The document contains metrics for lead generation activities in 2009, including new leads by channel, opportunities in the sales pipeline, number of contacts in the database, cost per lead, and conversion rates. Key metrics show an increase in new leads from webcast registrations and free trials over the year, with opportunities in the sales pipeline peaking in October at $785,965. The number of contacts in the database grew but fell short of goals, while cost per lead and landing page conversion rates fluctuated over the four quarters. Email campaign click-through rates ranged from 2.0% to 7.3%.

1. New Leads by Channel Opportunities in Pipeline ($)
800
$1,000,000
700 $895,694
$900,000
Tradeshows $785,965
600 $800,000
$785,960
Channel Partners $700,000
500
$600,000 $604,860
Free Trial on Website $506,348 $495,064 $495,064
400
$500,000
300 Whitepaper $400,000 $395,006
$395,064
Downloads $300,000 $384,950
200 $234,950 $294,054
Contact Center $200,000
Appointments
100 $100,000
Webcast Registrations
$0
0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
# Contacts in Database Cost Per Lead ($)
2009 Actual 2009 Goal
25000
$600
21425
20528
19631
20000 18734 $500
17837
16940 $489 $485 $483
16043
13827 $400 $432
15000 13203 13411 13619
12995
$375 $384
$300 $328 $345 $343
$318 $323
10000 $289
$200
5000
$100
0
$0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Landing Page Conversion Rate Email Campaign Click Through Rates
3.2%
4.0% Winback Program 7.3%
3.5% 3.3%
5.3%
3.4%
Newsletter
3.0%
2.7% 2.4% 3.6%
2.5% 2.3% Campaign 4 2.0%
1.9% 2.5% 2.4%
2.0% 2.5%
2.1% Campaign 3
1.5%
1.7% Campaign 2 3.6%
1.0%
0.5%
Campaign 1 3.1%
0.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2. Lead Generation Metrics Dashboard
Lead Generation Metrics Q1 Q2 Q3 Q4
New Leads by Channel Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Webcast Registrations 34 45 49 55 48 89 34 139 219 174 175 184
Contact Center Appointments 56 58 54 39 54 67 48 43 34 78 48 45
Whitepaper Downloads 31 34 37 40 43 46 49 52 55 58 61 64
Free Trial on Website 234 245 256 267 278 289 300 311 322 333 344 355
Channel Partners 23 43 47 50 53 56 59 62 65 68 71 74
Tradeshows 24 142 0 28 58 21 0 4 35 21 17 8
Opportunities in Pipeline ($) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2009 Actual $234,950 $395,064 $506,348 $495,064 $294,054 $495,064 $384,950 $395,006 $604,860 $785,965 $895,694 $785,960
Contacts in Database Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2009 Actual 12995 13203 13411 13619 13827 16043 16940 17837 18734 19631 20528 21425
2009 Goal 13000 13500 14000 14500 15000 15500 16000 16500 17000 17500 18000 17500
Cost Per Lead ($) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2009 Actual $318 $375 $432 $489 $485 $323 $289 $483 $384 $328 $345 $343
Landing Page Conversion % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2009 Actual 1.7% 1.9% 2.1% 2.3% 2.5% 2.7% 2.4% 2.4% 3.2% 3.6% 3.4% 3.3%
Email Marketing Campaigns Click Through Rate

3. Campaign 1 3.1%
Campaign 2 3.6%
Campaign 3 2.5%
Campaign 4 2.0%
Newsletter 5.3%
Winback Program 7.3%