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Elements of E-commerce: How Digital Storytelling Drives Revenue and Results

Elements of E-commerce: How Digital Storytelling Drives Revenue and Results

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Review of best practices for using snackable, shareable, sharp content to attract and convert customers online. While focused on the hotel industry, most of the lessons both draw from, and apply across, various e-commerce leaders.

Review of best practices for using snackable, shareable, sharp content to attract and convert customers online. While focused on the hotel industry, most of the lessons both draw from, and apply across, various e-commerce leaders.

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Elements of E-commerce: How Digital Storytelling Drives Revenue and Results

  1. 1. Elements of E-commerce How Digital Storytelling Drives Revenue and Results
  2. 2. Content 2 2 1 1 3 4 3 Customer Conversion
  3. 3. Dream Discover Research Book Anticipate Stay Remember
  4. 4. X
  5. 5. 300 Million Photos Uploaded Daily 6
  6. 6. © 2013 - Tim Peter & Associates
  7. 7. More People Own Mobile Phones Than Own Toothbrushes
  8. 8. 2013: 45% of Searches on Mobile Source: Google
  9. 9. Have We Reached “Peak Search”? Source: Google
  10. 10. What is a “Search Engine” in 2014?
  11. 11. • • • • Content-rich Context-rich Keyword-rich Customerfocused
  12. 12. Snackable Shareable Sharp
  13. 13. • Focus – Customer – Content – Conversion • Content Rules – Snackable – Shareable – Sharp
  14. 14. Thank You Web: timpeter.com Phone: 201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter

Editor's Notes

  • Role of search
    Search engines know:
    Who you are?
    Where you are
    When you're interested
    What you want
    Why you care
    Will reward
    Content rich
    Context rich
    Keyword rich
    K-Link rich (c'mon, had to do it)
    In a word, customer-focused.
    In other words, friction-free
  • Fewer social media channels: Facebook, Flickr (visual), Twitter, and YouTube

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