- Match.com is an online dating website founded in 1995 that uses a premium subscription model. It targets both men and women ages 18-60+ but has more male users. - The value proposition includes three types of premium subscriptions and an intelligent algorithm to match users. Channels include the website, TV, YouTube, and social media. Revenue comes from advertising, acquisitions of other dating sites, and premium subscriptions.

1. Marin Cramer, Elena Fevre, Lea Chelli, Léna Gaffuri, Clara Garnier,
Camille Dezamis, Catherine Désenfant

2. SUMMARY
- Presentation of the brand
- Customer segments
- Value Proposition
- Channels
- Customer Relationships
- Revenue Streams
- Key Resources
- Key Activities
- Key Partnerships
- Cost Structure

3. online-dating website
Gary Kremen founder and CEO
created in 1995
premium model

4. CUSTOMER SEGMENTS
Both gender are represented but
men > women
Creating value for men from 18 to 60+
Women are products

5. VALUE PROPOSITIONS
- VP = 3 types of premium
accounts
- VP= high R&D--> intelligent
algorithm
Positive Negative
- Too many adverts, hard to
navigate, focus on people
- No mobile application
- Unable to search by name

6. CHANNELS
"It is ok to be you. Actually, it's fantastic that you are who you are. And
anyone who doesn't see that perhaps just isn't right for you."
• Website
• TV spot
• YouTube videos
• Twitter
• Making competition between customers

7. CUSTOMER RELATIONSHIPS
- Customers acquired thanks to the providing
of more precise selection criteria.
- Customer retention : quick and numerous
results

8. REVENUE STREAMS
• Use of adverts/ publicity to
produce revenue.
• Acquisitions/creation of
new, ‘trendier’ dating sites—
> OkCupid, Tinder
• Freemium—> Premium
advantages
—> $ 194 Million/year

9. KEY RESOURCES
• « women must enter, the men will follow »
• Women targeted thanks to the criteria : precise, high privacy,
appealing and easy to use website.
• The algorithme —> R&D constant
• Premium access —> with apps-global content
—> 5 Million unique visitors/month

10. KEY ACTIVITIES
- Provides an Online Dating service to their members
- Match affinity
- Single ls in America (since 2011)
- Match.com Activities & Events

11. KEY PARTNERSHIPS
→ Building a portal partnership network
→ Grow the registered member database

12. COST STRUCTURE
Costs of advertising
Costs of development and innovation of the website

13. BUSINESS MODEL CANVAS