The document discusses continuous deployment, which is a software engineering approach where teams continuously produce valuable software in short cycles and ensure it can be reliably released at any time. Continuous deployment provides benefits like less queues, faster bug fixes, better developer satisfaction and recruitment, and higher quality through more testing. It recommends setting up continuous integration servers to automatically build, test, and deploy code changes to production as they are integrated and passing tests. Feature branches and centralized workflows can help manage conflicts between developers. Monitoring is also important for continuous deployment.