This document provides an overview of global digital trends and statistics as of January 2015. It includes statistics on internet, social media, and mobile device usage broken down by global regions and individual countries. Some key statistics presented are that there are over 3 billion internet users globally as of January 2015 representing 42% of the world's population, over 2 billion active social media accounts, and over 3.6 billion unique mobile users.
Everything you need to know about mobile, internet, social media, and e-commerce use in Estonia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2022 Spain (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Spain in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Spain, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2020 Global Digital Overview (January 2020) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2020. For more reports, including the latest global trends and individual data for more than 230 countries and territories around the world, visit https://datareportal.com/
Digital 2022 Global Overview Report (January 2022) v05DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2022. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Ukraine in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Mauritania (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mauritania in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Estonia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2022 Spain (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Spain in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Spain, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2020 Global Digital Overview (January 2020) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2020. For more reports, including the latest global trends and individual data for more than 230 countries and territories around the world, visit https://datareportal.com/
Digital 2022 Global Overview Report (January 2022) v05DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2022. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Ukraine in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Mauritania (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mauritania in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Argentina in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Saudi Arabia (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Saudi Arabia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2022 Italy (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Italy in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Italy, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Brazil (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Brazil in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Brazil, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Singapore (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Singapore in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Singapore, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 United Kingdom (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Kingdom in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Germany (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Germany in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Germany, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 Mauritania (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mauritania in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Malawi in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2022 Republic of the Congo (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Republic of the Congo in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Republic of the Congo, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
The internet ecosystem is a complex and involves multiple activities and players. Study breaks down the internet value chain into five main markets: Content Rights, Online Services, Enabling Technology/Services, Connectivity and User Interface (devices and applications).
We Are Social e HootSuite - Digital 2021 [Report Completo]Amper
Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.
Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021 .
Publicados em parceria entre a We Are Social e a Hootsuite , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.
Alguns dos principais temas a serem procurados nos relatórios deste ano incluem:
Mudanças na forma como as pessoas buscam informações e marcas;
A evolução demográfica de audiências online;
A importância crescente do comércio eletrônico;
Por que o celular é essencial, mas não a única resposta; e
Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.
Antes de entrarmos nos números, gostaria de agradecer a todos os parceiros e provedores de dados que tornaram os relatórios deste ano possíveis, especialmente:
GWI
Statista
App Annie
O ITU
GSMA Intelligence
Semrush
SimilarWeb
Locowise
Kenshoo
Também gostaria de chamar sua atenção para as notas importantes sobre mudanças em nossa metodologia, que você encontrará na página 6 do relatório, mas leia abaixo para minha análise das principais histórias deste ano.
Digital 2022 Bangladesh (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Bangladesh in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Bangladesh, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Armenia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Armenia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Armenia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Zimbabwe (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zimbabwe in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zimbabwe, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Malta in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2020 Eswatini (January 2020) v01DataReportal
All the data, statistics, and trends you need in order to understand digital in Eswatini in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Eswatini, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 Solomon Islands (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Solomon Islands in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Argentina in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Saudi Arabia (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Saudi Arabia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2022 Italy (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Italy in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Italy, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Brazil (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Brazil in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Brazil, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Singapore (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Singapore in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Singapore, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 United Kingdom (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Kingdom in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Germany (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Germany in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Germany, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 Mauritania (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mauritania in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Malawi in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2022 Republic of the Congo (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Republic of the Congo in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Republic of the Congo, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
The internet ecosystem is a complex and involves multiple activities and players. Study breaks down the internet value chain into five main markets: Content Rights, Online Services, Enabling Technology/Services, Connectivity and User Interface (devices and applications).
We Are Social e HootSuite - Digital 2021 [Report Completo]Amper
Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.
Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021 .
Publicados em parceria entre a We Are Social e a Hootsuite , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.
Alguns dos principais temas a serem procurados nos relatórios deste ano incluem:
Mudanças na forma como as pessoas buscam informações e marcas;
A evolução demográfica de audiências online;
A importância crescente do comércio eletrônico;
Por que o celular é essencial, mas não a única resposta; e
Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.
Antes de entrarmos nos números, gostaria de agradecer a todos os parceiros e provedores de dados que tornaram os relatórios deste ano possíveis, especialmente:
GWI
Statista
App Annie
O ITU
GSMA Intelligence
Semrush
SimilarWeb
Locowise
Kenshoo
Também gostaria de chamar sua atenção para as notas importantes sobre mudanças em nossa metodologia, que você encontrará na página 6 do relatório, mas leia abaixo para minha análise das principais histórias deste ano.
Digital 2022 Bangladesh (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Bangladesh in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Bangladesh, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Armenia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Armenia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Armenia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Zimbabwe (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zimbabwe in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zimbabwe, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Malta in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2020 Eswatini (January 2020) v01DataReportal
All the data, statistics, and trends you need in order to understand digital in Eswatini in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Eswatini, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 Solomon Islands (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Solomon Islands in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
How Social, Mobile, Analytics and Cloud Technologies are Reshaping the Enterprise : By Malcolm Frank, Cognizant Executive Vice President, Strategy & Marketing
http://www.cognizant.com/smac
Ants - AARRR Growth Hacking and The single biggest reason why startups succeedDinh Le Dat (Kevin D.)
Ants - The single biggest reason why startups succeed and AARRR Grow Hacking.
Ants | The single biggest reason why startups succeed - Bill Gross
Timing, Team, Ideas, Business Model, Funding - 5 yếu tố tối quan trọng để 1 cty thành công. Trong đó Bill Gross so sánh 200 cty thành công và thất bại trong gần 20 năm (IdeaL ab) cho thấy TIMING (Thời điểm) là tối quan trọng để cty khởi nghiệp thành công.
However, for a startup, we don't need to focus on all of the 5 metrics during the MVP (Minimum Viable Product) phase. The 2 most important metrics we want to monitor and optimize right now are Activation and Retention (Retention is King! - If people like using your product and they return to use it, then you will be successful).
These are the 2 main metrics that will determine whether or not you have built a service that people need. A good Activation tells you that your UVP and landing page is convincing and that you successfully get the user to go through with 1 use cycle post logging in. Good Retention tells you that your MVP actually delivers the UVP to the customers.
If you plan to start charging immediately, then Revenue will be one that we want to monitor as well. Acquisition and Referral are not immediate, but they are the engines to drive new customers to your website, so do keep them in mind when building your MVP.
Important: Before you can get good Activation and Retention, which means that you have proven that your product does indeed delivers the UVP, there is no need to start getting users. The reason is because before you are sure that you have a working solution, the users you get now will leave anyways. You will be depleting your users, and it might also give you bad reviews. Therefore, before we can validate your MVP in a later section, only focus on getting "early adopters" and leave the Growth Hacking for later.
SMACology i.e. SMAC Technology is the new buzzword reforming the IT industries as well as the skills of technical aspirants. Learn how.
PDF courtesy: KPMG
Kellton Tech Solutions Limited is a public listed (BSE: KELLTONTEC), CMMi Level 3 and ISO 9001:2008 certified global IT services organization. Kellton Tech is headquartered in Hyderabad with offices in Gurgaon, India, New Brunswick, Cupertino and McLean in the United States. For two innovative decades, Kellton Tech has put into practice the vision upon which it was founded viz. "to offer infinite possibilities with technology". The company provides end-to-end IT solutions, strategic technology consulting, and offshore product development services.
Kellton Tech serves a full gamut of customers including startups, SMBs, enterprises, and Fortune 500 businesses. Kellton Tech is committed to ideate, innovate and create a technologically smarter world. It has been doing this by innovating modern technologies that change businesses. Kellton Tech’s works on mobile apps (even before iPhone was launched), Augmented Reality, iBeacons, wearables, BLE 4.0, IoT (Internet of Things) and very recent KLGAME™ are parts of this. The organization has serviced customers representing a wide range of verticals including retail, travel, e-commerce, education, hospitality, advertising, market research, manufacturing, consumer goods, logistics, Supply Chain Management, and non-profits. Kellton Tech is also a global leader in providing Enterprise Mobility Solutions and Mobile Application Development.
I am applied at @MphasisCareers for the post Intern and the topic for the competition is Social, Mobile, Analytics and Cloud computing (SMAC). Read through my presentation, rate it and comment it if possible. I need all of your support.
Thank you
Talking SMAC !!! How Social, Mobile, Analytics & Cloud Reshaping Your Busines...C.K. Kumar
Let’s talk SMAC !! and how it is changing everything you knew in business & marketing. The rapid convergence Social, Mobile, Analytics and Cloud (SMAC) is not only presenting new opportunities for enterprises and but also creating complex strategic and tactical challenges. How will these new technology convergence impact your enterprise and your business model? What frameworks could we use to profitably leverage this trend? How will it change the way your consumers buy? How should you modify the way you sell or market to these consumers? What would marketing look like in a post-digital consumer environment? This presentation provides some interesting perspectives and approaches to understanding the impact & leveraging SMAc's potential.
Social networks, mobile, analytics and cloud-computing (SMAC) technologies are converging to create a new way to deliver sustaining and disruptive innovations. You are chosen to lead an initiative comprised of global resources to advance your company’s competitive advantage.
SOUTHEAST ASIA (SEA) DIGITAL IN 2015 - Q4 - WeAreSocials
Tổng quan bức tranh và số liệu online cho thị trường Đông Nam Á (SEA) 2015 Quý 4.
Bức tranh người dùng Mobile trong khu vực Đông Nam Á
ANTS quảng cáo trực tuyến Việt Nam
Các chỉ số thị trường quảng cáo Việt Nam
Appster Disruptive Startups: 3 foundations of a scalable startupJohn Pinson
Slide deck accompanying the Disruptive Startups event sponsored by Appster in Sydney, Australia, May 26, 2015. The event featured a discussion between Appster co-CEO Mark McDonald and Eventbrite CTO and co-founder Renaud Visage.
VIETNAM ICT COMM CONFERENCE 2016 | ICT COMM VIETNAM - IT, Mobile, Hightech exhibition
Xu hướng ứng dụng và triển khai Big Data cho doanh nghiệp Việt Nam và Thế Giới.
Giải pháp & kiến trúc Hydrid - vừa tự làm + vừa outsourcing là chiến lược hiệu quả nhất trong năm 2016 cho phần lớn doanh nghiệp SME toàn cầu.
Cloud-Based IT Outsourcing:
The cloud benefits of scale, cost, and storage will alter big data initiatives by transforming IT departments.
The new paradigm for this organizational function will involve a hybridized architecture in which all but the most vital and longstanding systems are outsourced to complement existing infrastructure.
http://ants.vn
http://www.cognizant.com/smac
The SMAC stack (social, mobile, analytics and cloud) is the next generation technology stack and is already reshaping the enterprise.
SMAC is upsetting the domain. No CIO dialogue is accomplished devoid of considering influence
of SMAC on industry and business. Rapid developments in this technology pile are accumulating
value to complete breadth of businesses and industries. Rewards are several and appear very
captivating, with assurances being made as big as - forecasting future (Analytics), accessible
everywhere (Mobile), everything is so easy and networked (Social), and at a very low cost (Cloud).
This fresh technology pile has begun changing tomorrow's organization and has influence on every
part of a business, therefore consequently on the every software applications being utilize inside
the company and by the company.
We Are Social's comprehensive new APAC 2015 report - published in partnership with The IAB in Singapore - offers internet, social media and mobile usage statistics covering 59 countries around the Asia-Pacific region. It contains more than 300 infographics, including refreshed global snapshots, rich regional overviews, and in-depth digital profiles of 30 of APAC's key economies. For a complete and insightful analysis of these numbers, please visit http://bit.ly/DSMAP15
Continuing the ongoing series of studies into digital usage around the world, today We are Social delighted to bring you the latest report: Digital, Social & Mobile in APAC in 2015.
To help marketers keep track of these impressive numbers – and understand what they mean for their brands – We Are Social has teamed up with the IAB in Singapore to bring you an in-depth study of digital in the world’s most populous region, including deep-dive analyses for 30 of the region’s key markets.
Digital 2016 Global Overview (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
ANTS - 360 view of your customer - bigdata innovation summit 2016
Dữ liệu lớn, theo nghĩa đen, không phải là một cái gì đó mới, nó đã hiện hữu trong một thời gian dài. Bất kỳ một công ty đã kinh doanh trong một vài năm đều sở hữu một khối lượng dữ liệu từ thông tin khách hàng thông qua hồ sơ giao dịch và sử dụng sản phẩm. Những doanh nghiệp khác nhau sẽ có những khả năng khai thác và sử dụng dữ liệu lớn khác nhau.
Một số doanh nghiệp đã đạt đến độ chín muồi, trong khi đó một số doanh nghiệp khác chỉ vừa bắt đầu cuộc hành trình. Tại Việt Nam các doanh nghiệp viễn thông, các hãng hàng không, các ngân hàng, các tập đoàn bán lẻ, các cơ quan chính phủ đang sở hữu một khối lượng dữ liệu khổng lồ, tuy nhiên, việc xử lý, phân tích dữ liệu lớn còn đang trong giai đoạn rất sơ khai.
Diễn đàn dữ liệu lớn sẽ tập trung chia sẻ những kiến thức thực tế và mang tính chất ứng dụng để người tham dự có thể tích luỹ và áp dụng.
ANTS | Indonesia Digital Landscape - TechInAsia 2015
Bước tranh người dùng và tổng quan các chỉ số thị trường Online Digital Indonesia.
Thị trường quảng cáo trực tuyến Indonesia 2015
Thị trường Thương mại điện tử Indonesia 2015
Thị trường Mobile người dùng internet Indonesia 2015
Thị trường Nội dung số Indonesia 2015
Mức độ tăng trưởng của nền kinh tế Số tại Indonesia 2015
Data-Driven: "Làm động" thị trường BẤT ĐỘNG SẢN (Real Estate Vietnam) 2015Dinh Le Dat (Kevin D.)
Tối ưu hóa việc ứng dụng #Data-driven trong phân tích dữ liệu nhằm thấu hiểu hành vi của khách hàng để có biện pháp tiếp cận, thuyết phục họ ra quyết định mua một cách nhanh nhất… là nội dung sẽ được các chuyên gia, doanh nhân giàu kinh nghiệm chia sẻ tại Hội thảo tương tác "Data-Driven: "Làm động" thị trường bất động sản" diễn ra ngày 22/10. Lê Anh Tuấn
Hội thảo do Báo Doanh Nhân Sài Gòn tổ chức tại KS. Grand Sài Gòn - Số 8 Đồng Khởi, Q.1, TP.HCM.
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...Dinh Le Dat (Kevin D.)
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing Economy.
Like many other companies and sectors in today’s economy, the sharing economy’s success— indeed, its very existence—has been built upon data.
Data is the fuel that powers the modern information economy. The widespread collection and use of data helps expand the array of
services available and keeps prices low—or even at zero—for a great number of digital services.
In the case of the sharing economy, data about interactions is also what facilitates the reputational feedback mechanisms that have been so crucial to the development of trust among diverse parties. (The importance of those reputational mechanisms is discussed at
greater length in section VI.)
Big Data Analytics - Volume,Velocity,Variety,Veracity, #Value! view from expert
Big Data Analytics - Volume,Velocity,Variety,Veracity, #Value! view from expert
http://dinhledat.com/data-driven-marketing/big-data-goc-nhin-nguoi-trong-cuoc-itlc-offline-7/
#Big Data: Góc nhìn người trong cuộc -- ITLC Offline 7
AdTechVietnam -- Với trách nhiệm vận hành cộng đồng CNTT Việt Nam, ITLC phải làm cách này cách kia để câu hỏi trên có lời giải. Vì vậy sau sự kiện "Ngày công nghệ FPT", ITLC đã nhanh tay "đặt hàng" anh Đinh Lê Đạt, một chuyên gia về Data-Driven của ngành giúp trả lời cụ thể hơn, thực tế hơn về tồn tại của "huyền thoại" dữ liệu lớn!
http://dinhledat.com
Future is AdTech and Digital Marketing EcoSystem 2014-2016.
Bức tranh doanh thu quảng cáo online 2014 trên toàn cầu đã đạt 140 Tỉ USD theo báo cáo của IAB – Interactive Advertising Bureau. Cổ phiếu các công ty công nghệ-truyền thông trong giai đoạn sung sức. Các đại gia Internet như facebook, google đang nhanh chóng thâu tóm các công ty mới nổi để xây dựng rào cản cạnh tranh. Và Digital Leader đang hừng hực khí thế vì thời cơ thể hiện phong cách chiến lược.
Top 10 Strategic Technology Trends 2007-2014 - Gartner
Top 10 Xu Hướng Chiến Lược Công Nghệ 2007-2014 - Gartner.
A strategic technology may be an existing technology that has matured and/or become suitable for a wider range of uses. It may also be an emerging technology that offers an opportunity for strategic business advantage for early adopters or with potential for significant market disruption in the next five years. These technologies impact the organization's long-term plans, programs and initiatives.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
We are socials guide to digital social and mobile in 2015
1. We Are Social @wearesocialsg • 1
DIGITAL, SOCIAL
& MOBILE IN 2015WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS
we
are
social
SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
3. We Are Social @wearesocialsg • 3
COUNTRIES DETAILED IN THIS REPORT
1 ARGENTINA
2 AUSTRALIA
3 BRAZIL
4 CANADA
5 CHINA
6 EGYPT
7 FRANCE
8 GERMANY
9 HONG KONG
10 INDIA
11 INDONESIA
12 ITALY
13 JAPAN
14 MALAYSIA
15 MEXICO
16 NIGERIA
17 THE PHILIPPINES
18 POLAND
19 RUSSIA
20 SAUDI ARABIA
21 SINGAPORE
22 SOUTH AFRICA
23 SOUTH KOREA
24 SPAIN
25 TURKEY
26 THAILAND
27 UNITED ARAB EMIRATES
28 UNITED KINGDOM
29 UNITED STATES
30 VIETNAM
21!
9!
5!
4!
10!
24!
15!
22!
7!
19!
12!
20!
8!
13!
1!
16!
23!
6!
2!
3! 11!
18!
14!
17!
25!
26!
27!
28!
29!
30!
4. We Are Social @wearesocialsg • 4
CLICK HERE TO ACCESS OUR REPORTS ON
OVER 100 COUNTRIES AROUND THE WORLD
5. We Are Social @wearesocialsg • 5
GLOBAL & REGIONAL OVERVIEWS
6. We Are Social @wearesocialsg • 6
GLOBAL DIGITAL SNAPSHOT
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
7.210
JAN
2015
URBANISATION: 53%
3.010
PENETRATION: 42%
2.078
PENETRATION: 29%
3.649
PENETRATION: 51%
1.685
PENETRATION: 23%
7. We Are Social @wearesocialsg • 7
YEAR-ON-YEAR GROWTH
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS
JAN
2015
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated)
+1.6%
+115 MILLION
+21%
+525 MILLION
+12%
+222 MILLION
+5%
+185 MILLION
+23%
+313 MILLION
8. We Are Social @wearesocialsg • 8
SHARE OF GLOBAL USERS
JAN
2015
NORTH AMERICA
5% 10%
10% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 9%
8% 7%
WEST EUROPE
6% 9%
11% 7%
CENTRAL ASIA
1% <1%
1% 1%
EAST ASIA
22% 33%
27% 22%
SOUTH ASIA
23% 8%
11% 18%
MIDDLE EAST
3% 2%
3% 4%
AFRICA
16% 5%
10% 13% OCEANIA
1% 1%
1% 1%
POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS
INTERNET USERS
MOBILE CONNECTIONS
SOUTHEAST ASIA
9% 10%
7% 10%
EAST EUROPE
6% 9%
8% 8%
• Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
9. We Are Social @wearesocialsg • 9
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
4,021
URBANISATION: 45%
1,407
PENETRATION: 35%
1,065
PENETRATION: 26%
3,722
vs. POPULATION: 93%
879
PENETRATION: 22%
DIGITAL IN ASIA-PACIFIC
10. We Are Social @wearesocialsg • 10
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1,135
URBANISATION: 40%
298
PENETRATION: 26%
103
PENETRATION: 9%
900
vs. POPULATION: 79%
85
PENETRATION: 7%
DIGITAL IN AFRICA
11. We Are Social @wearesocialsg • 11
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
979
URBANISATION: 81%
633
PENETRATION: 65%
482
PENETRATION: 49%
1,068
vs. POPULATION: 109%
399
PENETRATION: 41%
DIGITAL IN THE AMERICAS
12. We Are Social @wearesocialsg • 12
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
837
URBANISATION: 72%
584
PENETRATION: 70%
387
PENETRATION: 46%
1,104
vs. POPULATION: 132%
287
PENETRATION: 34%
DIGITAL IN EUROPE
13. We Are Social @wearesocialsg • 13
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
238
URBANISATION: 67%
87
PENETRATION: 36%
41
PENETRATION: 17%
294
vs. POPULATION: 124%
35
PENETRATION: 15%
DIGITAL IN THE MIDDLE EAST
14. We Are Social @wearesocialsg • 14
GLOBAL INTERNET USAGE
15. We Are Social @wearesocialsg • 15
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
INTERNET USE
JAN
2015
42%
88%!
56%!
26%!
36%!
81%!
58%!
51%!
69%!
43%!
38%!
19%!
33%!
REGIONAL INTERNET PENETRATION FIGURES
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
16. We Are Social @wearesocialsg • 16
INTERNET REGIONAL OVERVIEW
JAN
2015
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
823!
341! 324! 313! 298!
244! 231! 208!
90! 87! 27! 26!
EAST
ASIA
WEST
EUROPE
SOUTH
ASIA
NORTH
AMERICA
AFRICA
EAST
EUROPE
SOUTH
AMERICA
SOUTHEAST
ASIA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION
INTERNET USERS, IN MILLIONS
INTERNET PENETRATION
51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%! 36%! 69%! 38%!
17. We Are Social @wearesocialsg • 17
INTERNET USE
JAN
2015
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
NATIONAL INTERNET PENETRATION FIGURES
93%!
92%!
90%!
89%!
89%!
89%!
87%!
86%!
84%!
81%!
79%!
77%!
75%!
67%!
66%!
60%!
60%!
58%!
54%!
53%!
49%!
49%!
47%!
46%!
44%!
44%!
42%!
38%!
37%!
28%!
19%!
CANADA
UAE
SOUTHKOREA
AUSTRALIA
UK
GERMANY
USA
JAPAN
FRANCE
SINGAPORE
HONGKONG
SPAIN
ARGENTINA
POLAND
MALAYSIA
ITALY
RUSSIA
SAUDIARABIA
BRAZIL
EGYPT
TURKEY
MEXICO
CHINA
SOUTHAFRICA
PHILIPPINES
VIETNAM
GLOBALAVERAGE
NIGERIA
THAILAND
INDONESIA
INDIA
18. We Are Social @wearesocialsg • 18
TIME SPENT ON THE INTERNET
JAN
2015 AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users.
6.3!
5.5!
5.4!
5.2!
5.1!
5.1!
5.1!
5.1!
5.1!
5.0!
4.9!
4.9!
4.9!
4.8!
4.7!
4.6!
4.6!
4.5!
4.4!
4.2!
4.1!
4.0!
4.0!
3.9!
3.9!
3.7!
3.4!
3.4!
3.4!
3.1!
3.3!
4.1!
3.8!
2.7!
3.1!
3.8!
3.2!
3.4!
3.7!
4.0!
2.5!
4.2!
1.8!
1.7!
2.3!
2.9!
1.9!
2.2!
2.7!
4.2!
1.5!
1.9!
1.9!
1.3!
2.6!
1.9!
2.3!
1.7!
1.8!
1.0!
PHILIPPINES
THAILAND
BRAZIL
VIETNAM
SOUTHAFRICA
UAE
INDONESIA
INDIA
MALAYSIA
MEXICO
USA
ARGENTINA
POLAND
RUSSIA
SINGAPORE
TURKEY
CANADA
ITALY
AVERAGE
SAUDIARABIA
AUSTRALIA
UK
SPAIN
FRANCE
CHINA
GERMANY
HONGKONG
NETHERLANDS
SOUTHKOREA
JAPAN
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS
19. We Are Social @wearesocialsg • 19
JAN
2015 SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
62% 31% 7% 0.1%
-13% +39% +17% +18%
20. We Are Social @wearesocialsg • 20
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
• Source: StatCounter, Q1 2015
76%!
72%!
61%!
50%!
50%!
48%!
46%!
36%!
35%!
34%!
33%!
32%!
30%!
29%!
29%!
28%!
27%!
26%!
26%!
25%!
24%!
23%!
21%!
21%!
20%!
20%!
18%!
17%!
17%!
15%!
12%!
NIGERIA
INDIA
SOUTHAFRICA
INDONESIA
UAE
SAUDIARABIA
POLAND
THAILAND
MALAYSIA
SINGAPORE
GLOBALAVERAGE
MEXICO
JAPAN
SOUTHKOREA
SPAIN
TURKEY
UK
HONGKONG
AUSTRALIA
USA
ARGENTINA
EGYPT
CHINA
PHILIPPINES
BRAZIL
VIETNAM
GERMANY
ITALY
CANADA
FRANCE
RUSSIA
21. We Are Social @wearesocialsg • 21
AVERAGE NET CONNECTION SPEEDS
JAN
2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS
• Source: Akamai State of the Internet Report, Q3 2014
25.3!
16.3!
15.0!
12.2!
11.5!
10.7!
10.3!
9.1!
8.7!
8.6!
7.8!
6.9!
6.9!
6.6!
5.5!
5.5!
4.7!
4.5!
4.2!
4.1!
3.8!
3.7!
3.6!
3.6!
2.9!
2.5!
2.5!
2.0!
SOUTHKOREA
HONGKONG
JAPAN
SINGAPORE
USA
UK
CANADA
RUSSIA
GERMANY
POLAND
SPAIN
AUSTRALIA
FRANCE
THAILAND
ITALY
TURKEY
UAE
GLOBALAVERAGE
ARGENTINA
MALAYSIA
CHINA
INDONESIA
EGYPT
SOUTHAFRICA
BRAZIL
PHILIPPINES
VIETNAM
INDIA
22. We Are Social @wearesocialsg • 22
E-COMMERCE
JAN
2015 PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED]
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month.
64%!
63%!
62%!
56%!
51%!
49%!
49%!
46%!
45%!
44%!
44%!
40%!
39%!
39%!
37%!
37%!
37%!
36%!
33%!
30%!
25%!
24%!
24%!
23%!
21%!
18%!
16%!
14%!
UK
GERMANY
SOUTHKOREA
USA
AUSTRALIA
CANADA
FRANCE
SINGAPORE
UAE
SPAIN
POLAND
JAPAN
HONGKONG
ITALY
CHINA
MALAYSIA
ARGENTINA
BRAZIL
TURKEY
RUSSIA
SAUDIARABIA
VIETNAM
MEXICO
SOUTHAFRICA
PHILIPPINES
THAILAND
INDONESIA
INDIA
23. We Are Social @wearesocialsg • 23
GLOBAL SOCIAL MEDIA USAGE
24. We Are Social @wearesocialsg • 24
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM
2.08B 29% 1.69B 23%
25. We Are Social @wearesocialsg • 25
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
SOCIAL MEDIA USE
JAN
2015
29%
58%!
48%!
9%!
17%!
47%!
45%!
43%!
45%!
37%!
4%!
9%!
32%!
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
26. We Are Social @wearesocialsg • 26
SOCIAL MEDIA REGIONAL OVERVIEW
JAN
2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
690!
206! 199! 197! 197! 190!
157!
103! 79!
41! 17! 3!
EAST
ASIA
NORTH
AMERICA
SOUTHEAST
ASIA
SOUTH
AMERICA
WEST
EUROPE
EAST
EUROPE
SOUTH
ASIA
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%!
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS
ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION
27. We Are Social @wearesocialsg • 27
SOCIAL MEDIA USE
JAN
2015
66%!
64%!
60%!
59%!
58%!
57%!
56%!
56%!
55%!
52%!
49%!
47%!
47%!
46%!
46%!
46%!
46%!
45%!
40%!
35%!
34%!
31%!
30%!
29%!
29%!
28%!
25%!
22%!
19%!
9%!
7%!
SINGAPORE
HONGKONG
ARGENTINA
UK
USA
AUSTRALIA
UAE
CANADA
MALAYSIA
TURKEY
THAILAND
SPAIN
BRAZIL
MEXICO
ITALY
CHINA
RUSSIA
FRANCE
PHILIPPINES
GERMANY
POLAND
VIETNAM
SOUTHKOREA
SAUDIARABIA
GLOBALAVERAGE
INDONESIA
EGYPT
SOUTHAFRICA
JAPAN
INDIA
NIGERIA
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
28. We Are Social @wearesocialsg • 28
ACTIVE USERS BY SOCIAL PLATFORM
JAN
2015
• Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015
MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
1,366 !
829 !
629 !
600 !
500 !
468 !
343 !
300 !
300 !
284 !
230 !
209 !
200 !
170 !
157 !
100 !
100 !
FACEBOOK
QQ
QZONE
WHATSAPP
FACEBOOK
MESSENGER
WECHAT
GOOGLE+
SKYPE
INSTAGRAM
TWITTER
TUMBLR
VIBER
BAIDU TIEBA
LINE
SINA WEIBO
VKONTAKTE
SNAPCHAT
29. We Are Social @wearesocialsg • 29
TIME SPENT ON SOCIAL MEDIA
JAN
2015
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media.
AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY
4.3!
4.3!
3.9!
3.8!
3.8!
3.6!
3.5!
3.2!
3.1!
3.0!
2.9!
2.9!
2.7!
2.6!
2.5!
2.5!
2.5!
2.4!
2.2!
2.1!
2.1!
2.1!
2.1!
2.0!
1.9!
1.9!
1.8!
1.7!
1.3!
0.7!
ARGENTINA
PHILIPPINES
MEXICO
BRAZIL
THAILAND
UAE
MALAYSIA
SOUTHAFRICA
VIETNAM
SAUDIARABIA
TURKEY
INDONESIA
USA
RUSSIA
INDIA
ITALY
SINGAPORE
AVERAGE
UK
POLAND
CANADA
AUSTRALIA
GERMANY
FRANCE
SPAIN
NETHERLANDS
HONGKONG
CHINA
SOUTHKOREA
JAPAN
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS
30. We Are Social @wearesocialsg • 30
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE SOCIAL
JAN
2015
23%
50%!
38%!
7%!
15%!
39%!
30%!
35%!
39%!
32%!
2%!
8%!
27%!
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
31. We Are Social @wearesocialsg • 31
MOBILE SOCIAL REGIONAL OVERVIEW
JAN
2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
561!
176! 170! 161! 156!
132! 126!
85! 68!
35!
15! 1!
EAST
ASIA
NORTH
AMERICA
SOUTHEAST
ASIA
WEST
EUROPE
SOUTH
AMERICA
SOUTH
ASIA
EAST
EUROPE
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
35%! 50%! 27%! 39%! 38%! 8%! 30%! 7%! 32%! 15%! 39%! 2%!
ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS
ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION
MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
32. We Are Social @wearesocialsg • 32
MOBILE SOCIAL
JAN
2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
59%!
58%!
51%!
50%!
50%!
49%!
48%!
46%!
45%!
43%!
42%!
40%!
38%!
38%!
37%!
36%!
36%!
32%!
30%!
27%!
26%!
26%!
25%!
24%!
24%!
23%!
20%!
19%!
17%!
8%!
7%!
SINGAPORE
HONGKONG
AUSTRALIA
USA
UK
MALAYSIA
UAE
ARGENTINA
CANADA
THAILAND
TURKEY
MEXICO
BRAZIL
SPAIN
CHINA
FRANCE
ITALY
PHILIPPINES
GERMANY
SOUTHKOREA
VIETNAM
RUSSIA
SAUDIARABIA
INDONESIA
POLAND
GLOBALAVERAGE
SOUTHAFRICA
EGYPT
JAPAN
INDIA
NIGERIA
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
33. We Are Social @wearesocialsg • 33
GLOBAL MOBILE PHONE USAGE
34. We Are Social @wearesocialsg • 34
MOBILE USERS vs. CONNECTIONS
# #
TOTAL NUMBER
OF MOBILE
USERS (UNIQUE
INDIVIDUALS)
MOBILE PENETRATION
(UNIQUE USERS AS
A PERCENTAGE OF
TOTAL POPULATION)
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
(CONNECTIONS)
AVERAGE
NUMBER OF MOBILE
SUBSCRIPTIONS
PER UNIQUE USER
JAN
2015
• Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015
3.65B 51% 7.09B 1.94
35. We Are Social @wearesocialsg • 35
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE CONNECTIONS
JAN
2015
98%
101%!
126%!
79%!
124%!
125%!
139%!
98%!
109%!
91%!
112%!
77%!
119%!
MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS
• Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
36. We Are Social @wearesocialsg • 36
MOBILE REGIONAL OVERVIEW
JAN
2015
• Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION
1565!
1296!
900!
744!
583!
521! 519!
358!
294!
191!
76! 42!
EAST
ASIA
SOUTH
ASIA
AFRICA
SOUTHEAST
ASIA
EAST
EUROPE
WEST
EUROPE
SOUTH
AMERICA
NORTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
CENTRAL
ASIA
OCEANIA
98%! 77%! 79%! 119%! 139%! 125%! 126%! 101%! 124%! 91%! 112%! 109%!
MOBILE CONNECTIONS, IN MILLIONS
MOBILE CONNECTIONS vs. TOTAL POPULATION
37. We Are Social @wearesocialsg • 37
MOBILE CONNECTIONS
JAN
2015
• Source: GSMA Intelligence, Q4 2014
176%!
173%!
173%!
168%!
152%!
150%!
147%!
146%!
144%!
141%!
138%!
137%!
135%!
135%!
127%!
122%!
121%!
117%!
114%!
113%!
111%!
108%!
103%!
98%!
97%!
95%!
91%!
84%!
81%!
75%!
75%!
HONGKONG
UAE
SAUDIARABIA
RUSSIA
SINGAPORE
THAILAND
POLAND
SOUTHAFRICA
ARGENTINA
VIETNAM
GERMANY
MALAYSIA
ITALY
BRAZIL
AUSTRALIA
JAPAN
INDONESIA
UK
PHILIPPINES
EGYPT
SOUTHKOREA
SPAIN
USA
GLOBALAVERAGE
FRANCE
CHINA
TURKEY
MEXICO
CANADA
NIGERIA
INDIA
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
38. We Are Social @wearesocialsg • 38
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
98% 39%77% 23%7.1B
39. We Are Social @wearesocialsg • 39
PRE-PAY vs. POST-PAY CONNECTIONS
JAN
2015
99%!
97%!
96%!
96%!
95%!
89%!
86%!
86%!
85%!
84%!
83%!
82%!
80%!
79%!
78%!
77%!
77%!
71%!
58%!
49%!
47%!
42%!
42%!
41%!
35%!
31%!
24%!
21%!
15%!
6%!
1%!
1%!
3%!
4%!
4%!
5%!
11%!
14%!
14%!
15%!
16%!
17%!
18%!
20%!
21%!
22%!
23%!
23%!
29%!
42%!
51%!
53%!
58%!
58%!
59%!
65%!
69%!
76%!
79%!
85%!
94%!
99%!
INDONESIA
NIGERIA
EGYPT
PHILIPPINES
INDIA
VIETNAM
THAILAND
UAE
MEXICO
ITALY
SOUTHAFRICA
RUSSIA
SAUDIARABIA
CHINA
BRAZIL
MALAYSIA
GLOBALAVERAGE
ARGENTINA
TURKEY
POLAND
GERMANY
HONGKONG
SINGAPORE
UK
AUSTRALIA
SPAIN
USA
FRANCE
CANADA
SOUTHKOREA
JAPAN
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD
PRE-PAID CONNECTIONS
POST-PAID CONNECTIONS
• Sources: GSMA Intelligence, Q4 2014.
40. We Are Social @wearesocialsg • 40
JAN
2015 MOBILE CONNECTIONS BY DEVICE
TOTAL NUMBER
OF SMARTPHONE
CONNECTIONS
TOTAL NUMBER
OF GLOBAL MOBILE
CONNECTIONS
SMARTPHONE
CONNECTIONS AS A
PERCENTAGE OF TOTAL
CONNECTIONS
TOTAL NUMBER
OF FEATURE-PHONE
CONNECTIONS
FEATURE-PHONE
CONNECTIONS AS A
PERCENTAGE OF TOTAL
CONNECTIONS
BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD
• Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total)
# # #
2.7B 58%38% 4.1B7.1B
41. We Are Social @wearesocialsg • 41
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2015 PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES
0.7%!
2.9%!
6.1%!
10.9%!
17.0%!
28.9%!
33.4%!
2009 2010 2011 2012 2013 2014 2015
• Source: StatCounter, Q1 2015
42. We Are Social @wearesocialsg • 42
JAN
2015 PLATFORMS’ SHARE OF MOBILE WEB
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
FROM APPLE SAFARI BROWSERS
PERCENTAGE OF GLOBAL MOBILE
WEB PAGE REQUESTS FROM
ANDROID WEBKIT BROWSERS
PERCENTAGE OF GLOBAL MOBILE
WEB PAGE REQUESTS FROM
OTHER PLATFORM BROWSERS
• Source: Akamai State of the Internet Report, Q3 2014
BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS
38.9% 30.9% 30.2%
43. We Are Social @wearesocialsg • 43
AVERAGE MOBILE NET SPEEDS
JAN
2015
• Source: Akamai State of the Internet Report, Q3 2014
AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS
18.2!
9.1!
8.1!
7.9!
7.1!
7.0!
6.7!
6.2!
6.0!
5.8!
5.4!
5.2!
5.0!
4.8!
4.2!
3.9!
2.8!
2.8!
2.5!
2.5!
1.7!
1.5!
1.3!
1.1!
SOUTHKOREA
SINGAPORE
UK
CANADA
FRANCE
RUSSIA
JAPAN
CHINA
HONGKONG
USA
GERMANY
SPAIN
POLAND
ITALY
TURKEY
AUSTRALIA
EGYPT
THAILAND
MALAYSIA
SOUTHAFRICA
INDIA
BRAZIL
ARGENTINA
VIETNAM
44. We Are Social @wearesocialsg • 44
GLOBAL MOBILE DATA GROWTH
JAN
2015 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES)
Q4
2009!
Q1
2010!
Q2
2010!
Q3
2010!
Q4
2010!
Q1
2011!
Q2
2011!
Q3
2011!
Q4
2011!
Q1
2012!
Q2
2012!
Q3
2012!
Q4
2012!
Q1
2013!
Q2
2013!
Q3
2009!
Q3
2013!
200!
400!
600!
800!
1,000!
1,200!
1,400!
1,600!
1,800!
Q4
2013!
Q1
2014!
Q2
2014!
Q3
2014!
2,000!
2,200!
2,400!
2,600!
2,800!
AVERAGE MONTHLY MOBILE DATA PER USER: 900MB!
• Source: Ericsson Mobility Report, Nov 2014
45. We Are Social @wearesocialsg • 45
MOBILE COMMERCE
JAN
2015 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED]
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month.
37%!
27%!
27%!
23%!
23%!
20%!
19%!
19%!
18%!
18%!
17%!
17%!
16%!
15%!
15%!
15%!
15%!
14%!
14%!
13%!
12%!
11%!
11%!
11%!
9%!
9%!
8%!
6%!
SOUTHKOREA
CHINA
UAE
SINGAPORE
HONGKONG
GERMANY
TURKEY
MALAYSIA
UK
USA
SPAIN
ARGENTINA
ITALY
VIETNAM
SAUDIARABIA
AUSTRALIA
BRAZIL
MEXICO
POLAND
CANADA
FRANCE
SOUTHAFRICA
PHILIPPINES
THAILAND
INDONESIA
INDIA
RUSSIA
JAPAN
46. We Are Social @wearesocialsg • 46
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE BROADBAND
JAN
2015
38%
85%!
57%!
16%!
34%!
85%!
53%!
53%!
84%!
31%!
21%!
8%!
48%!
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS
• Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
47. We Are Social @wearesocialsg • 47
MOBILE BROADBAND
JAN
2015
• Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
123%!
118%!
114%!
114%!
112%!
111%!
110%!
106%!
91%!
87%!
87%!
86%!
84%!
78%!
76%!
70%!
67%!
60%!
59%!
55%!
55%!
53%!
48%!
44%!
41%!
38%!
37%!
36%!
35%!
13%!
8%!
HONGKONG
JAPAN
SAUDIARABIA
AUSTRALIA
THAILAND
UAE
SOUTHKOREA
SINGAPORE
ITALY
USA
GERMANY
UK
POLAND
MALAYSIA
BRAZIL
SPAIN
FRANCE
TURKEY
CANADA
RUSSIA
ARGENTINA
SOUTHAFRICA
PHILIPPINES
CHINA
INDONESIA
GLOBALAVERAGE
VIETNAM
EGYPT
MEXICO
NIGERIA
INDIA
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
50. We Are Social @wearesocialsg • 50
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
43.1
URBANISATION: 93%
32.3
PENETRATION: 75%
26.0
PENETRATION: 60%
62.0
vs. POPULATION: 144%
20.0
PENETRATION: 46%
DIGITAL IN ARGENTINA
51. We Are Social @wearesocialsg • 51
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+37% +8% +6% +9%
* SINCE JUN 2014
52. We Are Social @wearesocialsg • 52
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 53M 4H 11M 4H 20M 2H 47M
53. We Are Social @wearesocialsg • 53
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
32.3M 75% 25.4M 59%
54. We Are Social @wearesocialsg • 54
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
73% 24% 3% ~0%
-13% +79% +27% 0%
55. We Are Social @wearesocialsg • 55
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
26.0M 60% 20M 46%
56. We Are Social @wearesocialsg • 56
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
44%!
35%!
32%!
21%!
16%!
15%!
9%!
9%!
7%!
7%!
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
GOOGLE+
SKYPE
TWITTER
LINKEDIN
INSTAGRAM
PINTEREST
BADOO
57. We Are Social @wearesocialsg • 57
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
144% 38%71% 29%62.0M
58. We Are Social @wearesocialsg • 58
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
34% 19%25% 23%40%
59. We Are Social @wearesocialsg • 59
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
47% 37% 24% 17%
61. We Are Social @wearesocialsg • 61
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
23.7
URBANISATION: 89%
21.2
PENETRATION: 89%
13.6
PENETRATION: 57%
30.0
vs. POPULATION: 127%
12.0
PENETRATION: 51%
DIGITAL IN AUSTRALIA
62. We Are Social @wearesocialsg • 62
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+17% +6% +23% +11%
SINCE JAN 2014
63. We Are Social @wearesocialsg • 63
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 03M 1H 32M 2H 04M 2H 47M
64. We Are Social @wearesocialsg • 64
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
21.2M 89% 12.9M 54%
65. We Are Social @wearesocialsg • 65
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
61% 26% 13% 0.1%
-14% +51% +11% +43%
66. We Are Social @wearesocialsg • 66
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
13.6M 57% 12.0M 51%
67. We Are Social @wearesocialsg • 67
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
40%!
18%!
14%!
13%!
13%!
10%!
10%!
9%!
8%!
6%!
FACEBOOK
FACEBOOK
MESSENGER
TWITTER
GOOGLE+
SKYPE
INSTAGRAM
PINTEREST
LINKEDIN
WHATSAPP
TUMBLR
68. We Are Social @wearesocialsg • 68
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
127% 90%35% 65%30.0M
69. We Are Social @wearesocialsg • 69
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
23% 28%16% 16%27%
70. We Are Social @wearesocialsg • 70
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
51% 51% 20% 15%
72. We Are Social @wearesocialsg • 72
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
204M
URBANISATION: 91%
110M
PENETRATION: 54%
96M
PENETRATION: 47%
276M
vs. POPULATION: 135%
78M
PENETRATION: 38%
DIGITAL IN BRAZIL
73. We Are Social @wearesocialsg • 73
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+10% +12% +3% +15%
* SINCE JUN 2014
74. We Are Social @wearesocialsg • 74
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
5H 26M 3H 47M 3H 47M 2H 49M
75. We Are Social @wearesocialsg • 75
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
110M 54% 79M 39%
76. We Are Social @wearesocialsg • 76
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
77% 20% 3% 0.1%
-12% +109% +1% +20%
77. We Are Social @wearesocialsg • 77
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
96M 47% 78M 38%
78. We Are Social @wearesocialsg • 78
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
25%!
24%!
22%!
14%!
13%!
11%!
10%!
9%!
6%!
6%!
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
SKYPE
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
PINTEREST
BADOO
79. We Are Social @wearesocialsg • 79
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
135% 56%78% 22%276M
80. We Are Social @wearesocialsg • 80
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
23% 18%17% 18%23%
81. We Are Social @wearesocialsg • 81
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
37% 36% 22% 15%
83. We Are Social @wearesocialsg • 83
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
35.7M
URBANISATION: 81%
33.0M
PENETRATION: 93%
20.0M
PENETRATION: 56%
29.0M
vs. POPULATION: 81%
16.2M
PENETRATION: 45%
DIGITAL IN CANADA
84. We Are Social @wearesocialsg • 84
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+11% +5% +10% +5%
* SINCE JUN 2014
85. We Are Social @wearesocialsg • 85
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 37M 1H 52M 2H 04M 2H 38M
86. We Are Social @wearesocialsg • 86
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
33.0M 93% 19.4M 54%
87. We Are Social @wearesocialsg • 87
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
70% 17% 12% 0.3%
-10% +41% +33% +18%
88. We Are Social @wearesocialsg • 88
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
20.0M 56% 16.2M 45%
89. We Are Social @wearesocialsg • 89
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
47%!
23%!
19%!
16%!
15%!
13%!
12%!
12%!
8%!
7%!
FACEBOOK
TWITTER
FACEBOOK
MESSENGER
PINTEREST
GOOGLE+
SKYPE
INSTAGRAM
LINKEDIN
TUMBLR
SNAPCHAT
90. We Are Social @wearesocialsg • 90
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
81% 73%15% 85%29.0M
91. We Are Social @wearesocialsg • 91
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
27% 24%21% 17%24%
92. We Are Social @wearesocialsg • 92
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
54% 49% 20% 13%
94. We Are Social @wearesocialsg • 94
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1,367
URBANISATION: 54%
642
PENETRATION: 47%
629
PENETRATION: 46%
1,300
vs. POPULATION: 95%
506
PENETRATION: 37%
DIGITAL IN CHINA
95. We Are Social @wearesocialsg • 95
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+9% +1% +8% +26%
SINCE JAN 2014
96. We Are Social @wearesocialsg • 96
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 52M 2H 35M 1H 42M 1H 27M
97. We Are Social @wearesocialsg • 97
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
642M 47% 565M 41%
98. We Are Social @wearesocialsg • 98
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
76% 21% 3% 0%
-13% +121% +12% -
99. We Are Social @wearesocialsg • 99
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
629M 46% 506M 37%
100. We Are Social @wearesocialsg • 100
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
30%!
25%!
25%!
21%!
19%!
15%!
12%!
10%!
9%!
9%!
WECHAT
SINA
WEIBO
QZONE
TENCENT
WEIBO
YOUKU
TUDOU
RENREN
GOOGLE+
FACEBOOK
KAIXIN
101. We Are Social @wearesocialsg • 101
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
95% 46%79% 21%1.3B
102. We Are Social @wearesocialsg • 102
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
22% 26%25% 19%21%
103. We Are Social @wearesocialsg • 103
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
30% 37% 25% 27%
105. We Are Social @wearesocialsg • 105
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
87.8
URBANISATION: 44%
46.2
PENETRATION: 53%
22.0
PENETRATION: 25%
98.8
vs. POPULATION: 113%
16.6
PENETRATION: 19%
DIGITAL IN EGYPT
106. We Are Social @wearesocialsg • 106
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+25% +33% +2% +32%
* SINCE JUL 2014
107. We Are Social @wearesocialsg • 107
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
74% 23% 3% 0%
-13% +78% +25% -
108. We Are Social @wearesocialsg • 108
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
22.0M 25% 16.6M 19%
109. We Are Social @wearesocialsg • 109
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
113% 32%96% 4%98.8M
111. We Are Social @wearesocialsg • 111
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
66.1
URBANISATION: 86%
55.4
PENETRATION: 84%
30.0
PENETRATION: 45%
64.2
vs. POPULATION: 97%
24.0
PENETRATION: 36%
DIGITAL IN FRANCE
112. We Are Social @wearesocialsg • 112
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+2% +7% -11% +20%
* SINCE FEB 2014
113. We Are Social @wearesocialsg • 113
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 53M 1H 17M 2H 00M 3H 10M
114. We Are Social @wearesocialsg • 114
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
55.4M 84% 29.4M 45%
115. We Are Social @wearesocialsg • 115
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
77% 15% 8% 0.3%
-8% +66% +17% +45%
116. We Are Social @wearesocialsg • 116
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
30.0M 45% 24.0M 36%
117. We Are Social @wearesocialsg • 117
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
32%!
10%!
9%!
7%!
5%!
4%!
4%!
4%!
3%!
3%!
FACEBOOK
GOOGLE+
TWITTER
FACEBOOK
MESSENGER
LINKEDIN
COPAINS
D'AVANT
INSTAGRAM
SKYPE
BADOO
VIADEO
118. We Are Social @wearesocialsg • 118
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
97% 69%21% 79%64.2M
119. We Are Social @wearesocialsg • 119
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
16% 18%15% 15%20%
120. We Are Social @wearesocialsg • 120
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
44% 49% 14% 12%
122. We Are Social @wearesocialsg • 122
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
80.8
URBANISATION: 74%
71.7
PENETRATION: 89%
28.0
PENETRATION: 35%
111.6
vs. POPULATION: 138%
24.0
PENETRATION: 30%
DIGITAL IN GERMANY
123. We Are Social @wearesocialsg • 123
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+5% 0% +4% +9%
* SINCE FEB 2014
124. We Are Social @wearesocialsg • 124
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 41M 1H 52M 2H 03M 2H 56M
125. We Are Social @wearesocialsg • 125
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
71.7M 89% 39.2M 48%
126. We Are Social @wearesocialsg • 126
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
75% 18% 7% 0.4%
-10% +60% +30% +36%
127. We Are Social @wearesocialsg • 127
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
28.0M 35% 24.0M 30%
128. We Are Social @wearesocialsg • 128
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
28%!
26%!
15%!
9%!
7%!
7%!
4%!
4%!
4%!
4%!
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
SKYPE
TWITTER
GOOGLE+
SHAZAM
INSTAGRAM
LINKEDIN
TUMBLR
129. We Are Social @wearesocialsg • 129
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
138% 63%47% 53%111.6M
130. We Are Social @wearesocialsg • 130
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
21% 20%18% 9%22%
131. We Are Social @wearesocialsg • 131
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
47% 63% 18% 20%
133. We Are Social @wearesocialsg • 133
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
7.23
URBANISATION: 100%
5.75
PENETRATION: 79%
4.60
PENETRATION: 64%
12.70
vs. POPULATION: 176%
4.20
PENETRATION: 58%
DIGITAL IN HONG KONG
134. We Are Social @wearesocialsg • 134
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+10% +5% -23% +11%
SINCE JAN 2014
135. We Are Social @wearesocialsg • 135
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 25M 2H 18M 1H 50M 1H 49M
136. We Are Social @wearesocialsg • 136
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
5.75M 79% 4.65M 64%
137. We Are Social @wearesocialsg • 137
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
67% 26% 7% 0%
-10% +45% -13% -
138. We Are Social @wearesocialsg • 138
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
4.60M 64% 4.20M 58%
139. We Are Social @wearesocialsg • 139
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
41%!
33%!
23%!
23%!
14%!
13%!
12%!
11%!
10%!
6%!
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
WECHAT
LINE
SKYPE
GOOGLE+
INSTAGRAM
TWITTER
SINA
WEIBO
140. We Are Social @wearesocialsg • 140
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
176% 70%42% 58%12.7M
141. We Are Social @wearesocialsg • 141
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
36% 29%32% 26%35%
142. We Are Social @wearesocialsg • 142
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
38% 39% 26% 23%
144. We Are Social @wearesocialsg • 144
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1,265
URBANISATION: 31%
243
PENETRATION: 19%
118
PENETRATION: 9%
946
vs. POPULATION: 75%
100
PENETRATION: 8%
DIGITAL IN INDIA
145. We Are Social @wearesocialsg • 145
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+14% +31% +6% +39%
SINCE JAN 2014
146. We Are Social @wearesocialsg • 146
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
5H 04M 3H 24M 2H 31M 1H 58M
147. We Are Social @wearesocialsg • 147
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
243M 19% 200M 16%
148. We Are Social @wearesocialsg • 148
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
27% 72% 1% 0%
-19% +9% +19% -
149. We Are Social @wearesocialsg • 149
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
118M 9% 100M 8%
150. We Are Social @wearesocialsg • 150
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
11%!
9%!
8%!
8%!
7%!
6%!
5%!
5%!
4%!
4%!
WHATSAPP
FACEBOOK
MESSENGER
FACEBOOK
SKYPE
GOOGLE+
TWITTER
WECHAT
LINKEDIN
PINTEREST
VIBER
151. We Are Social @wearesocialsg • 151
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
75% 11%95% 5%946M
152. We Are Social @wearesocialsg • 152
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
10% 9%8% 8%10%
153. We Are Social @wearesocialsg • 153
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
13% 14% 9% 9%
155. We Are Social @wearesocialsg • 155
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
255.5
URBANISATION: 51%
72.7
PENETRATION: 28%
72.0
PENETRATION: 28%
308.2
vs. POPULATION: 121%
62.0
PENETRATION: 24%
DIGITAL IN INDONESIA
156. We Are Social @wearesocialsg • 156
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
0% +16% +9% +19%
SINCE JAN 2014
157. We Are Social @wearesocialsg • 157
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
5H 06M 3H 10M 2H 52M 2H 29M
158. We Are Social @wearesocialsg • 158
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
72.7M 28% 54.0M 21%
159. We Are Social @wearesocialsg • 159
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
45% 50% 4% 0%
-25% +39% +14% -
160. We Are Social @wearesocialsg • 160
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
72.0M 28% 62.0M 24%
161. We Are Social @wearesocialsg • 161
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
14%!
12%!
11%!
9%!
9%!
7%!
7%!
6%!
6%!
6%!
FACEBOOK
WHATSAPP
TWITTER
FACEBOOK
MESSENGER
GOOGLE+
LINKEDIN
INSTAGRAM
SKYPE
PINTEREST
LINE
162. We Are Social @wearesocialsg • 162
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
121% 34%99% 1%308.2M
163. We Are Social @wearesocialsg • 163
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
11% 11%10% 9%14%
164. We Are Social @wearesocialsg • 164
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
18% 16% 11% 9%
166. We Are Social @wearesocialsg • 166
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
60.8
URBANISATION: 68%
36.6
PENETRATION: 60%
28.0
PENETRATION: 46%
82.3
vs. POPULATION: 135%
22.0
PENETRATION: 36%
DIGITAL IN ITALY
167. We Are Social @wearesocialsg • 167
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+3% +8% -15% +11%
* SINCE FEB 2014
168. We Are Social @wearesocialsg • 168
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 28M 2H 12M 2H 30M 2H 39M
169. We Are Social @wearesocialsg • 169
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
36.6M 60% 25.8M 43%
170. We Are Social @wearesocialsg • 170
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
74% 17% 8% 0.4%
-7% +16% +42% +529%
171. We Are Social @wearesocialsg • 171
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
28.0M 46% 22.0M 36%
172. We Are Social @wearesocialsg • 172
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
25%!
24%!
17%!
14%!
11%!
10%!
10%!
6%!
5%!
5%!
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
SKYPE
SHAZAM
TWITTER
GOOGLE+
INSTAGRAM
LINKEDIN
PINTEREST
173. We Are Social @wearesocialsg • 173
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
135% 67%84% 16%82.3M
174. We Are Social @wearesocialsg • 174
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
26% 16%16% 16%23%
175. We Are Social @wearesocialsg • 175
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
39% 39% 20% 16%
177. We Are Social @wearesocialsg • 177
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
127.1
URBANISATION: 91%
109.6
PENETRATION: 86%
24.0
PENETRATION: 19%
155.6
vs. POPULATION: 122%
22.0
PENETRATION: 17%
DIGITAL IN JAPAN
178. We Are Social @wearesocialsg • 178
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+9% +9% +12% +15%
SINCE JAN 2014
179. We Are Social @wearesocialsg • 179
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 07M 0H 59M 0H 40M 2H 17M
180. We Are Social @wearesocialsg • 180
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
109.6M 86% 43.6M 34%
181. We Are Social @wearesocialsg • 181
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
65% 30% 5% 0.2%
-12% +36% +22% -18%
182. We Are Social @wearesocialsg • 182
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
24.0M 19% 22.0M 17%
183. We Are Social @wearesocialsg • 183
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
16%!
13%!
4%!
3%!
2%!
2%!
1%!
1%!
1%!
<1%!
TWITTER
FACEBOOK
MIXI
LINE
GOOGLE+
SKYPE
MOBAGE
GREE
INSTAGRAM
PINTEREST
184. We Are Social @wearesocialsg • 184
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
122% 96%1% 99%155.6M
185. We Are Social @wearesocialsg • 185
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
5% 8%7% 10%7%
186. We Are Social @wearesocialsg • 186
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
43% 40% 11% 6%