3. Joli Goldstein Digital Design
Research
“A true food allergy can be life-threatening”
-Children are not the only victims
https://www.nydailynews.com/news/national/ny-news-adults-food-allergy-believe-20190104-story.html
https://www.earth.com/news/adults-food-allergy/
4. Joli Goldstein Digital Design
Research
One in 10 adults have food allergies
-Many believe they are, but are not
https://www.nydailynews.com/news/national/ny-news-adults-food-allergy-believe-20190104-story.html https://www.healthline.com/health/skin-disorders/eczema-diet
5. Joli Goldstein Digital Design
Research
Shellfish is the most prevalent allergen
-Followed by milk and nuts
https://www.nydailynews.com/news/national/ny-news-adults-food-allergy-believe-20190104-story.html
https://www.allergicliving.com/2016/01/19/when-
allergy-strikes-an-adult/
6. Joli Goldstein Digital Design
Diigo URL
https://www.diigo.com/outliner/gkr2hp/Food-Allergies-in-Adults?key=1yb1f0c2gq
91. Joli Goldstein Digital Design
Words to Create Organizational Name
Aimmune
Epi Pen
Medline Plus
Prevalent
Safety
Precaution
92. Joli Goldstein Digital Design
Created Organizational Name
Medline Plus + Safety=
SafeMed
Suggests the two main aspects of the
research, the medical industry and the
safety/health of adults.
98. Joli Goldstein Digital Design
Logo With Color
I chose a blue gradient color based on a lot of
images and logos within the medical field in
similar colors
99. Joli Goldstein Digital Design
Logo With Typography
I chose this font because it is not too
bold, and makes a nice contrast with
the thickness of the curves