It’s one thing to buy into the current belief that data and analytics can transform business. It’s another thing to live it. In an IBM Center for Applied Insights global study of more than 1,000 enterprises, one particular segment – Generation D (for data) – stands out from peers. These enterprises not only employ more advanced data sources and more sophisticated analytics; they’re also adopting a more systematic, enterprise-wide approach to cloud computing, mobile and social engagement, and data and analytics. Interestingly, this GenD behavior pattern also correlates with stronger business performance across a range of key metrics.