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Designing for discovery Martina Schell   @polaroidgrrl
70% of people know what    they want to do
The problemFamiliarFrustratingPrescribed
Eureka!+     +
Eureka!+     +
choice without hierarchy
best price
Conceptother        Where              When                             Lots of results        Intense       Unhappy users...
Proof of Concept
Proof of Concept
back to thedrawing board
Rapid prototypingSearch        Search   SearchSearch        Search   Search
Rapid prototyping
Validating
challenges
Search technology
Realtime results
Attracting people
Screen size
The board
Race to market
bringing it together
But do they like it?
second round
January 2011
Whatchamacallit Answers to @polaroidgrrl
Questions     travelmatch.co.ukMartina Schell   @polaroidgrrl
Designing for discovery
Designing for discovery
Designing for discovery
Designing for discovery
Designing for discovery
Designing for discovery
Designing for discovery
Designing for discovery
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Designing for discovery

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Designing for discovery

  1. 1. Designing for discovery Martina Schell @polaroidgrrl
  2. 2. 70% of people know what they want to do
  3. 3. The problemFamiliarFrustratingPrescribed
  4. 4. Eureka!+ +
  5. 5. Eureka!+ +
  6. 6. choice without hierarchy
  7. 7. best price
  8. 8. Conceptother Where When Lots of results Intense Unhappy usersites Budget Same location User effort Same old holiday Beach holidaytravel Babysitter Few results Minimal Inspired usermatch > 4 hours flight Different locations User effort New + Exciting trips Golf
  9. 9. Proof of Concept
  10. 10. Proof of Concept
  11. 11. back to thedrawing board
  12. 12. Rapid prototypingSearch Search SearchSearch Search Search
  13. 13. Rapid prototyping
  14. 14. Validating
  15. 15. challenges
  16. 16. Search technology
  17. 17. Realtime results
  18. 18. Attracting people
  19. 19. Screen size
  20. 20. The board
  21. 21. Race to market
  22. 22. bringing it together
  23. 23. But do they like it?
  24. 24. second round
  25. 25. January 2011
  26. 26. Whatchamacallit Answers to @polaroidgrrl
  27. 27. Questions travelmatch.co.ukMartina Schell @polaroidgrrl

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