Interaction13 Conference: Lean Startup in Design Consulting - Lessons Learned
Given at Interaction 13, 28 Jan 2013 with Johanna Kollmann.
As fast, user-centered development gains acceptance, many startups have successfully adopted a Lean Startup philosophy. But, why is it that many agencies and their clients still struggle to apply this methodology to larger-scale projects? What can – and should – consulting firms learn and embrace from startups? In this presentation, Martina Schell from Method and Johanna Kollman from Sidekick Studios will discuss the evolution of a product development philosophy for clients and agencies. Drawing from their experience leading UX and product design at startups, in-house, and now at consultancies, they will explore how they have applied Lean Startup methodologies in a consulting context. Are interaction designer and product people who apply Lean Startup the next big thing in consulting, or is it just another buzzword? Expect war stories and hear personal anecdotes about what has or hasn't worked, and judge for yourself.
Photo by Betsy Weber: h3p://www.ﬂickr.com/photos/betsyweber/6719464859/Eric Ries @ericries
Photo by Jason Rodman: h3p://www.ﬂickr.com/photos/jrodmanjr/2775877760/“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.”~ @ericries
Photo by A.N.M: h3p://www.ﬂickr.com/photos/6af6af/5568691571/
Get out of the building!Photo by h3p://steveblank.ﬁ/press.htmlSteve Blank @sgblank
“Three central principles to Lean Startup are Photo by Salim Virani: h3p://www.ﬂickr.com/photos/saintsal/6038112680/in/photostream~ Salim Virani @saintsalhttp://www.saintsal.com/2012/12/the-‐history-‐of-‐leanstartup-‐and-‐how-‐to-‐make-‐sense-‐of-‐it-‐all/-‐ the importance of measuring the big picture. “-‐ the culture of continuous improvement and-‐ the goal of minimising waste,
Thinking about things as business changes everything.
My role as a consultant is tohelp the client learn.
Certainty is a closing of the mind. ~ Milton GlaserIImage credit: miltonglaser.com
Resources:Eric Ries: The Lean StartupAsh Maurya: Running Lean: Iterate from Plan A to a Plan That WorksSteve Blank: The Four Steps to the EpiphanyBrant Cooper & Patrick Vlaskovits: The Entrepreneur’s Guide to Customer DevelopmentSalim Virani: www.saintsal.comJanice Fraser: http://www.slideshare.net/clevergirlLane Halley: http://www.slideshare.net/lanehalleyGiﬀ Constable: http://giﬀconstable.com/Jeﬀ Gothelf: http://www.jeﬀgothelf.com/blog/...and many others!