Anti-Sell: Lead Generation & Networking Tips for Freelancers who Hate Sales | Freelance Heroes Day 2019

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On Thursday 16th May 2019 I spoke at Freelance Heroes Day 2019 at Grand Station in Wolverhampton, a yearly all-day conference hosted by the Freelance Heroes community. I gave sales, networking and lead generation tips in line with my newly published book, Anti-Sell.

Business

@steviephil #FreelanceHeroesDay
“I. Hate. Sales.”

@steviephil #FreelanceHeroesDay
“I. Hate. Sales.”
Dislike
Struggle With
Hate
Am Put Off By
Dread

@steviephil #FreelanceHeroesDay
SEO for 10+ years
(Since Jan 2009)

@steviephil #FreelanceHeroesDay
Freelance SEO for 6 years
(Since May 2013)

@steviephil #FreelanceHeroesDay
Blogger @ SEOno
(Since 2011)

@steviephil #FreelanceHeroesDay
Organiser of
Cardiff SEO Meet
(Since 2016;
11 events so far)

@steviephil #FreelanceHeroesDay
Welsh ICE member & mentor

@steviephil #FreelanceHeroesDay
Self-published author
Anti-Sell (2019)

@steviephil #FreelanceHeroesDay
…But anyway

@steviephil #FreelanceHeroesDay
https://www.facebook.com/groups/freelanceheroes/permalink/2277308245823682/

@steviephil #FreelanceHeroesDay
https://www.facebook.com/groups/freelanceheroes/permalink/2299485693605937/

@steviephil #FreelanceHeroesDay
https://www.facebook.com/groups/freelanceheroes/permalink/2399076586980180/

@steviephil #FreelanceHeroesDay
But why?

@steviephil #FreelanceHeroesDay
F*ck that.

@steviephil #FreelanceHeroesDay
Screw that.

@steviephil #FreelanceHeroesDay
The best way to sell is not to sell

@steviephil #FreelanceHeroesDay
Tip #1
Networking = business networking events

@steviephil #FreelanceHeroesDay
Networking is what you make of it

@steviephil #FreelanceHeroesDay
Tip #2
Go to 'semi-related' events/meetups

@steviephil #FreelanceHeroesDay
Big SEO conference (twice!)
Audience size: 500 (combined)
No. of direct enquiries: 1

@steviephil #FreelanceHeroesDay
Small local web dev meetup
Audience size: less than 50
No. of direct enquiries: 6

@steviephil #FreelanceHeroesDay
Other examples:
WordPress meetup
Ecommerce/online business meetup
Startup meetup
PR meetup
Design meetup

@steviephil #FreelanceHeroesDay
What works for you…?

@steviephil #FreelanceHeroesDay
Tip #3
Don't just go to stuff - run stuff

@steviephil #FreelanceHeroesDay
Run a meetup/conference
Run a webinar
Run a podcast
Run an online community
Run a Twitter chat
etc. etc. etc.

@steviephil #FreelanceHeroesDay
Tip #4
Struggle to network offline? Do it online

@steviephil #FreelanceHeroesDay
Forums
Blog commenting
Facebook groups
Twitter chats
Webinars
Podcasts

@steviephil #FreelanceHeroesDay
Tip #5
Coworking!

@steviephil #FreelanceHeroesDay
I love coworking

@steviephil #FreelanceHeroesDay
Give coworking a chance!
It's the people who make a space
So try different ones

@steviephil #FreelanceHeroesDay
My coworking 'strategy':
1) Be based at one primarily
2) Visit other spaces periodically
(e.g. once a month)

@steviephil #FreelanceHeroesDay
Tip #6
Create resources for your target audience

@steviephil #FreelanceHeroesDay
SEOno.co.uk/coworking

@steviephil #FreelanceHeroesDay
TechEvents.Wales

@steviephil #FreelanceHeroesDay
Tip #7
Be a good person / keep your cool

@steviephil #FreelanceHeroesDay
A quick story…

@steviephil #FreelanceHeroesDay
Tip #8
Go as niche as possible

@steviephil #FreelanceHeroesDay
Example:
Web designer
WordPress web designer
WordPress web designer in wedding industry
WordPress web designer who only works on wedding bands' websites

@steviephil #FreelanceHeroesDay
SEOno.co.uk/chart

@steviephil #FreelanceHeroesDay
Tip #9
Ask prospects: "how did you find me?"

@steviephil #FreelanceHeroesDay
Bonus Tip
Be you, not just your company

@steviephil #FreelanceHeroesDay
The dream
(networking nirvana):
Eventually, people will sell you FOR you
…so you don't have to

@steviephil #FreelanceHeroesDay
Available from:
anti-sell.com

On Friday 10th September 2021, I gave a talk at brightonSEO Sept 2021, which was held in-person (the conference's first in-person event since restrictions eased following COVID lockdowns). The talk gave advice to aspiring, new and established freelancing, covering topics such as the pros and cons of freelancing, what you should do to prepare going into freelancing, how to do networking and sales, and much more. There's also community, podcast and book recommendations near the end. Links to bonus content: https://anti-sell.com/brightonseo/ - 6 fellow freelance SEOs give their tips and advice as well (note: it's dated Oct 2020 because this talk is a redo of a talk that I previously gave virtually). https://anti-sell.com/seo/ - 15 ways to find SEO clients as a freelancer. Original talk description: More and more people are getting into freelancing – whether as a side-income alongside their day job at an agency or in-house, or as their dedicated full-time income. Freelance life is amazing, but it can also be very challenging. Whether you’re considering going freelance, have only just started out, or have been in the game for a while, this talk will give guidance on how/when to ‘take the plunge’ and how to prepare for it, doing sales & networking, the business side of things, how to keep sane and involved in the industry, growing into an agency, and more. While mostly focussing on SEO freelancing, the tips and advice will apply to all industries. so there will be something to take away for all. Steve has been freelancing in the SEO industry since 2013, and has been asking other SEO freelancers for their pearls of wisdom, to make it as relevant and useful as possible.

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[Note: This is a partial preview. To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit. Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability. LEARNING OBJECTIVES 1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments. 2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts. 3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations. CONTENTS 1. Introduction and Key Concepts of Sustainability 2. Principles and Practices of Sustainability 3. Measures and Reporting in Sustainability 4. Sustainability Implementation & Best Practices To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations

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