The document discusses various topics relevant to the role of a CFO, including uncertainties around key metrics like staff numbers, turnover, and profit timing. It also addresses debates around the best strategies for growth, the importance of business culture, and how to value a business using common valuation formulas and accounting for both tangible and intangible assets. Finally, it examines the different roles within a business like manager, leader, and entrepreneur, as well as factors that influence a company's share price.

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Role of CFO

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• 14,000 staff or 17,000 staff?
• Turnover £650m or £1.2bn?
• Profit coming in year 1 or years 2,3,4,?
• Growth from acquisition and geographic expansion or
new product ?
• Best strategy no culture, no strategy great culture?
• Management team business plan v consultancy business
plan?
Invest in Business ……

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Mathematical Formula….
Valuation = Profit X Multiple

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Business Assets
Off Balance
Sheet Assets
P&L B/S

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Revenue Jumps

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Valuation multiple
Above the line
INDUSTRY BENCHMARK MULTIPLE
Below the line

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Roles within a Business
ManagerLeader
BusinessIndividual
Manager
Entrepreneur
Leader
Entrepreneur
Entrepreneur
Manager
Leader
Leader
Entrepreneur
Leader
ManagerLeader
Manager
Entrepreneur
Manager
ResourcesStrategyVision
Cycles -
Timing
BehaviourCulture
CapabilityCommunicationBrand
L
M
E
Entrepreneur
How?What?Why?
Community

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Share Price
1.
2.
3.
High end
Today Price
Low end
Re-rating exercises
Trading
Range

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