients Do What You Ask
This presentation explains how you can craft emails that are easily understood by recipients and deliver their intended results.
The memo provides recommendations for updating advertising efforts for a clothing company's fall line. It suggests shifting advertising from radio and magazines to popular internet sites like Google, Facebook, and iTunes that are frequently used by the target market of young adults. It also recommends changing television advertising from shows like Friends to reality TV shows that are more popular with 18-25 year olds, like American Idol and The Apprentice. Refocusing advertising on these internet and television outlets that align with trends of young adults will help maximize exposure and increase sales of the new clothing line.
The document discusses the 7Cs of communication: clear, concise, concrete, correct, coherent, complete, and courteous. Clear communication avoids vagueness and leaves no ambiguity about the topic or purpose. Concise communication avoids unnecessary words and repetition. Concrete communication uses vivid details and examples. Correct communication is free of errors and uses appropriate language. Coherent communication focuses on one main topic without changing subjects abruptly. Complete communication provides all relevant information. Courteous communication is polite, respectful, and avoids hostility or passive aggression.
The document discusses the continued importance of email marketing in 2018 despite the rise of social media. While social media is a good way to acquire email subscribers, email still has higher conversion rates. New technologies are blending social and email marketing, like the Rapportive app which shows social media profiles and updates within Gmail. To be effective, email marketing requires targeting content to subscribers through testing and segmentation based on analytics of email opens and clicks. Blogging email content extends the lifespan and reach of marketing messages. Autoresponders are important tools for automating follow-up messages that maintain contact and guide subscribers through sales funnels.
This document provides tips for improving the performance of email newsletters (eNewsletters). It discusses the importance of knowing your audience and their preferences in order to create relevant content. Specific tips include using compelling subject lines to encourage opening emails, including visual elements like images to engage readers, and measuring performance metrics to optimize future newsletters. The document also compares the performance of one company's newsletters to industry benchmarks, finding they exceeded average open and click-through rates by 22-200%.
On February 24th, Three Hats Marketing will host an Email Marketing Workshop. In this 2-1/2 hour workshop, we will demonstrate how a fictitious company goes through the entire process of email marketing from defining the strategy through the execution. We will walk you through, step-by-step addressing all of the issues your company should consider including:
* Strategy and Goals for your email marketing program
* Initial and on-going distribution list building techniques
* Designing and building engaging email templates
* Creating good content
* Creating landing pages to increase conversions
* List segmentation and results measurement
* and more!
8 Tips that get you more Results from Email MarketingCamelia Bulea
This document provides 8 tips for getting more results from email marketing. It discusses choosing an email program, building an email list, designing effective emails, making emails mobile compatible, content for first emails, effective subject lines, creating valuable content, and using trigger emails. Key points include segmenting lists, using HTML templates with images and text, offering links to view emails properly, including clear calls to action, and testing different subject lines and words to increase open and click-through rates. The document provides advice on strategies and best practices for improving various aspects of an email marketing campaign.
Get Action from Email: 8 Guidelines that Ensure Recipients Do What You Ask
This presentation explains how you can craft emails that are easily understood by recipients and deliver their intended results.
The memo provides recommendations for updating advertising efforts for a clothing company's fall line. It suggests shifting advertising from radio and magazines to popular internet sites like Google, Facebook, and iTunes that are frequently used by the target market of young adults. It also recommends changing television advertising from shows like Friends to reality TV shows that are more popular with 18-25 year olds, like American Idol and The Apprentice. Refocusing advertising on these internet and television outlets that align with trends of young adults will help maximize exposure and increase sales of the new clothing line.
The document discusses the 7Cs of communication: clear, concise, concrete, correct, coherent, complete, and courteous. Clear communication avoids vagueness and leaves no ambiguity about the topic or purpose. Concise communication avoids unnecessary words and repetition. Concrete communication uses vivid details and examples. Correct communication is free of errors and uses appropriate language. Coherent communication focuses on one main topic without changing subjects abruptly. Complete communication provides all relevant information. Courteous communication is polite, respectful, and avoids hostility or passive aggression.
Trust is a crucial part of attracting, converting, and retaining customers, and email newsletters are a great way to build that trust. A successful newsletter that is regular, reliable, and consistently delivers useful, interesting information can help you effectively nurture existing and future customers.
Email Marketing is a powerful segment for small businesses but they are not doing it the right way!
If you are struggling to get good returns from your email marketing campaigns?
Swipe right through the post.
Follow Picmaker to design the best Business and Marketing content.
Your e-newsletter will communicate more effectively if you follow best practices:
- Respect your audience’s time
- Keep it simple
- Monitor your results
Email Marketing Essentials - Course Book SampleSharyn Sheldon
This document is an introduction to an email marketing course that teaches how to build a list of loyal email subscribers. It discusses why email marketing is still an effective strategy, noting that email inboxes are more frequently checked than social media platforms. The course will help marketers identify ways to increase email list size and engagement, provide valuable content to subscribers, and build relationships and earn income through email marketing efforts. The overall goal is to help marketers develop strong relationships with their email lists.
Email marketing is still an effective way to engage customers, but open and click-through rates have declined in recent years due to factors like spam filters and increased volume of emails. To improve email marketing campaigns, companies should test different subject lines, content, call-to-action buttons, and timing of emails. Data from past campaigns should be tracked and used to optimize future emails and increase subscriber engagement and acquisition. Testing email components through A/B testing is important to determine what elements work best.
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
An introduction to_email_marketing_finalTuristicae
This document provides an introduction to email marketing. It begins by explaining that the content is aimed at marketers who are new to email marketing or want to learn the fundamentals. It then outlines some of the top challenges that email marketers face, such as integrating email data with other systems, improving deliverability, growing and retaining subscribers, achieving measurable ROI, and using email for funnel optimization. The document provides suggestions on how to address each of these challenges, such as using marketing software that allows data integration, focusing on segmentation, and developing targeted content. It also provides quick email marketing facts and an overview of the contents of the guide.
This white paper covers what email tracking is and how it can help email marketing communications. Learn more about email tracking and the different levels of email tracking:
• Personal tracking
• Permission-based personal tracking
• Unique tracking
• Anonymous tracking
• Blind tracking
You will also learn about email testing, such as A/B-split testing
Get this whitepaper at: http://www.lsoft.com/resources/whitepaper-download.asp?id=105
This document provides tips for creating an effective email newsletter campaign. It recommends collecting email subscribers through forms on your website and social media pages. The tips stress the importance of informing subscribers upfront about what types of content to expect and how frequently it will be sent. Additionally, it suggests thanking new subscribers, ensuring a consistent brand design, using concise and scannable formatting, and segmenting content for different subscriber groups. The document also emphasizes testing email designs across devices, maintaining a regular sending schedule, allowing time for editing, and complying with spam laws.
In this slide show, the team at Green and Red Technologies walks you through the basics of getting started with Email Marketing. We cover best practices and give tips for writing company newsletters.
14 Things to Completely Rethink About Email Marketing in 2011Engauge
The document discusses 14 ways to rethink email marketing in light of social media and mobile usage trends. Key points include segmenting lists and sending fewer emails, focusing on engaged audiences, identifying the mobile email audience, and leveraging social conversations for email content ideas. Current email design is limited by HTML and CSS support, but new developments may expand possibilities.
The document provides a guide to email marketing strategies in 8 chapters. It discusses building an email list, writing compelling subject lines and copy, optimizing links and click-through rates, and advanced techniques like automated email funnels. It also outlines common mistakes to avoid, such as blatant pitching, spammy links, and using all-caps text. The overall message is that email marketers should provide value to their subscribers and respect them in order to build responsive lists.
How to Create more Effective Emails and NewslettersInformz
In this webinar, we share 14 tips and tricks for creating more effective email messages and enewsletters. This webinar is perfect for anyone just starting out, or the experienced email marketer looking for some tips and ideas. Attendees can expect to learn how to create relevancy and value in your emails, how reports and analytics can help and what to look at, tips for crafting compelling subject lines and messages, and more!
Email is an important method of business communication that is fast, cheap, accessible, and easily replicated. Using email can greatly benefit businesses as it provides efficient and effective ways to transmit all kinds of electronic data..Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.
here is the book for beginners who want to learn email marketing
The definitive guide to client newslettersPhillip Bray
This document provides guidance on producing effective client newsletters. It recommends sending newsletters monthly with additional editions following major financial events like budgets. Newsletters should be electronic rather than printed to reduce costs and allow tracking of engagement. An email marketing system is suggested to design and send newsletters, and avoid issues like spam filtering. Newsletters help position advisers as experts, add value for clients, and nurture relationships with introducers.
This document provides tips and examples for improving email marketing communications. It begins with a "don't" list of things to avoid like using all caps, excessive exclamation points, and long emails. The rest of the document highlights specific emails that are good examples with subjects that compel readers, creative formats like calendars, relevant and timely content, fun and conversational tones, and simple images. It emphasizes keeping emails short, recognizing achievements, being helpful and pragmatic, and sending thank you messages to engage recipients. The overall message is that effective emails should be targeted, concise, and provide value to the reader.
As our inboxes are bormbarded with more and more messages daily, how do we stand out from the crowd and get our message heard?
This presentation outlines my top 8 tips for DIY email marketers rev up their email campaigns to realy pack a punch!
Segmentation & Personalization in Email Marketing - Brafton WebinarKayla Perry
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
Trust is a crucial part of attracting, converting, and retaining customers, and email newsletters are a great way to build that trust. A successful newsletter that is regular, reliable, and consistently delivers useful, interesting information can help you effectively nurture existing and future customers.
Email Marketing is a powerful segment for small businesses but they are not doing it the right way!
If you are struggling to get good returns from your email marketing campaigns?
Swipe right through the post.
Follow Picmaker to design the best Business and Marketing content.
Your e-newsletter will communicate more effectively if you follow best practices:
- Respect your audience’s time
- Keep it simple
- Monitor your results
Email Marketing Essentials - Course Book SampleSharyn Sheldon
This document is an introduction to an email marketing course that teaches how to build a list of loyal email subscribers. It discusses why email marketing is still an effective strategy, noting that email inboxes are more frequently checked than social media platforms. The course will help marketers identify ways to increase email list size and engagement, provide valuable content to subscribers, and build relationships and earn income through email marketing efforts. The overall goal is to help marketers develop strong relationships with their email lists.
Email marketing is still an effective way to engage customers, but open and click-through rates have declined in recent years due to factors like spam filters and increased volume of emails. To improve email marketing campaigns, companies should test different subject lines, content, call-to-action buttons, and timing of emails. Data from past campaigns should be tracked and used to optimize future emails and increase subscriber engagement and acquisition. Testing email components through A/B testing is important to determine what elements work best.
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
An introduction to_email_marketing_finalTuristicae
This document provides an introduction to email marketing. It begins by explaining that the content is aimed at marketers who are new to email marketing or want to learn the fundamentals. It then outlines some of the top challenges that email marketers face, such as integrating email data with other systems, improving deliverability, growing and retaining subscribers, achieving measurable ROI, and using email for funnel optimization. The document provides suggestions on how to address each of these challenges, such as using marketing software that allows data integration, focusing on segmentation, and developing targeted content. It also provides quick email marketing facts and an overview of the contents of the guide.
This white paper covers what email tracking is and how it can help email marketing communications. Learn more about email tracking and the different levels of email tracking:
• Personal tracking
• Permission-based personal tracking
• Unique tracking
• Anonymous tracking
• Blind tracking
You will also learn about email testing, such as A/B-split testing
Get this whitepaper at: http://www.lsoft.com/resources/whitepaper-download.asp?id=105
This document provides tips for creating an effective email newsletter campaign. It recommends collecting email subscribers through forms on your website and social media pages. The tips stress the importance of informing subscribers upfront about what types of content to expect and how frequently it will be sent. Additionally, it suggests thanking new subscribers, ensuring a consistent brand design, using concise and scannable formatting, and segmenting content for different subscriber groups. The document also emphasizes testing email designs across devices, maintaining a regular sending schedule, allowing time for editing, and complying with spam laws.
In this slide show, the team at Green and Red Technologies walks you through the basics of getting started with Email Marketing. We cover best practices and give tips for writing company newsletters.
14 Things to Completely Rethink About Email Marketing in 2011Engauge
The document discusses 14 ways to rethink email marketing in light of social media and mobile usage trends. Key points include segmenting lists and sending fewer emails, focusing on engaged audiences, identifying the mobile email audience, and leveraging social conversations for email content ideas. Current email design is limited by HTML and CSS support, but new developments may expand possibilities.
The document provides a guide to email marketing strategies in 8 chapters. It discusses building an email list, writing compelling subject lines and copy, optimizing links and click-through rates, and advanced techniques like automated email funnels. It also outlines common mistakes to avoid, such as blatant pitching, spammy links, and using all-caps text. The overall message is that email marketers should provide value to their subscribers and respect them in order to build responsive lists.
How to Create more Effective Emails and NewslettersInformz
In this webinar, we share 14 tips and tricks for creating more effective email messages and enewsletters. This webinar is perfect for anyone just starting out, or the experienced email marketer looking for some tips and ideas. Attendees can expect to learn how to create relevancy and value in your emails, how reports and analytics can help and what to look at, tips for crafting compelling subject lines and messages, and more!
Email is an important method of business communication that is fast, cheap, accessible, and easily replicated. Using email can greatly benefit businesses as it provides efficient and effective ways to transmit all kinds of electronic data..Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.
here is the book for beginners who want to learn email marketing
The definitive guide to client newslettersPhillip Bray
This document provides guidance on producing effective client newsletters. It recommends sending newsletters monthly with additional editions following major financial events like budgets. Newsletters should be electronic rather than printed to reduce costs and allow tracking of engagement. An email marketing system is suggested to design and send newsletters, and avoid issues like spam filtering. Newsletters help position advisers as experts, add value for clients, and nurture relationships with introducers.
This document provides tips and examples for improving email marketing communications. It begins with a "don't" list of things to avoid like using all caps, excessive exclamation points, and long emails. The rest of the document highlights specific emails that are good examples with subjects that compel readers, creative formats like calendars, relevant and timely content, fun and conversational tones, and simple images. It emphasizes keeping emails short, recognizing achievements, being helpful and pragmatic, and sending thank you messages to engage recipients. The overall message is that effective emails should be targeted, concise, and provide value to the reader.
As our inboxes are bormbarded with more and more messages daily, how do we stand out from the crowd and get our message heard?
This presentation outlines my top 8 tips for DIY email marketers rev up their email campaigns to realy pack a punch!
Segmentation & Personalization in Email Marketing - Brafton WebinarKayla Perry
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
8 Ways To Improve Email Performance During End-of-Year.pdfBloomerang
The document summarizes key points from a webinar on improving email performance for end-of-year fundraising. It discusses benchmarks showing declines in email list sizes, revenue, and response rates. It provides tips for segmentation, optimization of sender name, subject lines, content, calls-to-action, and timing. It emphasizes testing strategies like trying new things, piloting tests, and running integrated multichannel campaigns. Resources are shared on donor segmentation and email marketing best practices.
The document discusses email marketing. It provides tips for writing effective emails, including choosing a clear subject line, keeping the email short, personalizing the message, and including a strong call to action. It also discusses factors like list building, HTML formatting, relevance, frequency of emails, length, content, design, testing, and rich media. Overall, the document offers best practices and secrets for successful email marketing campaigns.
With the rise of marketing through social media, email marketing has seen a dip over the years. However, if you use it strategically, it can still be an
Developing a successful email newsletter requires proper planning and commitment. It is important to have the necessary infrastructure in place to produce consistent, high-quality content that meets recipients' expectations. The newsletter should be sent at a time when there is less email traffic to maximize readership. Testing the newsletter with a small group allows feedback to improve the design, content, and format before wider distribution. With the right resources and strategy, an email newsletter can be an effective marketing tool for a company.
Email performs better than social media. We said it. Sixty percent of people prefer receiving promotional emails, while only 20% want to see ads on social media. In addition, emails are more effective at selling—6.05% of email recipients end up buying compared to social media’s 1.9%.
The problem with email marketing is that it can be challenging for small business owners because it involves so many moving parts. Growing a list, creating multiple email sequences, and figuring out the right language to use in your emails all take time, effort, and money.
Email marketing is a cost-effective way to reach customers where they are online. The document provides tips for creating an effective email newsletter, including making signup forms easy to complete, informing subscribers what to expect from the newsletter and how often, and sending a welcome email. It also recommends designing newsletters consistently with a company's brand, making content scannable, sending relevant content to engaged subscribers, maintaining a publishing calendar, editing newsletters carefully, testing on different devices, and complying with spam laws.
How to Unlock the Power of Email MarketingVbout.com
This document provides an overview of email marketing best practices. It discusses 7 reasons why email marketing works, including its ability to reach mobile customers and drive online and in-store sales. It outlines 6 goals that can be achieved through email, such as increasing customer loyalty and conversions. Additional sections provide strategies for growing email lists, optimizing timing and frequency, content creation, differences between B2B and B2C emails, top tactics for success, analytics, and tools. The document concludes that email remains an effective marketing channel.
Developing an effective email newsletter requires proper infrastructure, commitment, and planning. It is important to have sources for content and graphics, email capabilities to send the newsletter, and a timeline for production. The newsletter should be sent at a time when there is less email traffic to increase readership. Creating a successful newsletter involves six phases: determining relevant content, deciding on an appropriate frequency, designing an appealing layout, building an interested subscriber database, marketing the newsletter, and testing it before full distribution. Done correctly, an email newsletter can be a powerful marketing tool for a business.
Developing an effective email newsletter requires proper infrastructure, commitment, and planning. It is important to have consistent sources of content and graphics as well as the email capacity to distribute the newsletter. A successful newsletter also requires considering factors like frequency of distribution, design, target audience, and testing before wide distribution. The ultimate goal is to provide relevant content that serves the needs of readers and promotes the company.
This document discusses the benefits of using electronic newsletters for non-profits. It notes that e-newsletters can save 70-90% in costs compared to print newsletters, and they can be created and distributed for less than $200 per year. E-newsletters also allow for easier tracking of return on investment by measuring how readers interact with the newsletter and website. The document provides tips for developing an e-newsletter such as keeping the content brief, consistent, and privacy-focused while also encouraging viral sharing of content.
EFFECTIVE BUSINESS MESSAGE | COMMUNICATIONM. Usama
To understand the process of preparing effective business messages.
To appreciate the value of planning in designing and Organizing an effective message.
ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017HighRoad Solution
Clothes go out of style. Haircuts & facial hair go out of style. Shoes go out of style. Style is everything and especially in digital. Think about it—fonts, images, website layout—they all have a style that tells the user whether your organization “gets it” or not. We update our website before our email templates even though email is the #1 communication device that’s representing your organization’s brand to the member. For many of us, our emails are extremely out of date and need a makeover! Join this webinar to learn the looks and techniques that make people view your email as befitting a vibrant community.
The document provides a 7-step guide to jumpstarting an email marketing strategy. It discusses defining objectives, managing contact lists, crafting compelling content and offers, following best practices, choosing an email service provider, measuring results, and maximizing content. Each step includes specific tips, such as segmenting lists by market, business size, location. It also discusses different types of email marketing messages like announcements, eNewsletters, offers, and events and when to use each type.
The document provides guidance on email marketing best practices. It discusses the anatomy of an effective email, including a targeted recipient, recognizable sender, clear subject line, branded email, valuable content, call-to-action, and unsubscribe links. It also covers email metrics like open rates, click-through rates, bounce rates and unsubscribe rates. Additional tips include using an email marketing system instead of personal email accounts, segmenting lists, optimizing emails for mobile, tracking website visits, A/B testing, and applying the five W's framework of who, what, where, when and why for email content and campaigns.
Email marketing is a great business model that any business should adopt regardless of size.
Its the best way for you reach and keep in touch with clients or customers. Imagine sending a brodcast message, newsletter, or reminder to hundreds or thousands of people as opposed to calling them one by one.
Building a list of loyal contacts that trust you and will buy anything you recommend to them.
10 Steps to a Successful Email Marketing CampaignLaura Comben
In this white paper, we examine how every business can create more powerful email marketing campaigns.
By the end of this white paper you’ll know how to:
Define your goals
Increase open rates and engagement
Create winning subject lines and copy
The Importance of testing
Expand your social circle
Use reporting to improve future sends
Integrate your software.
http://cobb.agency/digital
Similar to Email Best Practices for Fundraising (20)
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
karnataka housing board schemes . all schemesnarinav14
The Karnataka government, along with the central government’s Pradhan Mantri Awas Yojana (PMAY), offers various housing schemes to cater to the diverse needs of citizens across the state. This article provides a comprehensive overview of the major housing schemes available in the Karnataka housing board for both urban and rural areas in 2024.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Indira awas yojana housing scheme renamed as PMAYnarinav14
Indira Awas Yojana (IAY) played a significant role in addressing rural housing needs in India. It emerged as a comprehensive program for affordable housing solutions in rural areas, predating the government’s broader focus on mass housing initiatives.
RFP for Reno's Community Assistance CenterThis Is Reno
Property appraisals completed in May for downtown Reno’s Community Assistance and Triage Centers (CAC) reveal that repairing the buildings to bring them back into service would cost an estimated $10.1 million—nearly four times the amount previously reported by city staff.
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.Christina Parmionova
The best available, up-to-date information on all fishing and related vessels that appear on the illegal, unregulated, and unreported (IUU) fishing vessel lists published by Regional Fisheries Management Organisations (RFMOs) and related organisations. The aim of the site is to improve the effectiveness of the original IUU lists as a tool for a wide variety of stakeholders to better understand and combat illegal fishing and broader fisheries crime.
To date, the following regional organisations maintain or share lists of vessels that have been found to carry out or support IUU fishing within their own or adjacent convention areas and/or species of competence:
Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR)
Commission for the Conservation of Southern Bluefin Tuna (CCSBT)
General Fisheries Commission for the Mediterranean (GFCM)
Inter-American Tropical Tuna Commission (IATTC)
International Commission for the Conservation of Atlantic Tunas (ICCAT)
Indian Ocean Tuna Commission (IOTC)
Northwest Atlantic Fisheries Organisation (NAFO)
North East Atlantic Fisheries Commission (NEAFC)
North Pacific Fisheries Commission (NPFC)
South East Atlantic Fisheries Organisation (SEAFO)
South Pacific Regional Fisheries Management Organisation (SPRFMO)
Southern Indian Ocean Fisheries Agreement (SIOFA)
Western and Central Pacific Fisheries Commission (WCPFC)
The Combined IUU Fishing Vessel List merges all these sources into one list that provides a single reference point to identify whether a vessel is currently IUU listed. Vessels that have been IUU listed in the past and subsequently delisted (for example because of a change in ownership, or because the vessel is no longer in service) are also retained on the site, so that the site contains a full historic record of IUU listed fishing vessels.
Unlike the IUU lists published on individual RFMO websites, which may update vessel details infrequently or not at all, the Combined IUU Fishing Vessel List is kept up to date with the best available information regarding changes to vessel identity, flag state, ownership, location, and operations.
Bharat Mata - History of Indian culture.pdfBharat Mata
Bharat Mata Channel is an initiative towards keeping the culture of this country alive. Our effort is to spread the knowledge of Indian history, culture, religion and Vedas to the masses.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
DI SEGUITO SONO PUBBLICATI, AI SENSI DELL'ART. 11 DELLA LEGGE N. 3/2019, GLI IMPORTI RICEVUTI DALL'ENTRATA IN VIGORE DELLA SUDDETTA NORMA (31/01/2019) E FINO AL MESE SOLARE ANTECEDENTE QUELLO DELLA PUBBLICAZIONE SUL PRESENTE SITO
UN WOD 2024 will take us on a journey of discovery through the ocean's vastness, tapping into the wisdom and expertise of global policy-makers, scientists, managers, thought leaders, and artists to awaken new depths of understanding, compassion, collaboration and commitment for the ocean and all it sustains. The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
United Nations World Oceans Day 2024; June 8th " Awaken new dephts".Christina Parmionova
The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
2. Contents
Do More for Your Cause with Email Marketing.......................................................2
Plan..........................................................................................................................4
3SimpleStepstoPlanningYourEmailMarketingStrategy.....................................5
Design............................................................................................................8
7 Essential Elements of Email Design.......................................................................9
Create.....................................................................................................................13
3 Step Formula to Writing a Successful Email.......................................................14
Measure..................................................................................................................18
The Triple-A Approach to Email Measurement.....................................................19
Grow........................................................................................................................21
3 Questions You Must Answer to Grow Your Email List.......................................22
3. 2
Your donors and volunteers wake up every
morning and check their email.
More than half of all emails are now read on a
mobile device, and through the course of a day,
readers spend an average of 6.3 hours reading
around 88 emails. [Source: Litmus, HuffPost &
Text Request]
Shouldn’t your organization be among them?
A recent study says 38% of online donors are
inspired to give from an email. [Nonprofit Tech
for Good]
On the pages that follow, you’ll learn a simple
strategy, broken into quick tasks, to help you
manage your time and have more success telling
an inspiring story to drive fundraising results.
We’ll show you how to plan your email
marketing strategy, design an email that drives
action, create better email content, measure
Do More for Your Cause
with Email Marketing
DID YOU KNOW?
Research has shown that
first-time donors who
receive a personal thank
you within 48 hours are
four times more likely to
give again.
Source: Guidestar
your email marketing’s impact, and grow your
email list from scratch.
Follow this step-by-step plan to send emails
your donors will love and drive action to reach
your fundraising goals.
5. 44
Most organizations start email marketing
with the right goals in mind.
They want to increase donations, enroll donors
in a monthly giving program, solicit new gifts,
recruit volunteers, and strengthen relationships
within the community.
But then they struggle. It’s easy to feel lost, not
knowing what to send or when to send it.
In the end, they send out an underperforming
email or just give up without sending at all.
Either way, they’re leaving donations on the table.
Plan
People fail at email marketing because they
don’t have a plan.
An email marketing plan helps you stay focused,
motivated, and accountable. With a plan, you
never have to wonder what and when you’re
going to send.
Let’s take a look at the three simple steps to
planning your email marketing strategy:
6. 5
Simple Steps to Planning Your
Email Marketing Strategy
1. Start with your organization’s most significant goals
Take a few minutes to jot down the initiatives to support your goals
for the year. Do you hold a series of 5K races or annual gala? Are you
raising money to build a new gymnasium? Communicate to donors
so they know what goals and programs they’re supporting.
Use the Email Marketing Opportunities worksheet and enter
the milestones for each month or quarter that you’ll want to
communicate.
2. Fill in other key dates
like #GivingTuesday and
December 31st
#GivingTuesday and December
31st are two big days for
nonprofits. Mark these dates
down as opportunities. Your
year-end tax statement is
another great milestone on the
calendar to thank and celebrate
your supporters.
In 2017, there
were 2.5 million
gifts donated
contributing over
$300 million dollars
raised online during
#GivingTuesday.
3
7. 6
3. Plot emails into your calendar
For this step, use our Email Marketing
Calendar. This calendar may look simple, but
it’s essential to achieving your email marketing
goals. Use your completed Email Marketing
Opportunities Worksheet to mark your events
and dates from each month onto your
calendar worksheet.
Next, schedule your email frequency depending
on the nature of the opportunity. Most of
your emails will have some time sensitivity
associated with them, like an event or a
donation campaign.
For these time-based communications,
we recommend sending a series of at least
three emails:
»» An Announcement of your event and
fundraising goals. The timing on when
you send this email can be as little as two
weeks out or as much as three months
depending on the lead time your
audience needs.
»» A Reminder about your event and
fundraising goal. Timing may vary but at
least a week out.
»» And a Last Chance to take part in the
event and fundraising goal. Send an email
as close to the date as possible without
being too late for someone to take action.
8. 7
DID YOU KNOW?
National Donut Day, the
first Friday of every June,
was first started by The
Salvation Army in Chicago
where volunteers handed
out donuts to World War I
soldiers.
Source: Guidestar
Emails that don’t have time sensitivity fall into the
category of informational communications.
These messages, focused less on donations and more
on sharing information to connect with donors and
volunteers, should be scheduled as necessary, but
plan on this type of message at least once a month.
Once you’ve filled out your calendar, you’ll have a
document to keep you on track and know exactly
when you need to get things done as part of your
communication strategy.
With an email marketing plan in place, you’ll be ready
to design emails that drive action for your cause.
9. 88
With your email marketing planned out, it’s
time to design your email.
One of the biggest reasons for underperforming
emails is a weak email design. With more emails
now opened on a mobile device, you must
design emails to look great on any device. Focus
only on the essential elements necessary to
convey your message and move your contacts
toward taking a specific action that measurably
supports your organization.
Design
10. 9
Essential Elements
of Email Design
1. Header
The first thing to include in your email is a
well-crafted header. Your header contains the
From name, the Reply name, and the Subject
line. Why is the header a design element? It’s
because the header is first thing people see in
the inbox.
For the From name, use your organization or
a recognizable name, so those receiving your
email know who sent it. Just like postal mail,
the sender plays a vital role in your reader’s
decision to open it.
For the Reply name, use an official email
address from your organization that you’ll
monitor for responses.
For the Subject line, ideally, keep it between
four to seven words that explain what your
email is about as concisely as possible.
7
11. 10
2. Preheader
The preheader acts like the second subject line
when being read on a mobile device, further
enticing people to open your email. You have five
to eight words to capture your reader’s interest.
3. Organization Logo and Colors
After the header and preheader, reinforce your
brand by placing your organization’s logo at the top
of your email and incorporate your brand colors.
If your logo and colors stay consistent with
your website, your constituents will instantly
recognize your organization and email style.
Luckily, email marketing services like Constant
Contact make it easy to develop beautiful, branded
templates that are easy to read on any device.
Tip: Use tools like
Digital Color Meter for
Macs or Color Cop for PCs
to make sure the RGB
or Hex value is identical
with your organization’s
guidelines.
12. 11
4. Image
Next, include an attention-grabbing image that
pulls the reader down into the next section. The
image should relate to the content of the email,
and be at least 600 pixels wide. Add a link to the
image so if clicked the reader gets directed to the
same destination as your call to action.
5. Text
Below your image, you should write your email
content. We’ll touch on what to create in the next
section. In any case, you want your message to
be easily read. When choosing fonts for your
emails, keep things simple. Using too many fonts
can make your emails look messy and distract
from your message.
Start with a direct headline that gets to the core of
your message. Use dark text on a light background
for maximum readability, and make your headline
larger than the body text (around 22 pt).
In the message body, we recommend using 14 pt
text that is either aligned left or centered. If you
use more than three sentences, you should left align.
13. 6. Call to Action (CTA)
The Call to Action highlights the action you want
the reader to take. Make sure you provide links to
online donation forms, your website, social media
pages, and volunteer sign-up forms so it’s easy for
your supporters to take action.
Make the CTA stand out by using a button with text
to direct the reader as to what they should do next.
7. Footer
The final element of your email design, the footer,
shows readers useful information about your
organization. The footer should include your
contact information such as your location, phone
number, and links to your social media pages. You
can even add a consistent donation call to action in
this space.
DID YOU KNOW?
The estimated value of a
volunteer’s time is
$24/hour.
Source: Independent Sector
14. 13
How can you sit down to write strong email
content with complete confidence? Use a
simple, three-step persuasive formula to make
your writing process fast and effective.
Create
15. 14
Step Formula to Writing
a Successful Email
1. What are you trying to accomplish?
- Headline
State the purpose of your message — right in
your headline. Whether it’s about the people your
organization serves or your donors and volunteers
directly, readers should be able to understand the
focus of your message in seconds.
2. Why should the reader care?
- Message body
Below your headline, write a few sentences to
elaborate on the problem. Provide the relevant
details and explain why they matter to your
reader. Exclude any information that doesn’t help
your reader take the action you want them to take.
Keep your message clear
and concise. We’ve seen
that emails with 20 lines
of text or less typically
receive the highest
engagement.
3
3. How can the reader get involved?
- Call to action
Invite your reader to take part in solving the
problem. Tell readers the next step they should
take. This invitation becomes your call to action:
feed a hungry child, give clean water, stop
the hate.
16. 15
Remember, not all emails
need to be about donations.
Here are nine ideas as inspiration
for your next email.
1. Send a thank you note
2. Celebrate a milestone or
anniversary
3. Highlight one of your
volunteers or partners
4. Share a video
5. Preview something you
are looking forward to
6. Feature one of your
employees
7. Share an interesting
article related to your
nonprofit’s sector
8. Highlight your social
media accounts
9. Let your readers know
how they can get involved
in the community
17. 16
Best Practice:
Be sure to personalize
your emails with your
donor’s name and other
key information such as
the gift amount or your
relationship with them, so
each of your supporters
feels acknowledged
individually.
Get better results with targeted emails.
Even the best email won’t get results when sent
to the wrong people. Segmenting your contacts
into interest lists allows you to deliver more
valuable and relevant content to your readers.
Beyond audience segments like donors,
volunteers, and board members, consider these
segmentation ideas:
»» Create a list of your most impactful
donors to send personalized
acknowledgments of their support and
contributions to your cause.
»» Make new lists for every event you hold.
You can quickly send follow-up messages
to attendees of a particular event.
»» Put together a list of your current donors
who haven’t made a gift this year and
incorporate them in your annual appeals
communications.
With DonorPerfect’s Constant Contact integration
you can segment your constituents on a number
of values including last gift amount, geography,
etc. so you target the right message to the right
audience.
Constant Contact’s segmentation tools give you
the ability to easily identify and group contacts
in order to send only the most relevant emails
that deliver big results.
Click segmentation automatically adds contacts
into lists when a reader clicks a link in an email.
You can then send more targeted and relevant
email campaigns to that group of contacts
based on their engagement.
18. Best Practice:
Share what a donor
gave last year and send
a challenge to increase
their gift. Show how the
funds were used in the
past and how they will
help make an impact in
the future.
Get the right messages to the
right people at the right time with
automation.
Constant Contact’s Autoresponder feature allows
you to send more timely and relevant emails to
contacts added to a list. This simple tool saves you
time while helping you do more for your cause.
You can set up autoresponders to thank donors
for gifts so you can communicate success and
encourage future participation. This is a great
opportunity to promote events, advocacy,
personal outreach to friends and family, and social
media engagement.
17
19. 1818
Email marketing without reviewing your email
reports is like throwing a message in a bottle
into the ocean. It doesn’t matter how well planned,
designed, or written your message is because you’ll
never know what happened to it.
How can you see the impact of email marketing and
make sure that it’s worth your time?
We’re going to show you how to use your email
reports to see the impact email marketing is having on
your organization, using a simple but effective system.
Ready to get started? Let’s look at the Triple-A
Approach to email measurement.
Measure
20. 19
The Triple-A Approach
to Email Measurement
1. Analyze your email reports
The first step of measuring the impact of your
emails is to decide what it is you actually want
people to do after they read your emails.
Do you want them to donate? Maybe you want
them to engage with your email, clicking the
link inside and visiting your website. In that
case, you should focus on measuring open
rate, click-through rate, bounces, and opt-outs
(unsubscribes.)
If instead, your goal is to solicit feedback from your
audience through a survey, you should measure
response and completion rate.
Measurement strategies will differ based on
the type of email you’re sending. In 2017,
DonorPerfect clients using Constant Contact saw
an average open rate of 35% and a click rate of
9%. DonorPerfect clients have access to this data
forever within DonorPerfect for reporting and
segmentation.
Use the worksheets to help measure your
time-based and informational emails.
2. Assess how your emails are
supporting your organization goals
What are the numbers saying about your
marketing efforts?
Review the following terms in your
email report:
Total Sent indicates the total number of people
you sent this message to.
Opens by Device tells you the percentage of
people who opened your email on their phone
or desktop.
Open Rate shows what percentage of the total
number of people who were sent the message
opened to read it.
21. 20
Click Through Rate tells the percentage of
clicks an email receives based on the number of
contacts who opened the email.
Bounce Rate is the percentage of subscribers
who were unable to receive the message. The
bounce report gives you a reason for why the system
interpreted that they didn’t receive the email.
Unsubscribe Rate shows you how many opted
out of receiving your emails.
3. Adjust your strategy accordingly
Step back to see the full picture of your email
marketing. Don’t measure for the sake of
measuring. Instead, make sure you measure to
understand the impact of email marketing on
your organization.
Use the worksheets to tie your metrics to your
marketing goals.
Assess
Analyze
Adjust
22. T he more people you have on your contact
list, the more people you have to rally
around your cause.
For this reason, you should always be looking
for more people to give you their contact
information. Then you’ll be able to reach them in
a place they visit every day — the inbox.
Here’s how to increase the likelihood of people
opting to give you their email addresses.
21
Grow
23. 22
Questions You Must Answer
to Grow Your Email List
1. Why would someone subscribe to
your email list?
Few people wake up each morning hoping they’ll
get more emails.
Don’t ask for someone to join your email list, but
instead, focus on what they’ll get in exchange for
their email address.
People subscribe to nonprofit email lists because
they want to show their continued support for
an organization and they want to receive
exclusive content.
More people will give you their email address
when you highlight the benefits above.
2. Where should you ask for email
addresses?
There are three main ways to collect emails: in
person, through printed materials, and online.
If collecting at events, feature a sign-up sheet
at the registration table that invites people
to subscribe for future events or other
opportunities to get involved.
To collect via print materials, you can use a
Constant Contact feature called Text-to-Join.
With Text-to-Join, you choose a keyword that
people can text to a set number, they then text
their email address and are instantly added to
your email list.
Put signage around your event that encourages
attendees to use their phones to join your
email list. You can also put your Text-to-Join
information on your flyers, brochures, and
direct mail pieces.
When asking for addresses online, link to your
sign-up form in your social media posts/profiles.
You can also add a link to your sign-up form
in your email signature, and put static and
dynamic forms on your website.
3
24. 23
3. How should you ask people to sign up?
The key to any good list building script, online or in
person, is answering four questions most potential
subscribers will have.
First, what’s in it for them? Explain the value of
joining your email list.
Second, what objections do they have?
Address any potential concerns including the
frequency you’ll be sending emails, and how easy
it will be for them to unsubscribe.
Third, how can they sign up? Make it painless
and foolproof. Guide them through the signup
process, do it for them if possible.
Finally, what should they expect next? Explain
what happens next and what type of emails they
can expect to receive.
25. 24
Do more for your cause with email marketing
Armed with how to plan your email marketing
strategy, design emails that drive action, create
better email content, measure your email
marketing’s impact, and continually grow your email
list, we hope you’ll be able to achieve real results for
your nonprofit with email marketing.
26. 25
Raise More Money With Targeted
Communications
DonorPerfect’s Constant Contact integration
provides everything you need to drive results for
your organization through professional, effective
communications. From major donor appeals to
monthly giving campaigns, Constant Contact and
DonorPerfect make it easy to spot which messages
resonate best with each of your donors. Segment
lists in a snap to ensure that every ask is appropriate
and well-received.
Learn more at donorperfect.com/constantcontact
27. Don’t forget
your free email
worksheets.
Download our worksheets for success at
www.donorperfect.com/email-worksheets
28. 27
»» Easily create beautiful mobile-responsive emails
»» Send targeted emails with advanced segmentation
»» Real-time reporting to measure success
Develop and grow your most valuable relationships with
DonorPerfect and Constant Contact.
Learn more about DonorPerfect and Constant Contact at
donorperfect.com/constantcontact