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How Brain Science Turns Browsers into Buyers: SXSW 2012

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Slides from Roger Dooley's panel, How Brain Science Turns Browsers into Buyers at SXSW 2012. The first part is an introduction to the panel's topic and the importance of marketing to the non-conscious part of the consumer's brain.

Two individual strategies are covered. First, "putting your customer in the ad" looks at ways to personalize marketing using either data supplied by the individual or from social media profiles. Second, the ability of male buying behavior to be influenced by images of an attractive woman is illustrated.

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How Brain Science Turns Browsers into Buyers: SXSW 2012

  1. How Brain Science Turns Browsers into Buyers #BrainBuy #sxsw SXSW Interactive - Austin March 11, 2012 Brian Clark Roger Dooley Derek Halpern Dr. A.K. Pradeep
  2. #BrainBuyDr. A. K. Pradeep@akpradeep Brian Clark @copybloggerDerek Halpern@derekhalpern Roger Dooley @rogerdooley
  3. MostMarketing Fails. @rogerdooley #BrainBuy #sxsw
  4. “Half my advertising is wasted… “…if only I knew which half!” @rogerdooley #BrainBuy #sxsw
  5. Wanamaker guessed TOO LOW! @rogerdooley#BrainBuy #sxsw
  6. 95%of New Products @rogerdooley #BrainBuy #sxsw
  7. 95%of New Products @rogerdooley #BrainBuy #sxsw (Acupoll)
  8. 98% of Direct Mail @rogerdooley#BrainBuy #sxsw
  9. 98% of Direct Mail @rogerdooley (DMA)#BrainBuy #sxsw
  10. 98%of Emails @rogerdooley #convcon
  11. 98% of Emails @rogerdooley(DMA) #BrainBuy #sxsw
  12. 20%of Ad Campaigns @rogerdooley #convcon
  13. 20%of Ad Campaigns @rogerdooley #BrainBuy #sxsw
  14. 20%of Ad Campaigns @rogerdooley #convcon
  15. 20%of Ad Campaigns @rogerdooley #convcon
  16. MostMarketing Fails. @rogerdooley #BrainBuy #sxsw
  17. Iceberg: 88% HiddenMind: 95% Subconscious(Lakoff & Johnson) @rogerdooley #BrainBuy
  18. Neuromarketing @rogerdooley#BrainBuy #sxsw
  19. Neuroscience Behavioral •EEG Science •fMRI •Behavior Studies •MEG •Eye Tracking •Biometrics •Facial Coding @rogerdooley #BrainBuy #sxsw
  20. Neuroscience Behavioral •EEG Science •fMRI •Behavior Studies •MEG •Eye Tracking •Biometrics •Facial Coding @rogerdooley #BrainBuy #sxsw
  21. How Brain Science Turns Browsers into Buyers SXSW Interactive - Austin March 11, 2012Roger DooleyNeuroscienceMarketing.com RogerDooley.com rogerd@dooleydirect.com @rogerdooley
  22. How do we make Brian Clark like Coca Cola? @rogerdooley#BrainBuy #sxsw
  23. @rogerdooley#BrainBuy #sxsw
  24. @rogerdooley#BrainBuy #sxsw
  25. @rogerdooley#BrainBuy #sxsw
  26. The Doppelganger Effect Brand Preference @rogerdooley #BrainBuy #sxsw
  27. Personalized Video
  28. Derek! @rogerdooley #BrainBuy #sxsw
  29. Playboy: Viral Bunnies at Homehttp://youtu.be/isjPpbmnaYo @rogerdooley #BrainBuy #sxsw
  30. thedexterhitlist.com @rogerdooley #BrainBuy #sxsw
  31. Higher Ed Ads Adler School of Professional Psychology @rogerdooley http://www.leadsocialchange.net/#BrainBuy #sxsw (Courtesy: Hobsons)
  32. SocialPersonalization @rogerdooley #BrainBuy #sxsw
  33. @rogerdooley#BrainBuy #sxsw
  34. St. Bonaventure University @rogerdooley http://www.becomingextraordinary.net/#BrainBuy #sxsw (Courtesy: Hobsons)
  35. St. Bonaventure Universityhttp://www.becomingextraordinary.net/ (Courtesy: Hobsons)
  36. takethislollipop.com
  37. Untapped opportunity: Put your customer in the ad. @rogerdooley#BrainBuy #sxsw
  38. Selling toGuys? @rogerdooley #BrainBuy #sxsw
  39. Impatient Short Term Emphasis-Margo Wilson and Martin Daly @rogerdooley #BrainBuy #sxsw
  40. Attractive Photo = -4% Interest RateMarianne Bertrand et al, 2005 @rogerdooley #BrainBuy #sxsw
  41. Test Source: IonInteractive
  42. Source: IonInteractive
  43. @rogerdooley#BrainBuy #sxsw
  44. Convert more guys with “mating triggers.”# 31 @rogerdooley #BrainBuy #sxsw
  45. How Brain Science Turns Browsers into Buyers SXSW Interactive - Austin March 11, 2012 Roger Dooley Dooley Direct, LLC NeuroscienceMarketing.com RogerDooley.com rogerd@dooleydirect.com @rogerdooley
  46. How Brain Science Turns Browsers into Buyers #BrainBuy #sxsw SXSW Interactive - Austin March 11, 2012 Brian Clark Roger Dooley Derek Halpern Dr. A.K. Pradeep

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