A week ago I attended Manifesto design event at SF, wanted to share some of my notes+images from it.

2. Patricia Roller and Dr. Hartmut Esslinger
of Frog Design

3. Frog is a global design and innovation firm founded in 1969 by industrial designer Hartmut Esslinger. In
1984, frog's design language for Apple, first embodied by the Apple IIc system, launched with great
fanfare and commercial success. The design was recognized by Time Magazine as the “Design of the
Year” and inducted into the permanent collection at the Whitney Museum of Art.
Key Points:
๏ “For nothing comes nothing. You have to invest!”
๏ Build from the heart
๏ Become the best in the world & believe in yourself
๏ No wonder products fail. No one wants to go through all the details to do it right

6. Picture from Frog Design

7. Anna Blaylock of Netflix

8. Key Points:
๏ Simply the experience - less choices
๏ The user doesn't always know what he wants
๏ A/B test, over and over
๏ Scrub off your assumptions and let the light in
๏ Keep testing and keep learning

11. Picture from Lily N Twitter

12. Golden Krishna of Zappos

13. Key Points:
๏ “Good experience design isn't good screens,
it's good experiences”
๏ “The best interface is no interface”

15. Kenneth Berger previously Slack.

16. First PM at Slack
Key Points:
๏ It’s about building product that people loving
๏ Go extra mile
๏ Talk to your customers and you'll grow like Slack
๏ Turn the data into action

21. Karl Sluis of Pandora/Next Big Sound

22. Next Big Sound provides a dashboard, charts, and reports to
monitor popularity, activity, and metrics for musicians across social
media, sales and events.
Key Points:
๏ Using data to chart the path of 'breaking thru’ artist
๏ Fetty Wap is really big in Florida

28. Various Quotes

29. “A/B test is a great way to settle an argument.”

30. “Metrics ought to be a reflection of the strategy
that you've chosen”

31. Picture from 6of15 Instagram