Topic: Mastering Local SEO Google’s Venice update has changed the way online businesses need to address their local strategy. This potentially effects every online business even if you only target market is global. Everyone should now incorporate a local SEO strategy simply to safeguard their online presence. Key takeaways: - On-page optimisation for Local SEO - Where you need to be listed - Google+ Local and why you need a profile - Local Citations – what are they and where can I get them? - Research – Where and how to find new link building opportunities

1. Andy Williams (@Koozai_Andy)
MASTERING LOCAL SEO
ON THE EDGE BRISTOL 2013

2. LOCAL SEO
IS CHANGING

6. LOCAL SEO

7. ON PAGE
OPTIMISATION

8. Title Tags & Meta
Name, Address,
Phone Number
Content
Blog
Rich Snippets
ON PAGE
OPTIMISATION

9. TITLE TAGS

10. META
DESCRIPTION

17. HOW TO USE
YOUR BLOG

19. WHAT ARE
RICH SNIPPETS?
“Structured markup is a way of annotating
information already on your website to help
Google and others understand information
more precisely.”
Source: Google

20. POSSIBLE
MARKUPS
Place
Restaurant
Product
Review
Aggregate Review
Event

21. TESTING TOOL
http://www.google.com/webmasters/tools/richsnippets

23. LOCAL SITES
AND PROFILES

24. SITES WITH
LOCAL INTENT

28. LOCAL SITES

29. SOCIAL MEDIA

31. FACEBOOK

32. TWITTER

33. LINKEDIN

39. ALSO
INCLUDE

44. LINK YOUR
WEBSITE

45. Google don’t rank a site in both
natural listings and local
in the same set of search results
if the same URL is used.

48. OTHER
PROFILES
Pinterest
FourSquare
YouTube
Flickr
Trip Advisor

49. REVIEWS

51. REVIEW DO’S

52. REVIEW DON’TS

53. Source: http://www.localvisibilitysystem.com

56. CITATIONS

57. WHAT ARE
CITATIONS?
“Citations are defined as "mentions"
of your business name and address
on other webpages, even if there is
no link to your website”.
Source: getlisted.org

59. Competition’s Domain: Plus an
element of their address
WHAT TO
SEARCH FOR
Your Domain: Use
‘–site:yourdomain’ to remove your
results
Competitors on Google+: See
where they are gaining reviews
Your targeted terms: Search for
broader terms even if more
generic

60. Search beyond the 2nd page of
Google.
There are loads of extra leads
down as far as 60th and beyond

61. WHAT ABOUT
MOBILE?

62. Source: Search Engine Land

63. Source: Search Engine Land

64. Android
Users
ARE ALWAYS LOGGED
INTO GOOGLE
CREATING A
PERSONALISED LOCAL
SEARCH
DID YOU
KNOW?

65. Google
Now
IS NOW AVAILABLE ON
IPHONES AND IPADS
DID YOU
KNOW?

66. One in three mobile searches
have local intent versus one in
five on a PC
Mobile just made Local SEO even
more important
Source: Mobile Marketing Watch

67. IN
SUMMARY

68. LOADS MORE FREE
TIPS AND ADVICE
FREE
Whitepaper
http://kooz.ai/local-whitepaper

69. THANK YOU FOR LISTENING
@Koozai_Andy
Andy.Williams@koozai.com
0845 485 1262
koozai.com

70. IMAGE CREDITS
3 - http://commons.wikimedia.org/wiki/File:1_venice_grand_canal_rialto_bridge_2012.jpg
5 - http://www.flickr.com/photos/thomasleuthard/5665717830/
16 - http://commons.wikimedia.org/wiki/File:Blog_(1).jpg
25 - http://www.flickr.com/photos/bonettodiego/385327413/
26 - http://en.m.wikipedia.org/wiki/File:Tick_green_modern.svg
30 - http://www.flickr.com/photos/kdonovan_gaddy/4314365065/
40 - http://www.flickr.com/photos/frankieroberto/3701261443/
46 -
http://commons.wikimedia.org/wiki/File:Telephone_booth_in_the_way_of_bicycle_tracks.jpg
50 - http://www.flickr.com/photos/httpoldmaisonblogspotcom/221227905/
54 - http://photos.jdhancock.com/photo/2012-04-13-070445-clay-target.html
55 - http://www.flickr.com/photos/mindaugasdanys/3766009204/
62 - http://www.flickr.com/photos/morville/4274339332/
63 - http://commons.wikimedia.org/wiki/File:EMHS_iPhone_App.png

71. REFERENCES
19 - http://maps.google.com/help/maps/richsnippetslocal/
53 - http://www.localvisibilitysystem.com/2012/06/01/cheat-codes-for-google-
local-customer-reviews/
57 – https://getlisted.org/static/resources/why-citations-are-important.html
62 – http://searchengineland.com/study-43-percent-of-total-google-search-
queries-have-local-intent-135428
66 – http://www.mobilemarketingwatch.com/google-says-local-intent-is-behind-
one-third-of-mobile-searches-5800/

72. THANK YOU FOR LISTENING
@Koozai_Andy
Andy.Williams@koozai.com
0845 485 1262
koozai.com