Andrew Goodwin defines a music video as a clip that responds to and visualizes the pleasures of music. His music video theory outlines 5 key aspects: 1) interpreting the lyrics through the beat, 2) the relationship between visuals and music, 3) narrative and artist performance, 4) technical elements, and 5) establishing the star image through focused camera shots. Goodwin believes the artist should be actively involved and that narrative, performance, and technical elements work together to engage audiences.

1. ANDREW GOODWIN’S
MJUSIC VIDEO THEORY

2. ANDREW GOODWINS DEFINITION
OF A MUSIC VIDEO;
“A clip that responds to the pleasures of music,
and in which that music is made visual, either
in new ways or in ways that accentuate
existing visual associations.’’

3. ANDREW GOODWIN’S THEORY; 5
ASPECTS TO A MUSIC VIDEO
• Thought through bear ( what the lyrics mean
in your head)
• Relationship between the song and visuals
• Narrative and performance of the song
• Technical aspects of a music video
• Star image (protagonist), lots of camera shots
making him/her the centre of attention.

4. THOUGHT THROUGH BEAT
• STEP 1; analyse the music structure
understanding the chorus and verses.
• STEP 2; ‘VOICE WITHIN THE SONG’ the artists can
be identified from the rest giving them a form of
identification that can be related to the star
image or singer.
• STEP 3; the story of the artist being told within
the song. A music video can aid this by showing
the video through the vocals of the song.

5. RELATION BETWEEN THE MUSIC AND
VISUALS
• There are three ways visuals are used to promote a song;
• Disjuncture meaning of the song is completely ignored.
• Illustrate; music videos use seta of images to illustrate
the meaning of lyrics and genre to the song.
• Amplify; This is similar to repeatability. Meanings and
effects are manipulated and shown constantly
throughout the music video.

6. NARRATIVE AND PERFORMANCE OF
THE SONG
• Andrew Goodwin believed that it was
important for an artist to be involved in the
music video by performing or acting out a role
as the main character or singer.
• Narrative and performance work hand in hand
it makes it easier for the audience to watch
over and over without loosing interest.

7. STAR IMAGE
• The star image is a vital aspect of the music video
• The star image is always very unique in the way they
are presented for example costumes‘.
• The star image created promotes the artist and
create a public reputation for the artist.

8. TECHNICAL ASPECTS OF A MUSIC
VIDEO;
‘’Technical aspects hold the music video together’’
• The beats of a song are used to make the music
video look more entertaining. They create cuts
that go with the rhythm of the song.
• Mise-en-scene helps artists to gain
authentication and attain professionalism.
• Lightening and colour helps set moods and
emphasise significant parts of the song to create
a dramatic effect.