eHarmony was founded in 2000 with a mission to help people find lasting relationships. It has grown significantly, now owning 14% of the $2.4 billion online dating market. eHarmony differentiates itself through a patented matching algorithm and extensive profiling process. It has had over 2 million marriages and a low divorce rate of 3.86%. While competitors offer more casual dating, eHarmony focuses exclusively on serious relationships through a thorough signup process and emphasis on quality matches.