SlideShare a Scribd company logo
1 of 31
This Photo by Unknown Author is licensed under CC BY-SA
REPORTERS:
JEA MAE L. TABIRARA
FRETCHIE ANN M. CAGADAS
JENESA MARIE ANGELIO
This Photo by Unknown Author is licensed under CC BY-SA
MEDIA
WHAT IS
MEDIA
Media is the term we use to
refer to different types of media that
provide us with important information
and knowledge. Media has always
been part of our society, even when
people used paintings and writings to
share information. As time passed,
people came up with different modes
to provide news to the public. Based
on the type of medium, their role may
be different, but they all exist to
communicate to the audience and
affect their perceptions. Today, we
don't have to travel oceans or wait for
a pigeon to get the latest news.
DIFFERENT TYPES OF
MEDIA
PRINT MEDIA
This type of news media used to be the only way of
delivering information to the public. For the generations
of the 80s and 90s, print media was the only media of
entertain. People relied on newspapers and magazines
to learn everything, from recipes and entertainment news
to important information about the country or the world.
Print media includes:
News Papers
Magazines
Books
Banners
This Photo by Unknown Author is licensed under CC BY-SA-NC
Billboards
Brochure
This Photo by Unknown Author is licensed under CC BY-SA
Flyers
This Photo by Unknown Author is licensed under CC BY
BROADCAST MEDIA
Broadcast media describes the
traditional forms of media that include
television and radio. Technically, the term
'broadcast media can include the internet
as well and even such things as Bluetooth
marketing and other forms of location-
based transmissions.
This means to communicate or
transmit a signal, a message, or content,
such as audio or video programming, to
numerous recipients simultaneously over a
communication network To make knows
over a wide area.
This Photo by Unknown Author is licensed under CC BY-NC
FILM/CINEMA
The Term 'Film is commonly applied
to movies of an artistic or educational
nature and is not expected to have broad,
commercial appeal. According to Wikipedia,
a film is created by photographing actual
scenes with a motion picture camera; by
photographing drawings or miniature
models using traditional animation
techniques; by means of computer
animation; or by a combination of some or
all of these techniques and other visual
effects. It is a series of images, which when
displayed on screen, create an illusion of
moving images by the phi phenomenon.
This Photo by Unknown Author is licensed under CC BY-SA-NC
VIDEO GAMES/
DIGITAL GAMES
Any of various interactive
games played using a
specialized electronic gaming
device or a computer or mobile
device and television or other
display screen, along with a
means to control graphic
images.
This Photo by Unknown Author is licensed under CC BY-NC
NEW MEDIA
Defines "new media" as "forms
of communicating in the digital world,
which includes publishing... most
significantly, over the Internet. It
implies that the user obtains the
material via desktop and laptop
computers, smartphones and tablets.
Every company in the developed
world is involved with new media."
PC Magazine.
This Photo by Unknown Author is licensed under CC BY-NC
MEDIA
CONVERGENCE
Media convergence is a term
that can refer to either: 1) the
merging of previously distinct media
technologies and media forms due to
digitization and computer networking;
or 2) an economic strategy in which
the media properties owned by
communications companies employ
digitization and computer networking
to work together.
MASS MEDIA
Refers to the various
ways, especially television,
radio, newspapers and
magazines, by which
information and news are
given to large number of
people.
MASS MEDIA
Refers to the various
ways, especially television,
radio, newspapers and
magazines, by which
information and news are
given to large number of
people.
MEDIA EFFECTS
Are intended or
unintended consequences of
what the mass media does.
MEDIA
EFFECTS
Third- party
Theory
MEDIA
EFFECTS
Reciprocal
Effects
MEDIA
EFFECTS
Boomerang
Effect
MEDIA
EFFECTS
Cultivation
Theory
MEDIA
EFFECTS
Agenda- setting
Theory
PROPAGANDA
Ideas or statements that is
often false or exaggerated.
Propaganda is the dissemination of
information—facts, arguments,
rumours, half-truths, or lies—to
influence public opinion.
Deliberateness and a relatively
heavy emphasis on manipulation
distinguish propaganda from
casual conversation or the free and
easy exchange of ideas.
PROPAGANDA
Ideas or statements that is
often false or exaggerated.
Propaganda is the dissemination of
information—facts, arguments,
rumours, half-truths, or lies—to
influence public opinion.
Deliberateness and a relatively
heavy emphasis on manipulation
distinguish propaganda from
casual conversation or the free and
easy exchange of ideas.
THANK YOU
FOR
LISTENING!

More Related Content

Similar to MEDIA AND INFORMATION LITERACY REPORT_071411.pptx

Similar to MEDIA AND INFORMATION LITERACY REPORT_071411.pptx (20)

SREEDHARAN NV CONTENT DEVELOPMENT unit 1
 SREEDHARAN NV CONTENT DEVELOPMENT unit 1 SREEDHARAN NV CONTENT DEVELOPMENT unit 1
SREEDHARAN NV CONTENT DEVELOPMENT unit 1
 
Digital media presentation
Digital media presentationDigital media presentation
Digital media presentation
 
The New Media Thinking
The New Media ThinkingThe New Media Thinking
The New Media Thinking
 
Media Convergence.pptx
Media Convergence.pptxMedia Convergence.pptx
Media Convergence.pptx
 
Media Convergence.pptx
Media Convergence.pptxMedia Convergence.pptx
Media Convergence.pptx
 
Types of Media
Types of MediaTypes of Media
Types of Media
 
3.1 - Trends & New Media.pptx
3.1 - Trends & New Media.pptx3.1 - Trends & New Media.pptx
3.1 - Trends & New Media.pptx
 
Digital media literacy final project slides
Digital media literacy final project slidesDigital media literacy final project slides
Digital media literacy final project slides
 
Media Studies General Topics
Media Studies General TopicsMedia Studies General Topics
Media Studies General Topics
 
How modern technologies have changed society
How modern technologies have changed societyHow modern technologies have changed society
How modern technologies have changed society
 
Intro to new and digital media 2017
Intro to new and digital media 2017Intro to new and digital media 2017
Intro to new and digital media 2017
 
Ownership Patterns.pptx
Ownership Patterns.pptxOwnership Patterns.pptx
Ownership Patterns.pptx
 
Institution And Audiences
Institution And  AudiencesInstitution And  Audiences
Institution And Audiences
 
Institution And Audiences
Institution And AudiencesInstitution And Audiences
Institution And Audiences
 
Media and Information Literacy
Media and Information LiteracyMedia and Information Literacy
Media and Information Literacy
 
MIL_Lesson 6_Evolution of Media.pptx
MIL_Lesson 6_Evolution of Media.pptxMIL_Lesson 6_Evolution of Media.pptx
MIL_Lesson 6_Evolution of Media.pptx
 
Mass_Media_Communication_in_the_Digital_Age[1].pdf
Mass_Media_Communication_in_the_Digital_Age[1].pdfMass_Media_Communication_in_the_Digital_Age[1].pdf
Mass_Media_Communication_in_the_Digital_Age[1].pdf
 
Electronic media by Gaganbihari pal
Electronic media by Gaganbihari palElectronic media by Gaganbihari pal
Electronic media by Gaganbihari pal
 
TYPES OF MEDIA. Print,Broadcast,New pptx
TYPES OF MEDIA. Print,Broadcast,New pptxTYPES OF MEDIA. Print,Broadcast,New pptx
TYPES OF MEDIA. Print,Broadcast,New pptx
 
PPT - MIL LESSON 4.pptx
PPT - MIL LESSON 4.pptxPPT - MIL LESSON 4.pptx
PPT - MIL LESSON 4.pptx
 

Recently uploaded

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Recently uploaded (20)

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
JavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuideJavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate Guide
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Modernizing Legacy Systems Using Ballerina
Modernizing Legacy Systems Using BallerinaModernizing Legacy Systems Using Ballerina
Modernizing Legacy Systems Using Ballerina
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Less Is More: Utilizing Ballerina to Architect a Cloud Data Platform
Less Is More: Utilizing Ballerina to Architect a Cloud Data PlatformLess Is More: Utilizing Ballerina to Architect a Cloud Data Platform
Less Is More: Utilizing Ballerina to Architect a Cloud Data Platform
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps Productivity
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptx
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
 
Simplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxSimplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptx
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 

MEDIA AND INFORMATION LITERACY REPORT_071411.pptx

  • 1. This Photo by Unknown Author is licensed under CC BY-SA REPORTERS: JEA MAE L. TABIRARA FRETCHIE ANN M. CAGADAS JENESA MARIE ANGELIO
  • 2. This Photo by Unknown Author is licensed under CC BY-SA
  • 4. MEDIA Media is the term we use to refer to different types of media that provide us with important information and knowledge. Media has always been part of our society, even when people used paintings and writings to share information. As time passed, people came up with different modes to provide news to the public. Based on the type of medium, their role may be different, but they all exist to communicate to the audience and affect their perceptions. Today, we don't have to travel oceans or wait for a pigeon to get the latest news.
  • 6. PRINT MEDIA This type of news media used to be the only way of delivering information to the public. For the generations of the 80s and 90s, print media was the only media of entertain. People relied on newspapers and magazines to learn everything, from recipes and entertainment news to important information about the country or the world. Print media includes:
  • 10. Banners This Photo by Unknown Author is licensed under CC BY-SA-NC
  • 12. Brochure This Photo by Unknown Author is licensed under CC BY-SA
  • 13. Flyers This Photo by Unknown Author is licensed under CC BY
  • 14. BROADCAST MEDIA Broadcast media describes the traditional forms of media that include television and radio. Technically, the term 'broadcast media can include the internet as well and even such things as Bluetooth marketing and other forms of location- based transmissions. This means to communicate or transmit a signal, a message, or content, such as audio or video programming, to numerous recipients simultaneously over a communication network To make knows over a wide area. This Photo by Unknown Author is licensed under CC BY-NC
  • 15. FILM/CINEMA The Term 'Film is commonly applied to movies of an artistic or educational nature and is not expected to have broad, commercial appeal. According to Wikipedia, a film is created by photographing actual scenes with a motion picture camera; by photographing drawings or miniature models using traditional animation techniques; by means of computer animation; or by a combination of some or all of these techniques and other visual effects. It is a series of images, which when displayed on screen, create an illusion of moving images by the phi phenomenon. This Photo by Unknown Author is licensed under CC BY-SA-NC
  • 16. VIDEO GAMES/ DIGITAL GAMES Any of various interactive games played using a specialized electronic gaming device or a computer or mobile device and television or other display screen, along with a means to control graphic images. This Photo by Unknown Author is licensed under CC BY-NC
  • 17. NEW MEDIA Defines "new media" as "forms of communicating in the digital world, which includes publishing... most significantly, over the Internet. It implies that the user obtains the material via desktop and laptop computers, smartphones and tablets. Every company in the developed world is involved with new media." PC Magazine. This Photo by Unknown Author is licensed under CC BY-NC
  • 18. MEDIA CONVERGENCE Media convergence is a term that can refer to either: 1) the merging of previously distinct media technologies and media forms due to digitization and computer networking; or 2) an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together.
  • 19.
  • 20. MASS MEDIA Refers to the various ways, especially television, radio, newspapers and magazines, by which information and news are given to large number of people.
  • 21. MASS MEDIA Refers to the various ways, especially television, radio, newspapers and magazines, by which information and news are given to large number of people. MEDIA EFFECTS Are intended or unintended consequences of what the mass media does.
  • 27.
  • 28. PROPAGANDA Ideas or statements that is often false or exaggerated. Propaganda is the dissemination of information—facts, arguments, rumours, half-truths, or lies—to influence public opinion. Deliberateness and a relatively heavy emphasis on manipulation distinguish propaganda from casual conversation or the free and easy exchange of ideas.
  • 29. PROPAGANDA Ideas or statements that is often false or exaggerated. Propaganda is the dissemination of information—facts, arguments, rumours, half-truths, or lies—to influence public opinion. Deliberateness and a relatively heavy emphasis on manipulation distinguish propaganda from casual conversation or the free and easy exchange of ideas.
  • 30.