Mobile usage is growing rapidly, with over half of UK consumers owning smartphones. People are using their phones everywhere and checking them frequently. The top 10 mobile trends are: 1) Local search is popular, with many searches leading to quick action; 2) M-commerce is rising, with many researching and buying products on their phones; 3) Multitasking is common, with many using their phones while watching TV; 4) Video consumption is increasing on mobile apps; 5) Time spent on social apps is growing far more than on mobile web; 6) Instagram has become a major platform for sharing photos; 7) Mobile gaming is very popular, accounting for a high percentage of app usage; 8) NFC will facilitate many
After summer holidays in Madrid, we have selected last month some of the best creative campaigns for inspiration in the web, some of the best usage of the modern technology in the real life, trendy implementation of social networks in the marketing mix and inspirational project to raise the brain activity.
All in a 4/19 document.
Facebook Nation: Total Information AwarenessNewton Lee
Facebook’s psychological experiments and Edward Snowden’s NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world.
President Barack Obama, in his 2011 State of the Union Address, called America “the nation of Edison and the Wright brothers” and “of Google and Facebook.” U.S. Chief Information Officer Steven VanRoekel opines that America has become a “Facebook nation” that demands increased transparency and interactivity from the federal government.
Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness – a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA’s secret PRISM program has reinvigorated WikiLeaks founder Julian Assange’s accusation that “Facebook is the most appalling spying machine that has ever been invented.” Facebook CEO Mark Zuckerberg once said, “We exist at the intersection of technology and social issues.” This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness.
This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.
Building great things to reach the sky
Changing the world, you dreamed to fly
You have it, I have it, we all have it
But very few have the courage to try...
After summer holidays in Madrid, we have selected last month some of the best creative campaigns for inspiration in the web, some of the best usage of the modern technology in the real life, trendy implementation of social networks in the marketing mix and inspirational project to raise the brain activity.
All in a 4/19 document.
Facebook Nation: Total Information AwarenessNewton Lee
Facebook’s psychological experiments and Edward Snowden’s NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world.
President Barack Obama, in his 2011 State of the Union Address, called America “the nation of Edison and the Wright brothers” and “of Google and Facebook.” U.S. Chief Information Officer Steven VanRoekel opines that America has become a “Facebook nation” that demands increased transparency and interactivity from the federal government.
Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness – a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA’s secret PRISM program has reinvigorated WikiLeaks founder Julian Assange’s accusation that “Facebook is the most appalling spying machine that has ever been invented.” Facebook CEO Mark Zuckerberg once said, “We exist at the intersection of technology and social issues.” This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness.
This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.
Building great things to reach the sky
Changing the world, you dreamed to fly
You have it, I have it, we all have it
But very few have the courage to try...
In recent years our understanding of how humans make decisions has
improved considerably, but this has had little impact on most brand
planning. Messages and persuasion are still central to the majority of briefs.
This paper proposes a new way of looking at brand communication by
broadening the perspective from explicit messages to implicit signals.
Viewing brand communication through the lens of messaging can result in
brands missing opportunities and at worst contradicting themselves with
their behaviour. Brands need to consider how they communicate implicitly
and ensure that these signals reinforce their values in every way possible.
This whitepaper examines the challenges in integrating malware protection into broader product offerings, provides an in-depth review of the VIPRE® SDK, and covers the benefits of partnering with the GFI Advanced Technology Group to deliver the most efficient and effective protection solutions available.
Babelfish: Articles Dec 2013 to April 2014 22-4-14Brian Crotty
Just sharing a compilation of articles that I collected for my ongoing growth. First 13 articles are my must reads. All articles have key text highlighted for quick scan. Last 3 editions have had: 5K, 4k and 10k of views respectively.
The COVID-19 pandemic, and its following nationwide lockdowns, hit the entire retail ecosystem on a global scale that no one could have predicted. Part one of this insight report looks at the sector's current sentiment to growth and the challenges that retailers perceive to be impacting the industry going forward.
In recent years our understanding of how humans make decisions has
improved considerably, but this has had little impact on most brand
planning. Messages and persuasion are still central to the majority of briefs.
This paper proposes a new way of looking at brand communication by
broadening the perspective from explicit messages to implicit signals.
Viewing brand communication through the lens of messaging can result in
brands missing opportunities and at worst contradicting themselves with
their behaviour. Brands need to consider how they communicate implicitly
and ensure that these signals reinforce their values in every way possible.
This whitepaper examines the challenges in integrating malware protection into broader product offerings, provides an in-depth review of the VIPRE® SDK, and covers the benefits of partnering with the GFI Advanced Technology Group to deliver the most efficient and effective protection solutions available.
Babelfish: Articles Dec 2013 to April 2014 22-4-14Brian Crotty
Just sharing a compilation of articles that I collected for my ongoing growth. First 13 articles are my must reads. All articles have key text highlighted for quick scan. Last 3 editions have had: 5K, 4k and 10k of views respectively.
The COVID-19 pandemic, and its following nationwide lockdowns, hit the entire retail ecosystem on a global scale that no one could have predicted. Part one of this insight report looks at the sector's current sentiment to growth and the challenges that retailers perceive to be impacting the industry going forward.
Understanding Software Development Life CycleKarthik Kastury
Ever wondered what Software Development Life Cycle is all about?
In this presentation, that I made for a classroom presentation I try to explain the different stages and models of Modern Software Development.
In the modern world, the high technology and the Internet carry a huge favor, greatly improving our lives and opening up new opportunities.
But unfortunately, they also serve as a weapon or infrastructure for the crime.
It is not only about computer crimes which are usually associated with high technology. Nowdays various criminal acts such as fraud, offences related to corruption, sales of illegal drugs, counterfeit products and medicines, economic crimes, crimes related to violation of intellectual property rights (digital piracy) are committed by means of high technology. Also, terrorists and extremists maintain communication and coordinate their actions using modern technologies.
All these factors lead to an increase of the number of crimes and active development of the black market and the shadow economy around the world.
Society, the state and the companies found themselves not ready for such a rapid change of technologies and criminal environment.
Awareness of high-tech crime problem is very important but requires a deep technical analysis and understanding of criminal schemes. The high technologies allow crime to act quickly and anonymously. It has no rules and bureaucracy. Crime now has an opportunity to ignore borders and freely break the law. Use of cryptocurrencies and the deep Web contribute to the development of high-tech crime.
Methods used by the classical cybercriminals move on to the arms of organized crime which allows it to commit more audacious crimes. Also the instruments developed by cybercriminals used for public and industrial espionage.
We aim at providing modern society with an understanding of high-tech crime that would make a proper risk estimation possible, give the ability to take the necessary measures to minimize it, provide with the choice of the methods of countermeasures, would allow adequate collaboration and improve the legislation around the world.
The other important thing is understanding of economics of those crimes. The main goal of crime is receiving illegal income and there is no surprise that market for high-tech crime on its turnover will soon be close to drug-dealing. Hi-Tech crimes cannot be touched and cybercriminals do not look negatively in the opinion of modern society.
Group-IB continuously conducts research and provides analytical information about the current status and changes not only cyber-threats but cybercrime as well. We hope that this report and other analytical information will be used in strategic planning and rapid response to current risks and security threats.
In this report we focus on high-tech crimes associated with traditional computer crime. However, as noted above, the methods used by traditional computer crime, instruments of commission of crimes and ensuring anonymity will be adopted by representatives of usual organized crime.
1. 10 TRENDS ON MOBILE
................................................................................................................................................
DECEMBER 2012
JOY AYLES – JUNIOR PLANNER
2. WHY ARE WE LOOKING
................................................................................................................................................
AT MOBILE?
6. LOCAL SEARCH
................................................................................................................................................
85% of Smartphone users look for local information
on their phone and 81% take action a result.
70% of all mobile searches result in action within 1 hour.
http://www.thinkwithgoogle.com/insights/emea/library/studies/our-mobile-planet-United-Kingdom/
http://socialmediatoday.com/aua745/1088176/70-mobile-searches-lead-action-within-1-hour
7. Google have recently updated their Apple Ipad
version to enhance the experience of local search.
................................................................................................................................................
http://thenextweb.com/google/2012/12/04/google-updates-its-ipad-app-to-better-allow-for-local-discovery/
9. SEARCH
VOICE
................................................................................................................................................
Google: 25% Of Queries From Android 2.0 Devices
Use Voice Search
Apple: 87% of iPhone 4S users say they use Siri at
least once a month.
http://techcrunch.com/2010/08/12/googles-hugo-barra-25-of-android-queries-are-voice-based/
http://www.idownloadblog.com/2012/05/24/siri-by-the-numbers-infograph/
11. 2. M-COMMERCE
95% Researched a product or service on their
................................................................................................................................................
smartphone.
66% Have made a purchase from a tablet and 44%
from a smartphone.
12. M-COMMERCE
TOP CHOICES FOR MOBILE TRANSACTIONS
................................................................................................................................................
1. CLOTHING AND ACCESSORIES (4.3%)
2. PRINT BOOKS (3.2%),
3.CONSUMER ELECTRONICS (3.1%)
4.TICKETS (3.1%)
5. WITH PERSONAL CARE AND HYGIENE
PRODUCTS (2.1%)
http://www.techradar.com/news/world-of-tech/roundup/mobile-commerce-on-the-rise-in-europe-1090990
13. WE NEED TO ENSURE ALL OUR
SITES ARE MOBILE OPTIMISED
................................................................................................................................................
14. SO HERE’S SOME BEST PRACTICE TIPS
................................................................................................................................................
MAKE THE CALL TO ACTION
– COLOURFUL AND LARGE
20. MULTITASKING
Smartphone users are multi-tasking their media with 80%
using their phone while doing other things such as
watching TV (55%).
................................................................................................................................................
http://www.fitnessgoop.com/wp-content/uploads/2011/07/Multitasking-A-Four-Letter-Word.jpg
21. MULTITASKING
Smartphone users are multi-tasking their media with 80%
using their phone while doing other things such as
watching TV (55%).
................................................................................................................................................
During the course of a TV program, more than 60 percent
check their phones at least “once or twice,” and 15
percent stay on the mobile Web for the full duration of
the show.
23. MULTITASKING
DISTRACTION
................................................................................................................................................
94 %of multitaskers engage in some kind
of mobile communication, in order of…
• SMS
• Talking
• Email
• Social networking
• IM
http://razorfishoutlook.razorfish.com/articles/forgetmobile.aspx#01
26. VIDEO
WHY ARE PEOPLE NOT
WATCHING VIDEO?
................................................................................................................................................
http://www.skyfire.com/en/news/blog/143-what-keeps-people-from-watching-mobile-video
28. 5. APPS AND ECOSYSTEMS
................................................................................................................................................
29. Consumers increased their social app time by 76%, spending
more than 7 times on apps than on the mobile web – Nielsen
................................................................................................................................................
31. IPHONOGRAPHY
................................................................................................................................................
Instagram has 100 million users worldwide and hosted 4 billion photos.
http://techcrunch.com/2013/01/17/instagram-reports-90m-monthly-active-users-40m-photos-per-day-and-8500-likes-per-second/
32. IPHONOGRAPHY
IT HAS CREATED HOBBIES, COMMUNITIES
AND JOB ROLES
................................................................................................................................................
http://www.wearejuxt.com/category/juxters/
36. IPHONOGRAPHY
T-mobile utilised in game advertising when they launched a car in the
Need for Speed game.
................................................................................................................................................
39. NFC
................................................................................................................................................
Global NFC m-payment transactions will be almost US$50 billion
worldwide by 2014
(Juniper Research, June 2011)
There will be 7 million NFC-enabled phones in 2011 growing to
203m in 2015
(Yankee Group, June 2011)
40. NFC
Halo 4 created an NFC scavenger hunt in
Sydney and Melbourne
................................................................................................................................................
(http://www.nfcworld.com/2012/11/19/321207/microsoft-promotes-halo-4-with-nfc/)
44. Time spent on social apps and the mobile web account for 63% of
the year-over-year growth in overall time spent using social media.
................................................................................................................................................
45. Just because...
................................................................................................................................................
http://blog.nielsen.com/nielsenwire/social/2012/
46. 10 TRENDS ON MOBILE
SEARCH MULTITASKING MCOMMERCE
................................................................................................................................................
VIDEO APPS AND
ECOSYSTEMS
NFC GAMING IPHONOGRAPHY
GEOLOCATION SOCIAL
NETWORKING