The document discusses five aspects of music videos: seeing the sound through beats, narrative and performance, the star's image, the relation of visuals to the song, and technical aspects. It outlines how each aspect works, specifically that beats must match the song structure, narrative and performance increase authenticity, an image develops over time, visuals can illustrate, amplify, or disregard the song's meaning, and technical elements hold it all together through camerawork, editing, sound, and effects.

1. Andrew Goodwin
The Theory Of Audiences Connection To
Music Videos

2. The 5 Aspects of Music Videos
O Thought Beats (Seeing The Sound)
O Narrative & Performance
O The Stars Image
O Relation Of Visuals To The Song
O Technical Aspects Of Music Video

3. Through Beats
O Firstly, Listen to the music itself. The chorus and
verses must be taken into account when looking
into the structure of the song,
O Secondly , The voice of the song. The artists voice
is extremely unique and can form identification or
trademarks that work well with the stars image,
O Lastly, The artists mode of address. This makes
the artist known as a ‘storyteller’. The music video
can be seen to aid the story that the artist is telling
us through vocals and imagery of the song.

4. Narrative & Performance
O Goodwin claims that the audience makes their own
idea of the messages in a song or music video
from a basic understanding of what it may actually
be about,
O Music Videos most commonly feature Narrative
and Performance as audiences can typically watch
over and over without losing interest,
O The artist acting as both narrator & participant
helps to increase the authenticity. However the lip
syncing and other mimed actions remains the
heart of music videos. The audience need to
believe this is real.

5. The Stars Image
O Artists want a unique and eye-catching look in
order to stay current and for audiences to
remember them,
O A stars image develops overtime and plays a big
role in the production process of a music video,
O Major labels will expect close ups of their star. The
video forms apart of a broader ‘narrative’ of the
stars persona

6. Relation Of Visuals To The Song
O There are three ways music videos help promote a
song:
O Illustrate: Music Videos use a set of images to
illustrate the meaning of the lyrics and genre,
O Amplify: The meaning of the song is added by the
visuals. The visual aspects add an extra layer of
meaning to the song itself,
O Disjuncture: This is where the meaning of the song
is completely ignored

7. Technical Aspects Of Music Video
O Technical aspects hold the music video together
through the use of:
O Camera,
O Movement,
O Angles,
O Mise-en-Scene,
O Editing,
O Sound,
O Special Effects.