Andrew Goodwin identifies 5 key aspects that audiences look for in music videos: thought beats, narrative and performance, star image, the relation of visuals to the song, and technical aspects. Thought beats refers to interpreting the music and seeing the story or message within it. Narrative and performance work together to keep audiences interested. Star image plays a big role in production and helping audiences remember artists. Visuals can illustrate, amplify, or create disjuncture from the song's meaning. Technical aspects like camerawork, editing, lighting, and location help bring all elements together professionally.