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APCT6211 - Question 3 - FaceBook posts

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Varsity College
Varsity College

This document provides information about Facebook and using Facebook to promote a business. Some key facts presented include that Facebook has over 2.6 billion monthly active users, 1.73 billion daily users, and made $17.55 billion in advertising revenue. The document discusses why Facebook cannot be ignored by businesses and provides tips for creating successful Facebook posts from an article by Shari Monnes. These tips include having a clear goal, including engaging content like photos and links, and using brief but compelling language. It also provides a rubric for evaluating a Facebook post that was to be created as part of an assignment.

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FACEBOOK POSTS Presented by Mrs Oltmann, Varsity College, Westville APCT62111
SUMMARY OF CONTENTS OUR MAIN GOALS TODAY Why use FaceBook to promote a business? Key focus areas - Shari Monnes POE Question 3 - Create a Facebook post Rubric for POE Question 3 How many people use FaceBook? What are the affiliates of FaceBook? Social media - percentage market share? Advertising - how much do they make? Question: 1. 2. 3. 4. FaceBook questions
FaceBook facts FACEBOOK BACKGROUND ON FACEBOOK - MAY 2020 STATISTICS 2.6 billion active users monthly 1.73 billion users daily Affilliates of FaceBook include: WhatsApp, Instagram and Messenger October 2012 - One billion users June 2017 - Two billion users Social media King - 60% of social media users use FB 17.55 billion US Dollars advertising revenue Business users: 80 billion users 65% of users are under 35 years 95% access FaceBook on their mobile phones Average time of FaceBook = 1 hour 78% of products were discovered on FaceBook Conclusion: Facebook can be a Game Changer for your business
Facebook provides businesses with the ability to create and grow an engaged community of customers and potential sales leads. Successful use of Facebook relies upon effective engagement and in your ability publish fresh and interesting content. Look at the statistics. You cannot ignore FaceBook. Question: Why would you use FB for your business? FACEBOOK WHY USE FACEBOOK FOR YOUR BUSINESS? Facebook cannot be ignored
https://blog.hubspot.com/marketing/anatomy-of-al-facebook-post KEY FOCUS AREAS FOR SUCCESS ON FACEBOOK - MONNES THE ANATOMY OF A SUCCESSFUL FACEBOOK POST
KEY INGREDIENTS HAS A CLEAR GOAL ASK FOR ENGAGEMENT INCLUDES A PHOTO AND A LINK USE BRIEF, BUT COMPELLING LANGUAGE IS NOT ALWAYS PROMOTIONAL IS INSPIRATIONAL / PROVOCATIVE KEEP IT REAL / RELEVANT 1. 2. 3. 4. 5. 6. 7.
POE - QUESTION 3 - CREATE A FACEBOOK POST PWrite a concise Facebook post (approximately 30 – 50 words) for your brand organisation’s Facebook page, in which you promote the blog post from Q.2 to your organisation’s Facebook followers and the public. THE QUESTION Follow the Facebook post purpose, content and style guidelines from your prescribed LU5 online Monnes (2019) reading to complete this successfully. REMEMBER Accurate Facebook post structure, style and content (7) Accurate language, spelling and grammar (3) MARKS (10)
MONNES The Facebook post includes all required structural and content elements detailed in the question and Monnes (2019) that are relevant to the question scenario. CONVERSATIONAL The Facebook post is conversational in its style and tone, and clearly directed at its intended audience throughout. CLEAR, CONCISE, LOGIC The Facebook post is structured clearly, concisely and logically. Sufficient strategic thinking & message planning was applied to the question scenario. POSITIVE The Facebook post content is positive in nature, insightfully fulfilling the question requirements of promoting the blog post from Q.2. RUBRIC: STRUCTURE AND CONTENT - 7 MARKS Rubric - structure and content
The language, spelling and grammar is accurate and highly appropriate throughout the Facebook post. The Facebook post is concisely worded using excellent sentence structure and an intuitive use of transitions. There is clear evidence that the Facebook post has been effectively edited and proofread for maximum readability throughout (see Canavor, 2019: Chapters 4–5). LANGUAGE CONCISE PROOFREAD RUBRIC: Language, spelling, grammar - 3 marks Pixelast | Design and Tech
QUESTIONS? COMMENTS? LET ME KNOW! 082 800 7172 PHONE / WHATSAPP soltmann@varsitycollege.co.za EMAIL
Design is the silent ambassador of your brand. ALWAYS REMEMBER PAUL RAND

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APCT6211 - Question 3 - FaceBook posts

  • 1. FACEBOOK POSTS Presented by Mrs Oltmann, Varsity College, Westville APCT62111
  • 2. SUMMARY OF CONTENTS OUR MAIN GOALS TODAY Why use FaceBook to promote a business? Key focus areas - Shari Monnes POE Question 3 - Create a Facebook post Rubric for POE Question 3 How many people use FaceBook? What are the affiliates of FaceBook? Social media - percentage market share? Advertising - how much do they make? Question: 1. 2. 3. 4. FaceBook questions
  • 3. FaceBook facts FACEBOOK BACKGROUND ON FACEBOOK - MAY 2020 STATISTICS 2.6 billion active users monthly 1.73 billion users daily Affilliates of FaceBook include: WhatsApp, Instagram and Messenger October 2012 - One billion users June 2017 - Two billion users Social media King - 60% of social media users use FB 17.55 billion US Dollars advertising revenue Business users: 80 billion users 65% of users are under 35 years 95% access FaceBook on their mobile phones Average time of FaceBook = 1 hour 78% of products were discovered on FaceBook Conclusion: Facebook can be a Game Changer for your business
  • 4. Facebook provides businesses with the ability to create and grow an engaged community of customers and potential sales leads. Successful use of Facebook relies upon effective engagement and in your ability publish fresh and interesting content. Look at the statistics. You cannot ignore FaceBook. Question: Why would you use FB for your business? FACEBOOK WHY USE FACEBOOK FOR YOUR BUSINESS? Facebook cannot be ignored
  • 5. https://blog.hubspot.com/marketing/anatomy-of-al-facebook-post KEY FOCUS AREAS FOR SUCCESS ON FACEBOOK - MONNES THE ANATOMY OF A SUCCESSFUL FACEBOOK POST
  • 6. KEY INGREDIENTS HAS A CLEAR GOAL ASK FOR ENGAGEMENT INCLUDES A PHOTO AND A LINK USE BRIEF, BUT COMPELLING LANGUAGE IS NOT ALWAYS PROMOTIONAL IS INSPIRATIONAL / PROVOCATIVE KEEP IT REAL / RELEVANT 1. 2. 3. 4. 5. 6. 7.
  • 7. POE - QUESTION 3 - CREATE A FACEBOOK POST PWrite a concise Facebook post (approximately 30 – 50 words) for your brand organisation’s Facebook page, in which you promote the blog post from Q.2 to your organisation’s Facebook followers and the public. THE QUESTION Follow the Facebook post purpose, content and style guidelines from your prescribed LU5 online Monnes (2019) reading to complete this successfully. REMEMBER Accurate Facebook post structure, style and content (7) Accurate language, spelling and grammar (3) MARKS (10)
  • 8. MONNES The Facebook post includes all required structural and content elements detailed in the question and Monnes (2019) that are relevant to the question scenario. CONVERSATIONAL The Facebook post is conversational in its style and tone, and clearly directed at its intended audience throughout. CLEAR, CONCISE, LOGIC The Facebook post is structured clearly, concisely and logically. Sufficient strategic thinking & message planning was applied to the question scenario. POSITIVE The Facebook post content is positive in nature, insightfully fulfilling the question requirements of promoting the blog post from Q.2. RUBRIC: STRUCTURE AND CONTENT - 7 MARKS Rubric - structure and content
  • 9. The language, spelling and grammar is accurate and highly appropriate throughout the Facebook post. The Facebook post is concisely worded using excellent sentence structure and an intuitive use of transitions. There is clear evidence that the Facebook post has been effectively edited and proofread for maximum readability throughout (see Canavor, 2019: Chapters 4–5). LANGUAGE CONCISE PROOFREAD RUBRIC: Language, spelling, grammar - 3 marks Pixelast | Design and Tech
  • 10. QUESTIONS? COMMENTS? LET ME KNOW! 082 800 7172 PHONE / WHATSAPP soltmann@varsitycollege.co.za EMAIL
  • 11. Design is the silent ambassador of your brand. ALWAYS REMEMBER PAUL RAND