The document outlines expectations for a business communication module. The lecturer expects students to be on time, read assigned materials, and complete in-class exercises (ICE tasks). Students can expect interactive lessons, guidance through the module, reasonable assignments, and clear expectations. Goals are set for assignments, ICE tasks, and a final project. Assignment 1 involves writing about business writing fundamentals. Assignment 2 is a group assignment requiring a business plan and presentation. Assignment 3 assessments include essays on social media platforms and tweets, an elevator pitch, and designing a basic website.

1. Expectations
and goal-setting
What do you expect of me (the lecturer)
What do I expect of you (the student)
What do you expect of your fellow students?
What do you want out of this module?

2. Partnership or not?
Lecturer’s expectations
• Be on time
• Eat with your mouth closed
• Read your materials when asked
• Do ICE tasks
• This module is practical – bring
paper and creativity
• Tell me about problems:
soltmann@varsitycollege.co.za
WhatsApp: 0828007172
Student’s expectations: Interactive
• Mutual respect
• Helpfulness – assistance - availableness
• Understanding
• Communication channel - engagement
• Give feedback – encouragement - praise
• Guide through module | Answer questions
• Be comfortable | hard work
• Patience
• Notes & Slides | Additional resources upload
• Clear on expectations
• Reasonable ICE tasks

3. 12 students - 80% plus
11 students – 70% to 80%
05 students – 60% to 69%
03 students – 50% to 60%
06 students - repeating

4. Let’s set goals!
• Assignment 1 – 25% - To be done: +/- 24 March 2020
• Assignment 2 – 25% - To be done: +/- 8 May 2020
• ICE Tasks – 10% - To be done: mid May 2020
• Project – 40% - To be done: 26 May 2020
See hand-out with goals and Assignment summaries

5. Assignment 1: LU1, LU2, LU3 and
Theme 1
Assignment 2: LU 4
Project: LU1 to LU 5
ICE tasks: 10%
You CAN pass.
Little steps make BIG
differences.
100%
Ass 1 - 25% Ass 2 - 25% Exam - 40% ICE - 10%

7. Assignment 1-written essay
• Written essay (1500 to 1800 words) – Canavor Chapter 1-4
• What is good business writing?
• Why is it important to plan business messages?
• How can I understand the audience better – reach the audience
better when writing?
• What is word traps?
• What is tone traps?

8. Assignment 2 – Group assignment
• Question 1: Write a business plan
• Question 2: Present a PowerPoint
To answer above:
• Know the purpose and structure of a business plan
(Canavor Chapter 9 and Fielding & Du Plooy (Chapter 18)
• How to sell yourself in oral presentations
(Canavor Chapter 11 and Fielding & Du Plooy Chapter 21)
• Know how to create a good PowerPoint Presentation

9. Assignment 3 - POE
Not on VC Learn yet, but anticipating the following:
• Essay (Twitter) an essay on social media platforms (1: How can
online media platforms be used strategically (2: Contextualise
Twitter as a social media platform (3: How Twitter was used in a
specific background study
• Essay (Comparison of tweets) (1: Identify 3 tweets – Who tweeted,
what was tweeted (2: Similarities in tone between tweets (3: The
differences in tone between the tweets
• Essay (Blogs vs Twitter) – Comparison. Illustrate the social
platforms by referring to the background study

10. Assignment 3 - POE
Elevator pitch. Prepare an
elevator pitch (70 words)
to present a specific
person. You are awarded
for content of speech, for
tone, style and format.
Website – 4-page draft
design – Create
1)Home,
2) Blog, 3) Ideas,
4) Contact us
Write a standard email
“letter” adhering to the
conventions of email
writing, format, and
etiquette.