Ge.ng (and Keeping) a Job in Media and Design • Current Landscape: – Intense compe55on for jobs in NY – Corporate media jobs are not as plen5ful – Freelance jobs more available – Tradi5onal media is shi?ing to digital – Employees must evolve with the industry
Set Clear Goals • What would you like to do? • What do you enjoy the most? • Never too early to think about your career. • Start your own business… – I started doing web design at Hofstra when I was 17. – This led to more web work.
Get an Internship • Great prac5cal experience. • Nice resume builder. • Interns o?en get hired a?er gradua5on. • Lets you get a feel for the workplace and culture. – I had three internships in diﬀerent industries. – Decide what you like to do.
Network! • “Who you know” does maRer in this industry. • Go to university func5ons or join an interest group. • Meet people, hand out business cards. • Talk to everyone about what you would like to do. • Start a club or group. • LinkedIn/Facebook.
Know How to Market Yourself • Put together a porWolio or reel of your class work. • If you don’t have any work to show, do a quick personal project on something you love. • Passion projects can o?en get you no5ced. • Have your own website or digital presence. • Take advantage of social media.
Be VersaEle • Be able to wear many hats. • Employers today are looking for a lot of value for their dollar. • Your team will probably be small, and you’ll all have mul5ple roles. • If you’re freelance, a deep skill set lets you handle diverse projects.
Get Out of Your Comfort Zone • If you’re asked to do something outside of your skill set – do it! • Look it up, make mistakes, but do it. • Learn, grow your skill set and make an impression on your employer. • Force your brain to wake up. • Don’t stagnate.
Be Passionate About What You Do • If you’re into your work, show it! • It will rub oﬀ on others, and your boss will no5ce. • Sour apples get pushed out (I’ve seen it happen). • Happy = Produc5ve. • Produc5ve = Employed.
Follow Your Dreams • That’s how I ended up at Sesame Street and DC Comics. • Be persistent. • Some5mes luck plays a factor. • Parlay your interest/hobby into a career. • Kermit did it, so can you.
What Am I Looking for as an Employer? • Be eﬃcient and take direc5on. • Have personality, infuse life into your work. • Work independently when required. • Make sugges5ons and improve on ideas. • Well-‐put together appearance and hygiene. – Dress according to the workplace. • Have relevant experience. • Have digital experience. • Know when to step away.
Be able to translate business needs into creaEve direcEon. • If you can develop this skill, it will serve you well. • Being able to understand what your boss is saying and then create something that sa5sﬁes that need is crucial. • People like choice, and the best version usually wins out. • Fine line between art and commerce. • GOOD LUCK! www.lenforgione.com or firstname.lastname@example.org