This document provides information about Facebook and using Facebook to promote a business. Some key facts presented include that Facebook has over 2.6 billion monthly active users, 1.73 billion daily users, and made $17.55 billion in advertising revenue. The document discusses why Facebook cannot be ignored by businesses and provides tips for creating successful Facebook posts from an article by Shari Monnes. These tips include having a clear goal, including engaging content like photos and links, and using brief but compelling language. It also provides a rubric for evaluating a Facebook post that was to be created as part of an assignment.

1. FACEBOOK
POSTS
Presented by Mrs Oltmann, Varsity College, Westville
APCT62111

2. SUMMARY OF
CONTENTS
OUR MAIN
GOALS TODAY
Why use FaceBook to promote a business?
Key focus areas - Shari Monnes
POE Question 3 - Create a Facebook post
Rubric for POE Question 3
How many people use FaceBook?
What are the affiliates of FaceBook?
Social media - percentage market share?
Advertising - how much do they make?
Question:
1.
2.
3.
4.
FaceBook questions

3. FaceBook facts
FACEBOOK
BACKGROUND ON
FACEBOOK -
MAY 2020
STATISTICS
2.6 billion active users monthly
1.73 billion users daily
Affilliates of FaceBook include: WhatsApp, Instagram
and Messenger
October 2012 - One billion users
June 2017 - Two billion users
Social media King - 60% of social media users use FB
17.55 billion US Dollars advertising revenue
Business users: 80 billion users
65% of users are under 35 years
95% access FaceBook on their mobile phones
Average time of FaceBook = 1 hour
78% of products were discovered on FaceBook
Conclusion: Facebook can be a Game Changer for your
business

4. Facebook provides businesses with the ability to create
and grow an engaged community of customers and
potential sales leads.
Successful use of Facebook relies upon effective
engagement and in your ability publish fresh and
interesting content.
Look at the statistics. You cannot ignore FaceBook.
Question:
Why would you use FB for your business?
FACEBOOK
WHY USE FACEBOOK
FOR YOUR BUSINESS?
Facebook cannot be ignored

5. https://blog.hubspot.com/marketing/anatomy-of-al-facebook-post
KEY FOCUS AREAS
FOR SUCCESS ON
FACEBOOK -
MONNES
THE ANATOMY OF A SUCCESSFUL FACEBOOK POST

6. KEY INGREDIENTS
HAS A CLEAR GOAL
ASK FOR ENGAGEMENT
INCLUDES A PHOTO AND A LINK
USE BRIEF, BUT COMPELLING LANGUAGE
IS NOT ALWAYS PROMOTIONAL
IS INSPIRATIONAL / PROVOCATIVE
KEEP IT REAL / RELEVANT
1.
2.
3.
4.
5.
6.
7.

7. POE -
QUESTION 3 -
CREATE A
FACEBOOK
POST
PWrite a concise Facebook post (approximately 30 – 50 words)
for your brand organisation’s Facebook page, in which you
promote the blog post from Q.2 to your organisation’s Facebook
followers and the public.
THE QUESTION
Follow the Facebook post purpose, content and style guidelines
from your prescribed LU5 online Monnes (2019) reading to
complete this successfully.
REMEMBER
Accurate Facebook post structure, style and content (7)
Accurate language, spelling and grammar (3)
MARKS (10)

8. MONNES
The Facebook post includes all required
structural and content elements detailed
in the question and Monnes (2019) that
are relevant to the question scenario.
CONVERSATIONAL
The Facebook post is conversational
in its style and tone, and clearly
directed at its intended audience
throughout.
CLEAR, CONCISE, LOGIC
The Facebook post is structured clearly,
concisely and logically. Sufficient
strategic thinking & message planning
was applied to the question scenario.
POSITIVE
The Facebook post content is positive
in nature, insightfully fulfilling the
question requirements of promoting
the blog post from Q.2.
RUBRIC: STRUCTURE AND
CONTENT - 7 MARKS
Rubric - structure and content

9. The language,
spelling and grammar
is accurate and highly
appropriate
throughout the
Facebook post.
The Facebook post is
concisely worded
using excellent
sentence structure
and an intuitive use of
transitions.
There is clear
evidence that the
Facebook post has
been effectively
edited and proofread
for maximum
readability throughout
(see Canavor, 2019:
Chapters 4–5).
LANGUAGE
CONCISE
PROOFREAD
RUBRIC: Language, spelling, grammar - 3 marks
Pixelast | Design and Tech

10. QUESTIONS? COMMENTS?
LET ME KNOW!
082 800 7172
PHONE / WHATSAPP
soltmann@varsitycollege.co.za
EMAIL

11. Design is the silent
ambassador of your brand.
ALWAYS REMEMBER
PAUL RAND