The document discusses key elements to focus on when writing a business plan, including identifying your target customer, pitching your product or service idea, and how you will sell it. It also lists the main sections that should be included in a business plan such as an executive summary, product description, marketing and sales plan, and financial requirements. The scenario outlines developing a business plan for a renewable energy firm in South Africa to address power shortages by securing investment from SAREC for a solar or wind energy solution.

1. SESSION 13 AND 14
THE BUSINESS PLAN
What to focus on in a business plan?

2. Background
discussion
■ Who is your customer? A person or a
company?
■ What is your pitch?What do you want to
sell?
■ How are you going to sell your idea?
■ Who are you?
(Answer in assignment)
Team name/logo/slogan?
■ What is your primary aims?What do you
want to achieve with the BP?
■ What are some challenges you face?
■ SAREC –Terence Govender, the Chairman
of SAREC
■ Address the Eskom crisis (load-shedding)
through solar / wind energy.
■ By writing a business plan
■ You are part of the New Business
Development team at a SA renewable
energy firm.
■ Secure a SAREC investment.
Convince them that your idea is the best.
■ Cost, buy-in from customers, legal issues

3. Main elements
of
a Business
Plan?
1. Title Page
2. Executive
Summary
3. Contents page
4. Introduction
5. Project
description
6. Marketing &
Sales Plan
7. Financial
Requirements
8. Conclusion
9. Reference list
■ Executive summary: mission statement and info on
company’s leadership, employees, operation and location
■ Products and services offered: include pricing, product
lifespan, benefits to customer.
■ Market analysis: who is your competition? Factors in the
industry, SWOT analysis.
■ Marketing strategy: how to attract and keep customer base
■ Financial planning: projections, statements, balance sheets,
other financial information.Can include budget.
Group 1
Group 2
Group 3
Group 4