The document provides an analysis of Andrew Goodwin's theory on the key aspects of music videos through examining two music videos: "Roar" by Katy Perry and "Beauty and a Beat" by Justin Bieber featuring Nicki Minaj. It discusses how the videos illustrate Goodwin's five aspects of thought through the beat, relationship between music and visuals, narrative and performance, technical aspects, and star image. For each video, it analyzes how the visual elements like camerawork, editing, setting, and focus on the artists align with and enhance the meaning of the songs.
Iconography refers to the visual symbols and conventions associated with different music genres. In rock music, the conventions include loud, instrumental music and musicians with wild hair and rebellious fashion styles. Pop music iconography features clean vocals with unconventional notes, upbeat tunes with less instrumentation, and artists using revealing clothing or sexualized music videos to sell themselves. Indie music has a hybrid style, with some artists having clear vocals like pop and others being loud like rock. Indie artists appear clean cut like pop but unique like rock, and their performances have a conservative approach focused on the music rather than showmanship.
Andrew Goodwin’s Theory and Analysis of Music Videoschristieshee
This document outlines Andrew Goodwin's theory for analyzing music videos based on codes and conventions. It discusses several elements:
1) Seeing the sounds - how the visuals relate to the music through illustration, amplification, or contradiction. Faster songs use quick cuts while slower songs use longer shots.
2) Narrative and performance - videos need a storyline and performance element to engage viewers. Artists typically act as both performer and narrator.
3) Star image - videos promote the artist as the main subject and increase their profile through close-ups and screen time. Artists develop signature styles of representation.
4) Relation of visuals to song - videos can disjuncture, amplify, or illustrate
Performance videos focus on an artist or band performing a track. They often use various camera shots and angles of the performers playing instruments or dancing during either a live show or studio recording. While providing an authentic view of the artist, performance videos have the disadvantage that the band needs to already be established to hold audience interest with just a performance-focused video.
Andrew Goodwin developed a theory of six characteristics that are commonly seen in music videos. The six characteristics are: 1) Demonstrating genre characteristics. 2) Having a relationship between the music and visuals where the visuals match the tone and atmosphere of the song. 3) Having a relationship between the lyrics and visuals where the visuals match the literal or deeper meaning of the lyrics. 4) Addressing the demands of the record label to promote and profit from the artist. 5) Using techniques like direct eye contact or voyeurism to connect the artist to the audience. 6) Making intertextual references to other media or the artist's prior work to provide deeper meaning. Examples are provided that demonstrate each of Good
The document discusses voyeurism in music videos. Voyeurism involves watching others engage in sexual acts without their consent in order to gain pleasure. Music videos often feature the objectifying male gaze towards women through fragmented camera shots that emphasize sexual body parts. Voyeurism is used in music videos to sell products and generate interest. Examples provided include videos that feature scantily clad women dancing sexually while being filmed from low camera angles that accentuate their bodies.
Conventions of alternative rock music videoscozer100
Alternative rock emerged from the independent music scene of the 1980s. Conventions of alternative rock music videos include using a black and white aesthetic and focusing on performances to seem simplistic. Videos also use extreme close-ups and long shots of bands and locations. Natural, low-key lighting and casual costumes are common to put emphasis on the music. Props usually involve musical instruments and drugs/alcohol are sometimes featured icons. Narratives are rare, instead exploring bands' experiences and stories.
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
The document discusses several key aspects of music videos identified by Andrew Goodwin, including thought beats, narrative and performance, star images, technical aspects, and the relationship between visuals and song. It explains Goodwin's three steps for identifying thought beats: examining song structure and music, listening to the artist's voice, and understanding the artist's role as storyteller. The document also discusses the importance of narrative, star image, technical elements, and Roland Barthes' codes for analyzing narrative texts. Finally, it summarizes Vladimir Propp's eight character types commonly found in narratives.
Iconography refers to the visual symbols and conventions associated with different music genres. In rock music, the conventions include loud, instrumental music and musicians with wild hair and rebellious fashion styles. Pop music iconography features clean vocals with unconventional notes, upbeat tunes with less instrumentation, and artists using revealing clothing or sexualized music videos to sell themselves. Indie music has a hybrid style, with some artists having clear vocals like pop and others being loud like rock. Indie artists appear clean cut like pop but unique like rock, and their performances have a conservative approach focused on the music rather than showmanship.
Andrew Goodwin’s Theory and Analysis of Music Videoschristieshee
This document outlines Andrew Goodwin's theory for analyzing music videos based on codes and conventions. It discusses several elements:
1) Seeing the sounds - how the visuals relate to the music through illustration, amplification, or contradiction. Faster songs use quick cuts while slower songs use longer shots.
2) Narrative and performance - videos need a storyline and performance element to engage viewers. Artists typically act as both performer and narrator.
3) Star image - videos promote the artist as the main subject and increase their profile through close-ups and screen time. Artists develop signature styles of representation.
4) Relation of visuals to song - videos can disjuncture, amplify, or illustrate
Performance videos focus on an artist or band performing a track. They often use various camera shots and angles of the performers playing instruments or dancing during either a live show or studio recording. While providing an authentic view of the artist, performance videos have the disadvantage that the band needs to already be established to hold audience interest with just a performance-focused video.
Andrew Goodwin developed a theory of six characteristics that are commonly seen in music videos. The six characteristics are: 1) Demonstrating genre characteristics. 2) Having a relationship between the music and visuals where the visuals match the tone and atmosphere of the song. 3) Having a relationship between the lyrics and visuals where the visuals match the literal or deeper meaning of the lyrics. 4) Addressing the demands of the record label to promote and profit from the artist. 5) Using techniques like direct eye contact or voyeurism to connect the artist to the audience. 6) Making intertextual references to other media or the artist's prior work to provide deeper meaning. Examples are provided that demonstrate each of Good
The document discusses voyeurism in music videos. Voyeurism involves watching others engage in sexual acts without their consent in order to gain pleasure. Music videos often feature the objectifying male gaze towards women through fragmented camera shots that emphasize sexual body parts. Voyeurism is used in music videos to sell products and generate interest. Examples provided include videos that feature scantily clad women dancing sexually while being filmed from low camera angles that accentuate their bodies.
Conventions of alternative rock music videoscozer100
Alternative rock emerged from the independent music scene of the 1980s. Conventions of alternative rock music videos include using a black and white aesthetic and focusing on performances to seem simplistic. Videos also use extreme close-ups and long shots of bands and locations. Natural, low-key lighting and casual costumes are common to put emphasis on the music. Props usually involve musical instruments and drugs/alcohol are sometimes featured icons. Narratives are rare, instead exploring bands' experiences and stories.
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
The document discusses several key aspects of music videos identified by Andrew Goodwin, including thought beats, narrative and performance, star images, technical aspects, and the relationship between visuals and song. It explains Goodwin's three steps for identifying thought beats: examining song structure and music, listening to the artist's voice, and understanding the artist's role as storyteller. The document also discusses the importance of narrative, star image, technical elements, and Roland Barthes' codes for analyzing narrative texts. Finally, it summarizes Vladimir Propp's eight character types commonly found in narratives.
Codes and conventions of indie music videosLaurahatcher
1) Indie music videos often feature live performances to keep the focus on the artist's talent and passion for music. This conveys the genre's emphasis on music over commercial success.
2) Narrative videos are also popular, using a story to make the video more memorable and engage viewers. Special effects allow more creative storylines.
3) Mise-en-scene elements like sets, costumes, and makeup are used to establish retro aesthetics common in indie rock and convey themes through a character's appearance.
Andrew Goodwin identifies 5 key aspects of music videos that should be analyzed:
1) Thought beats - how the visuals represent the sound and structure of the song.
2) Narrative and performance - how the story and artist's performance engage the audience and increase authenticity.
3) Star image - how the video develops the artist's persona over multiple videos.
4) Relation of visuals to song - how the visuals illustrate, repeat, or ignore the lyrics and genre.
5) Technical aspects - how camera work, editing, lighting, and effects enhance the mood and emphasize moments in the song.
This document discusses conventions of the indie music video genre. It notes that settings are typically low-budget locations that are easy to access like studios, cities, parks and tunnels. Mise-en-scene aims to portray narrative through costumes, makeup and props like instruments. Performance sections focus on showcasing the artist's talents. Narratives are increasingly popular as they help audiences relate to the lyrics. Sound, camera shots, editing and effects also aim to reflect the independent spirit of the music.
Codes And Conventions Of Indie Pop Music VideosSaeed Moulai
Indie pop music videos typically feature the following elements: casual clothing in dull colors worn by characters; low-budget, natural settings like urban areas and parks; a slight sepia filter and added filters; a combination of live musical performance and narrative elements; handheld camerawork that makes the viewer feel uneasy along with close-ups and wide shots; transitions between takes and slow motion effects; and themes of rebelling against societal norms, unity, and love of music.
The video for "Take On Me" by A-ha uses rotoscoping animation and live action to tell a romantic narrative. It contrasts the dull real world with the exciting fantasy world of the comic book. The characters represent common tropes - the attractive heroic male lead and the villain. Imagery like costumes, settings and characters reference comic books. Shots link the lyrics to visuals, expressing themes of unstable relationships. It aims to promote the band's image while telling a story that would appeal to young adult audiences through its themes of escapism and romance.
This document discusses several common characteristics and techniques used in music videos. It notes that music videos often represent typical genre characteristics through elements like dance routines for boy bands or bikini-clad women in rap videos. Music videos also frequently reference voyeurism and the objectification of the female body through props like mirrors and cameras. Additionally, the relationship between the music and visuals can be illustrative, amplifying, or contradictory, and record labels often demand that videos include close-ups of the artist and a recurring visual style.
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)HollyRileyA2
I did not find any explicit intertextual references to other films, TV programs or music videos in the "We Are Young" music video by Fun. The video focuses on depicting the song's lyrics through a narrative of a chaotic party scene. While it utilizes some common music video techniques like close-ups, slow motion and performance shots, it does not directly reference or allude to any other existing media texts.
Conventions Of A Hip Hop Music Video 2.0Sarah Byard
The document provides an analysis of common conventions in hip hop music videos. It discusses the use of low camera angles to imply an artist's power over audiences. It also examines how women are often portrayed as irrelevant objects and how displays of wealth, strength, and masculinity are used to signify status. Additional conventions discussed include dancing crowds to imply song popularity, references to lyrics, close-ups of artists, and themes of voyeurism and the male gaze.
Richard Dyer's star theory proposes that a pop star's image is a constructed fiction formed through various media like advertising, magazines, and films. A star becomes a commodity and brand that fans can identify with, and stars can influence fans' views, acting as ideologists. One Direction is discussed as an example that fits the model of a pop star. Their image was carefully constructed through TV performances and social media campaigns. They became hugely popular and influential through merchandise, charity work, and social media interactions with fans. However, the departure of Zayn Malik damaged their image, showing how fragile a constructed pop star persona can be.
This document analyzes Kanye West's music video for "Gold Digger" using Andrew Goodwin's theory of key aspects to look for in music videos. The analysis finds that the video has a strong relationship between the lyrics and visuals, illustrating the lyrics. It also has a relationship between the music and visuals, with the editing and shots amplifying the beat. There are many close-up shots of Kanye West and Jamie Foxx, showing their star images. Elements of voyeurism and the male gaze are present through sexualized shots of scantily-clad women. In general, the video is found to be a clear example of the aspects Goodwin identified as common in music videos.
Music videos can be categorized as performance, narrative, or conceptual. Narrative videos tell a visual story that relates to the song's lyrics, like Eminem's "Not Afraid" which uses symbols to represent a deeper meaning. Conceptual videos revolve around a central idea, using themes and recurring symbols to convey a message enigmatically. Performance videos mainly feature the artist simply performing the song, showcasing their authenticity. Each type uses distinct camerawork, editing, and other conventions to best suit the song and achieve their goals of promoting the artist and accompanying music. Today, music videos are primarily viewed online, especially on YouTube, due to the decline of television music networks.
Narrative videos tell a visual story that relates to the song, with the lyrics often reflected in the narrative. They commonly feature no lip-synched singing. The most common type is a performance/narrative video, which shows the artist performing but also includes a narrative, such as mimicking a film genre. Narrative videos can emphasize an artist's interest in their music over image, and keep audiences engaged with their simple plots, but can be costly for record labels to produce.
Codes and conventions of music videos finishedAa-bee ×lala
Codes and conventions are techniques used to construct meaning in music videos. Technical techniques include camera angles, shots, editing, and sound. Symbolic techniques convey meaning through facial expressions and gestures. Common conventions include performance, narrative, and cameo styles as well as techniques like panning, tracking, and jump cutting. Understanding codes and conventions allows audiences to interpret meaning and genres in music videos.
Codes and conventions of a rock music videoislalee1
Rock music originated in the 1950s in the US and was influenced by other genres like folk, country, and jazz. It is typically performed by bands with 4 or more members playing electric guitar and other instruments like drums. Rock artists in music videos and performances commonly wear black, have tattoos and piercings, and use facial expressions and body language to express the mood of the song. Rock videos also feature common visual conventions like low-key lighting, outdoor settings, cuts that match the tempo, and narratives that relate to the lyrics.
Andrew Goodwin’s 6 Features of Music Videosamyheald
The document discusses six key features of music videos: 1) Genre characteristics, with different genres having distinct conventions; 2) The relationship between lyrics and visuals, with videos often reflecting the message of the song; 3) The relationship between music and visuals, with tones and atmospheres matching; 4) Frequent close-ups of the artist to promote them; 5) Notions of looking through screens, mirrors, and staging; and 6) Intertextual references to other media sources to attract wider audiences.
This document provides an analysis of the music video for Katy Perry's song "Thinking of You" according to seven key ideas for identifying elements in music videos put forth by Andrew Goodwin. It discusses how the music video demonstrates characteristics of the pop genre through inclusion of Katy Perry's performance and use of editing techniques like fade ins and outs. It also analyzes how the video illustrates the song's lyrics through its narrative of a couple separated by war and how the cuts are timed to the music. Close-ups of Perry are used to relate her to the character and promote her artistic abilities. References are made to other works like "Dear John" and the video aims to appeal to Perry's target audience through these intertext
Music video research and intertextualityalevelmedia
An introduction into the genre of music videos, including a brief history, examination of past and modern day technical codes, and how modern day music videos all incorporate some form of intertextuality. Adapted and updated by alevelmedia.co.uk
This document provides guidance on determining the target audience for a music video through research. It explains that target audiences are identified through demographic factors like age, gender and psychographic factors like lifestyle and personality. Primary research methods like surveys and interviews of the public and secondary research on similar artists and genres can provide information. With research findings, the main target audience and how the video will appeal to them can be identified and presented in a PowerPoint.
The music video for "When the Sun Goes Down" by Arctic Monkeys illustrates the song's lyrics about prostitution through its visuals. It features a woman who is implied to be a prostitute as she is shown waiting alone at night. The video amplifies the song's meaning by exaggerating the lonely and isolated atmosphere through the use of low lighting and close-up shots of the woman. The slow pacing of the video matches the somber tone and rhythm of the song. Overall, the video provides a clear representation of the song's narrative through visual storytelling.
The document provides an analysis of three music videos according to Andrew Goodwin's music video theory, which identifies five key aspects: star image, technical aspects, relationship between music and visuals, narrative/performance, and thought through beat.
For the song "Roar" by Katy Perry, the analysis finds examples of each aspect, such as close-ups emphasizing star image, settings establishing technical aspects, visuals illustrating the song's meaning, and shots mirroring the beat.
For "Beauty and a Beat" by Justin Bieber and Nicki Minaj, examples again include close-ups of the stars, a party setting reflecting the song, and fast editing aligning with the beat.
Codes and conventions of indie music videosLaurahatcher
1) Indie music videos often feature live performances to keep the focus on the artist's talent and passion for music. This conveys the genre's emphasis on music over commercial success.
2) Narrative videos are also popular, using a story to make the video more memorable and engage viewers. Special effects allow more creative storylines.
3) Mise-en-scene elements like sets, costumes, and makeup are used to establish retro aesthetics common in indie rock and convey themes through a character's appearance.
Andrew Goodwin identifies 5 key aspects of music videos that should be analyzed:
1) Thought beats - how the visuals represent the sound and structure of the song.
2) Narrative and performance - how the story and artist's performance engage the audience and increase authenticity.
3) Star image - how the video develops the artist's persona over multiple videos.
4) Relation of visuals to song - how the visuals illustrate, repeat, or ignore the lyrics and genre.
5) Technical aspects - how camera work, editing, lighting, and effects enhance the mood and emphasize moments in the song.
This document discusses conventions of the indie music video genre. It notes that settings are typically low-budget locations that are easy to access like studios, cities, parks and tunnels. Mise-en-scene aims to portray narrative through costumes, makeup and props like instruments. Performance sections focus on showcasing the artist's talents. Narratives are increasingly popular as they help audiences relate to the lyrics. Sound, camera shots, editing and effects also aim to reflect the independent spirit of the music.
Codes And Conventions Of Indie Pop Music VideosSaeed Moulai
Indie pop music videos typically feature the following elements: casual clothing in dull colors worn by characters; low-budget, natural settings like urban areas and parks; a slight sepia filter and added filters; a combination of live musical performance and narrative elements; handheld camerawork that makes the viewer feel uneasy along with close-ups and wide shots; transitions between takes and slow motion effects; and themes of rebelling against societal norms, unity, and love of music.
The video for "Take On Me" by A-ha uses rotoscoping animation and live action to tell a romantic narrative. It contrasts the dull real world with the exciting fantasy world of the comic book. The characters represent common tropes - the attractive heroic male lead and the villain. Imagery like costumes, settings and characters reference comic books. Shots link the lyrics to visuals, expressing themes of unstable relationships. It aims to promote the band's image while telling a story that would appeal to young adult audiences through its themes of escapism and romance.
This document discusses several common characteristics and techniques used in music videos. It notes that music videos often represent typical genre characteristics through elements like dance routines for boy bands or bikini-clad women in rap videos. Music videos also frequently reference voyeurism and the objectification of the female body through props like mirrors and cameras. Additionally, the relationship between the music and visuals can be illustrative, amplifying, or contradictory, and record labels often demand that videos include close-ups of the artist and a recurring visual style.
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)HollyRileyA2
I did not find any explicit intertextual references to other films, TV programs or music videos in the "We Are Young" music video by Fun. The video focuses on depicting the song's lyrics through a narrative of a chaotic party scene. While it utilizes some common music video techniques like close-ups, slow motion and performance shots, it does not directly reference or allude to any other existing media texts.
Conventions Of A Hip Hop Music Video 2.0Sarah Byard
The document provides an analysis of common conventions in hip hop music videos. It discusses the use of low camera angles to imply an artist's power over audiences. It also examines how women are often portrayed as irrelevant objects and how displays of wealth, strength, and masculinity are used to signify status. Additional conventions discussed include dancing crowds to imply song popularity, references to lyrics, close-ups of artists, and themes of voyeurism and the male gaze.
Richard Dyer's star theory proposes that a pop star's image is a constructed fiction formed through various media like advertising, magazines, and films. A star becomes a commodity and brand that fans can identify with, and stars can influence fans' views, acting as ideologists. One Direction is discussed as an example that fits the model of a pop star. Their image was carefully constructed through TV performances and social media campaigns. They became hugely popular and influential through merchandise, charity work, and social media interactions with fans. However, the departure of Zayn Malik damaged their image, showing how fragile a constructed pop star persona can be.
This document analyzes Kanye West's music video for "Gold Digger" using Andrew Goodwin's theory of key aspects to look for in music videos. The analysis finds that the video has a strong relationship between the lyrics and visuals, illustrating the lyrics. It also has a relationship between the music and visuals, with the editing and shots amplifying the beat. There are many close-up shots of Kanye West and Jamie Foxx, showing their star images. Elements of voyeurism and the male gaze are present through sexualized shots of scantily-clad women. In general, the video is found to be a clear example of the aspects Goodwin identified as common in music videos.
Music videos can be categorized as performance, narrative, or conceptual. Narrative videos tell a visual story that relates to the song's lyrics, like Eminem's "Not Afraid" which uses symbols to represent a deeper meaning. Conceptual videos revolve around a central idea, using themes and recurring symbols to convey a message enigmatically. Performance videos mainly feature the artist simply performing the song, showcasing their authenticity. Each type uses distinct camerawork, editing, and other conventions to best suit the song and achieve their goals of promoting the artist and accompanying music. Today, music videos are primarily viewed online, especially on YouTube, due to the decline of television music networks.
Narrative videos tell a visual story that relates to the song, with the lyrics often reflected in the narrative. They commonly feature no lip-synched singing. The most common type is a performance/narrative video, which shows the artist performing but also includes a narrative, such as mimicking a film genre. Narrative videos can emphasize an artist's interest in their music over image, and keep audiences engaged with their simple plots, but can be costly for record labels to produce.
Codes and conventions of music videos finishedAa-bee ×lala
Codes and conventions are techniques used to construct meaning in music videos. Technical techniques include camera angles, shots, editing, and sound. Symbolic techniques convey meaning through facial expressions and gestures. Common conventions include performance, narrative, and cameo styles as well as techniques like panning, tracking, and jump cutting. Understanding codes and conventions allows audiences to interpret meaning and genres in music videos.
Codes and conventions of a rock music videoislalee1
Rock music originated in the 1950s in the US and was influenced by other genres like folk, country, and jazz. It is typically performed by bands with 4 or more members playing electric guitar and other instruments like drums. Rock artists in music videos and performances commonly wear black, have tattoos and piercings, and use facial expressions and body language to express the mood of the song. Rock videos also feature common visual conventions like low-key lighting, outdoor settings, cuts that match the tempo, and narratives that relate to the lyrics.
Andrew Goodwin’s 6 Features of Music Videosamyheald
The document discusses six key features of music videos: 1) Genre characteristics, with different genres having distinct conventions; 2) The relationship between lyrics and visuals, with videos often reflecting the message of the song; 3) The relationship between music and visuals, with tones and atmospheres matching; 4) Frequent close-ups of the artist to promote them; 5) Notions of looking through screens, mirrors, and staging; and 6) Intertextual references to other media sources to attract wider audiences.
This document provides an analysis of the music video for Katy Perry's song "Thinking of You" according to seven key ideas for identifying elements in music videos put forth by Andrew Goodwin. It discusses how the music video demonstrates characteristics of the pop genre through inclusion of Katy Perry's performance and use of editing techniques like fade ins and outs. It also analyzes how the video illustrates the song's lyrics through its narrative of a couple separated by war and how the cuts are timed to the music. Close-ups of Perry are used to relate her to the character and promote her artistic abilities. References are made to other works like "Dear John" and the video aims to appeal to Perry's target audience through these intertext
Music video research and intertextualityalevelmedia
An introduction into the genre of music videos, including a brief history, examination of past and modern day technical codes, and how modern day music videos all incorporate some form of intertextuality. Adapted and updated by alevelmedia.co.uk
This document provides guidance on determining the target audience for a music video through research. It explains that target audiences are identified through demographic factors like age, gender and psychographic factors like lifestyle and personality. Primary research methods like surveys and interviews of the public and secondary research on similar artists and genres can provide information. With research findings, the main target audience and how the video will appeal to them can be identified and presented in a PowerPoint.
The music video for "When the Sun Goes Down" by Arctic Monkeys illustrates the song's lyrics about prostitution through its visuals. It features a woman who is implied to be a prostitute as she is shown waiting alone at night. The video amplifies the song's meaning by exaggerating the lonely and isolated atmosphere through the use of low lighting and close-up shots of the woman. The slow pacing of the video matches the somber tone and rhythm of the song. Overall, the video provides a clear representation of the song's narrative through visual storytelling.
The document provides an analysis of three music videos according to Andrew Goodwin's music video theory, which identifies five key aspects: star image, technical aspects, relationship between music and visuals, narrative/performance, and thought through beat.
For the song "Roar" by Katy Perry, the analysis finds examples of each aspect, such as close-ups emphasizing star image, settings establishing technical aspects, visuals illustrating the song's meaning, and shots mirroring the beat.
For "Beauty and a Beat" by Justin Bieber and Nicki Minaj, examples again include close-ups of the stars, a party setting reflecting the song, and fast editing aligning with the beat.
Andrew Goodwin identified several key aspects of music videos. There is an emphasis on promoting the artist through close-ups and screen time to develop their star image. Narratives in music videos typically ignore common storytelling and focus more on performance to advertise the song. Visuals can either relate directly to the song lyrics, amplify their meaning, or be completely disjointed. Technical elements like lighting, editing, and camera work are also important to engage the audience and make the video look professional. Additionally, the structure of the song and artist's style must be considered to blend visuals and audio seamlessly.
Andrew Goodwin's theory states that there are five key aspects to an effective music video: 1) Thoughtful analysis of the song's beat and lyrics, 2) A relationship between the visuals and song, 3) A narrative and performance of the song by the artist, 4) Emphasizing the star image of the protagonist through camera shots, 5) Technical elements like lighting, editing, and effects that enhance the video. Goodwin believed visuals should illustrate, amplify, or sometimes contradict the lyrics and that the artist's involvement improves engagement. Technical aspects like mise-en-scene are also important to produce a professional, entertaining video.
1) Goodwin's theory states that there are five key aspects to an effective music video: the relationship between the song and visuals, the narrative and performance, the technical aspects, star image, and thought through beat.
2) The visuals should either illustrate, amplify, or create disjuncture with the lyrics. Illustration directly explains the meaning, amplification repeats imagery, and disjuncture ignores the meaning.
3) An effective music video involves the artist performing and acting as the protagonist to make the narrative and performance of the song seem more realistic and engage audiences.
Andrew Goodwin identified several key features of music videos:
1. Narrative and performance - the relationship between the artist, visuals, and genre should be emphasized. Close ups can represent the artist and brand.
2. Star image - an artist's look and persona help create intrigue and distance between viewer. Shock value can generate discussion and promotion.
3. Relation of visuals to song - visuals should develop lyrics meaning and emphasize the artist's point to help viewers connect to the song.
- The document discusses Andrew Goodwin's theory of music videos and how it can be applied when creating a successful music video.
- Key aspects of Goodwin's theory include establishing the star image through camera shots, having a clear relationship between the visuals and lyrics of the song, technical elements like camera work and lighting, and relating the beats of the song to its meaning.
- The author plans to apply Goodwin's theory by focusing camera shots on the protagonist to identify them as the star, depicting the song's lyrics about youth struggles through the visuals, and having the protagonist sing to the camera to involve the audience.
Intertextuality in music videos – andrew goodwin’s theorysacharelf2
Andrew Goodwin's theory of intertextuality in music videos identifies 5 key aspects: 1) the star image of the artist, 2) narrative/performance in the video, 3) relating the visuals to the lyrics, 4) technical elements like editing, and 5) the relationship between the visuals and song. Goodwin believes the star image is most important for promoting the artist and video. Narrative/performance helps audiences understand the song. Technical aspects produce a professional video, while visuals can illustrate, disjuncture from, or amplify the lyrics. Intertextuality is used to keep elements familiar to audiences and signify genre.
- Music videos can anchor the meaning of a song for viewers by telling a visual story to accompany the lyrics. However, their main purpose is advertisement for the artist and record label.
- Andrew Goodwin identified five key aspects of effective music videos: showing the sound through "thought beats"; using narrative and star performances; crafting the star image; relating visuals to the song; and technical elements like editing, effects, lighting and camerawork.
- Goodwin argued that the artist should appear in the video to better connect viewers to the narrative and make the story more believable. Technical elements are also important for setting mood, emphasis and a professional appearance.
Goodwin's theory of music videos identifies 5 key aspects: 1) Thought through beat - analyzing the music structure and voice of the artist. 2) Relationship between music and visuals - using visuals to illustrate, create disjuncture, or amplify the lyrics. 3) Narrative and performance of the song - importance of the artist's involvement. 4) Star image - focusing camera shots on the protagonist to promote their public image. 5) Technical aspects - using elements like lighting, effects, and editing to hold the video together and set mood.
The document discusses several theories about music videos: Sven Carlsson proposed that most performance music videos restrict artists' movement; Michael Shore argued that many videos contain clichéd imagery and elements of male fantasy; Andrew Goodwin identified five key aspects of successful music videos including illustrating lyrics, the star image, and technical elements like editing. The document also discusses how visuals can be used to illustrate, contrast with, or amplify the meaning of songs in music videos.
Media defining a music video andrew goodwinKatie Rickett
The document summarizes Andrew Goodwin's analysis of key aspects of music videos from his 1992 book "Dancing in the Distraction Factory". Goodwin identified five aspects for analyzing music videos: 1) relating the lyrics and visuals through the "thought through beat", 2) using narrative and performance, 3) technical elements like camerawork and editing, 4) the relationship between the song and visuals, and 5) promoting the star image. He believed these elements were important for engaging audiences and promoting songs through music videos.
Andrew Goodwin identified five key aspects of music videos that audiences should pay attention to: the star image, narrative/performance, relation to the song's visuals, technical elements, and "thought beats." He also noted that music videos are used to promote songs by illustrating lyrics, amplifying meanings, or disregarding the song's meaning. Technical elements like lighting, editing, and camera work are important for holding the video together and engaging the audience. Music videos also focus heavily on the artist's image through close-ups and sometimes feature voyeuristic portrayals of women to catch viewers' attention.
Andrew Goodwin's theory of music videos identifies five key aspects: 1) The relationship between the lyrics and visuals, such as characters mimicking lyrics. 2) The narrative and performance, with the artist acting out the song. 3) The star image as the protagonist and focus of camera shots. 4) Technical elements like lighting, effects, and cuts that enhance the mood and rhythm. 5) Analyzing the song structure and voice to understand the story being told. The visuals should illustrate this story and promote the song.
This document discusses different types of music videos and their key elements. It describes performance-based music videos as focusing on showing the artist performing the song. Narrative-based music videos follow a storyline that relates to the song's lyrics or theme. Mixed videos include both a narrative and performance elements. Camera angles, movement, editing, mise-en-scene (subject, lighting, setting), and sound effects are also discussed as important components of crafting music videos. Examples are provided to illustrate each type and element.
The document discusses how stars and their public images are constructed through various media to appeal to target audiences. It uses the example of British rapper Tinie Tempah, analyzing how the design and themes of his album covers, including the use of certain colors, help create a recognizable brand and appeal to different demographics. The document also discusses how a music video was created for an original band that incorporates key elements like dancers, lasers, and youthful energy through cinematography and editing to highlight qualities like creativity, originality and sexual magnetism in order to appeal to both male and female viewers aged 17-24.
The document discusses how stars and their public images are constructed through various media to appeal to target audiences. It uses the example of British rapper Tinie Tempah, analyzing how the design of his album covers feature recurring themes that appeal to both male and female audiences of different ages. The document also discusses the creation of a music video by a student group, highlighting how they incorporated various elements to appeal to their target audience and promote the band's image as unique, creative, and sexually appealing.
Goodwin's theory suggests that effective music videos contain five key elements: thought-through beat, relationship between song and visuals, narrative performance of the song, technical aspects, and star image. The beat allows the artist's lyrics and message to come to life. The visuals can illustrate, contrast with, or amplify the song's meaning. Including the artist helps build their public persona and attract audiences. Technical elements like lighting, editing, and set design provide continuity for viewers.
The document discusses conventions used in a student music video project based on Andrew Goodwin's seven conventions for music videos. It describes how the video incorporated conventions of genre, star identification, voyeurism, lyrics and visuals, and locations to tell the story of two lovers. It also discusses challenges to conventions like not including inter-textual references or following all conventions. Inspiration was drawn from music videos by Lana Del Rey, Florence and the Machine, and Ed Sheeran that also challenged conventions.
Similar to Summary of andrew goodwin’s theory (20)
A record label manages the marketing, production, distribution and copyright of music recordings and videos. It promotes and enforces brands and trademarks associated with music. Some examples of major record labels are Sony Music Entertainment, Virgin Records, and Universal Music Group. Sony Music Entertainment and Virgin Records have both worked with several indie bands. The document discusses choosing Sony Music Entertainment as a record label for an indie band, as they are well-established and have experience working with various indie bands, which could help attract audiences and provide a platform.
Media audiences can be defined based on their location of consumption, what content they consume, their size, and subjectivity. There are several theories that aim to explain how audiences interact with media. The hypodermic needle theory views audiences as passive recipients who are directly influenced by media messages. In contrast, uses and gratifications theory sees audiences as active users who consume media to fulfill personal needs and pleasures, not to be influenced. Reception theory examines how audiences decode and understand media messages, which can be decoded in a preferred, negotiated, or oppositional way.
The document discusses how the filmmaker represented various social groups in their media product "The Missing". They portrayed:
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This document discusses how the filmmaker represented various social groups in their media product "The Missing". They analyzed gender representation including portraying the male protagonist as an abductor and the female protagonist as a "damsel in distress". They also explored representation of age, with the female protagonist being 17 years old and the male protagonist being 19 to subvert expectations. Class was represented through shot composition. The filmmaker aimed to challenge stereotypes but largely conformed to conventions around gender roles and power dynamics.
This document discusses research into title sequences for thriller films. It analyzes the order of credits in films like Red Lights, Cape Fear, and Rubicon. Common conventions identified include using dark colors with splashes of red and white, as well as mysterious and incomplete-looking fonts. The document also outlines plans for the title sequence of the film "The Missing," including using a simple yet bold white font on a black screen to make the title stand out, as well as including a cliffhanger element to engage audiences.
The document discusses two locations for filming the opening of a thriller film. The first location is The Quarries in Kirkby in Ashfield, a large forest area that will be used to show the setting and feature a character running alone and distressed. The second location is a friend's backyard shed, where scenes of a female character being abused and the male character's methods will be filmed, requiring permission from the homeowners who will also be in the opening. Both locations will require significant filming time to perfect ideas and advanced shots for the opening.
The document summarizes the results of a survey about viewers' preferences for thriller movies. It discusses how each question provided useful information, such as identifying females as the main respondents. It found that most respondents were aged 16-25. It also determined that psychological thrillers, films like Taken and Gone Girl, unpredictable plots, suspenseful music, and abandoned houses were particularly popular among viewers. Overall, the survey helped the author understand the target audience and design an effective opening for their own thriller film.
Distribution and Production Companies Media Studiesellelew
The document discusses production companies and distribution companies within the thriller genre. It provides information on several major production companies that have produced popular thriller films, including New Line Cinema, Paramount Pictures, Warner Bros., and Spyglass. It also outlines key distribution companies that have distributed thriller films, such as Columbia Pictures, 20th Century Fox, Lionsgate Entertainment, and CBS Corporation. The production and distribution companies are described along with examples of popular thriller titles they have worked on.
The opening scene shows a family saying goodbye to their daughter for her first day of high school. A low angle shot establishes the parents as taller than the daughter. They take a photo together smiling, showing their close bond. A voiceover then plays as the daughter recalls embarrassing childhood memories. The scene establishes the characters, their relationships, and sets the narrative as the daughter prepares for her first day of school.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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2. Andrew Goodwin’s Theory
• 5 Key Aspects:
• -Thought through thebeat.
• -Relationship between music and visuals.
• -Narrativeand performance.
• -Technical aspects.
• -Star image.
3. Thought through the beat:Thought through the beat:
• The structure, speed and beat of the song are represented visually
as the beat could be fast tempo which will include fast cut shots
during the music video to mirror the beats. The video will also
represent the ‘voice’ of the artist through the iconography of the
particular artist such as Amy Winehouse with her iconic classic
beehive hairdo.
Relationship between music andRelationship between music and
visuals:visuals:
•Disjuncture –Disjuncture – The meaning of the song is completely ignored. The
images in the video do not relate.
•Amplify –Amplify – The meaning of the song is exaggerated through the use of
visuals.
•Illustrate –Illustrate – The meaning of the song is made clear through the video.
This is the most common use.
4. Narrative and performance:Narrative and performance:
• The music video is used for advertisement as well as telling the story
of the song of which the narrative is used to portray this. The video
must be performed to give an entertainment element to make the
audience want to watch the video repeatedly. The artist/actor will be
the performer and narrator which will add authenticity to the video.
Technical Aspects:Technical Aspects:
•The use of editing and mise en scene are important for music videos
as the mise en scene is used to create the representation of the artist
and what they are trying to portray through the video. The setting is
important as it makes the music video feel authentic and therefore
believable to the audience. Atmosphere, tone and mood can be
reflected through use of colour, speed of editing and variety of
transitions. Camerawork, mise en scene, editing and sound all work
together to create meaning for a music video.
5. Star Image:Star Image:
• The music videos are used to promote an artist which is why the artist of
the track is usually starred in the video. It increases there sales as an
artist as well as increasing their profiles to the audience. To achieve the
star image, the artist will be the centre of attention during the video to
give them more screen time. The camerawork of close-ups of the artists
gives the audience an inside into the artist as you would never be up
close to them. The start image is always very unique in the way he/she
is presented e.g. the costume, moves and appearance
Andrew Goodwin generated a theory to identify the
conventions of a typical music video.
"Music videos ignore common narrative as they are
essentially advertisements. As consumers, we make
up our own meaning of a song in our minds: a music
video can anchor meaning and gives the record
company/artist a method of anchoring meaning"
6. 1.
‘‘Roar’Roar’ is a song by
American singer Katy
Perry for her fourth studio
album, Prism (2013). It
was released as the lead
single from the record on
August 10, 2013. The
song was written by
Perry, Bonnie McKee, Dr.
Luke, Max Martin, and
Cirkut, and produced by
the latter three. It is a
power pop song,
containing elements of
glam rock and arena
rock, with lyrics centring
on standing up for
oneself and self-
empowerment.
7. The element of star imagestar image of Goodwin’s theory is shown through these images as the images are close up to show
what the artist is feeling which makes the audience relate to how she is feeling. This gives a deeper connection for the
audience as they are close up to the star. Katy is the main focus of the video as she has the most screen time as well as
her being the only person mainly throughout the video. This makes her centre of attention as she is the only person
there which means you therefore have to focus on her. She is presented as a positive character as the light used is
always on her and at it’s brightest whilst on her therefore also highlighting her as an artist.
The element of technical aspectstechnical aspects of Goodwin’s theory is shown throughout the video through camerawork, mise en
scene and editing (post production). The setting of the music video is in the jungle which is portrayed as a place where
animals are seen as prey which makes Katy as an artist vulnerable stereotypically however the songs main message is
empowerment which is shown through Katy not being afraid of her surroundings which adds to the narrative andnarrative and
performance.performance. The setting is realistic which makes her song believable to the audience which makes her as an artist more
relatable. The topic in the song helps her address a wide audience as it is not aimed at a specific gender which will give
the audience more views. The topic is also relevant to all people which boosts her sales for this particular song as her
songs are usually aimed at women. Her costume is revealing which makes the markets Katy as being attractive and
appealing which instantly makes her video easier to watch and pleasing for the audience. Her natural makeup shows her
inner beauty which also adds to the narrative and performance of the video.
8. The element of relationship between visuals and musicrelationship between visuals and music is shown constantly throughout the music video. The video
illustrates the meaning of the lyrics through the visuals as the narrative is made clear throughout. The relationship
between the visuals and music to show clarity of the messages sent by the track to the audience are shown at various
points throughout the video. The empowered element of the video is shown when she comes face-to-face with the tiger
and the two of them roar at each other, until her roar tames the tiger as it sits in front of her submissively. The video then
shows Katy sitting on a throne which suggests she has won the battle which could be referring to an inner battle of
power. The winning of the battle shown inner strength of Katy which could also be another message she would like to put
across via the song.
The element of thought through beatthought through beat is shown throughout the video by various shots and representations. The thought
the beat could show that Katy Perry wants to represent herself as an artist as an empowered, strong woman who can be a
role model for others. This is shown through her being alone in the jungle and surviving which could connote that she as an
artist stands for ‘not giving up’. The image on the bottom left shows a high angled shot to show her as powerful which
agrees with the message she is portraying in the video. This could be her iconic message throughout her videos as a
collective as she could want to portray self importance and self worth which is an important topic for young people of today
(target audience). The shots mirror the beat of the song as they reflect the tempo and volume of the song. The volume hits
a peak of a crescendo when she has won the battle with the tiger which shows the audience that you will be happier inside
once you have battled with strength and power within. The beat increases the pace slightly throughout the video until the
battle with the lion which is illustrated through the build up of narrative in the video which is shown through the thought
through beat element of Goodwin’s theory.
9. 2.
‘‘Beauty and a Beat’Beauty and a Beat’ is a song by
Canadian singer Justin Bieber from
his third studio album Believe (2012).
It features Trinidadian rapper Nicki
Minaj, who co-wrote it with Savan
Kotecha, Max Martin and Zedd. It
was also produced by the latter
two with a heavy drum machine
and "rushing" synthesizers.[1]
Lyrically, it speaks about Bieber
wanting to take his love interest to a
club, where they can "party like it's
3012". The song was released on
October 12, 2012 on the video-
sharing website, YouTube. It held
the record for most views in a single
day with 10.6 million views.
10. The element of star imagestar image of Goodwin’s theory is shown through these images as the images are close up to show
what the artist is feeling which makes the audience relate to how he is feeling. Both stars in the video (Nicki Minaj and
Justin Bieber) have close up shots on them whereas other cast members don’t. this shows that the main focus is on
them in the video which helps promotion of the track. The use of a male and female artist in the video makes it more
relatable to the audience as they could be role models for either gender which could help boost sales of the track and
its popularity would increase. Justin takes up most of the screen time as the song is predominantly his with a feature
of Nicki. Both stars are included in the video to make it more appealing to a wider group of people. It has an upbeat
party feel which makes the stars look entertaining as well as wanting to be them.
The element of technical aspectstechnical aspects of Goodwin’s theory is shown throughout the video through camerawork, mise en
scene and editing (post production). The setting is a party environment which appeals to the younger target audience
of teenagers. This could be the chosen setting as most people desire to have a party like the one in the video which
adds escapism into the video. The editing is fast paced to show that a lot is happening which reflects the pace of the
track. The camerawork is handheld which makes the audience think that they are with them as it adds a more realistic
edge to the camerawork. The narrative and performanceThe narrative and performance in the video adds an element of entertainment as at the
start of the video there is a storyline that says someone had stolen private footage from Justin Bieber and made a
video this adds slight humour and makes the video not serious. This reflects the message of having fun with friends.
The camera work is blurry which makes the audience feel confused as though it is a dream. The point of view of the
camera makes the audience feel as though they are there which is a fantasy. This could make the audience want to
watch the video over and over again as they escape to a fantasy world of stardom.
11. The element of relationship between visuals and musicrelationship between visuals and music is shown constantly throughout the music video. The video
illustrates the meaning of the lyrics through the visuals as the narrative is made clear throughout. The use of ‘party like
its 3012’ is a metaphor of the excitement that this party is going to be like the one in 3012 which makes the audience
want to watch what the stars do when they go out which makes the audience feel close to them and they believe they
are seeing personal footage of what stars get up to in their own time. The lyrics are shown through the footage as they
talk about partying, girls and other relevant topics for teenagers which are all shown in the video as there are lots of
female actresses. This is the most common use of visual for music videos as they clearly show the meaning that the
lyrics portray.
The element of thought through beatof thought through beat is shown throughout the video
by various shots and representations. The tempo is fast paced which is
reflects the fast paced editing. This suggest to the audience that the
track is a dance pop track without listening to the music. The message
of the video is that you should have fun regularly with your friends
which makes you happy. This is shown through the beat as it is high
pitched which connotes happiness and positivity. When the chorus the
main artist is the focus which uses star image to promote the video.
Justin Bieber has a recognisable voice which also helps to promote the
video as the audience instantly knows it is him. The video reflects what
the audience think of famous people as the narrative is that the footage
is stolen and the footage is what you would expect to see from a
popular artist. He is in a pool party with lots of girls surrounding him
which is what we think stereotypically will happen in his life in his spare
time which may not be the case. This creates escapism for the
audience as the believe they are with the famous star and joining in
with the social life of the star.
12. 3.
‘‘Best Thing I Never Had’Best Thing I Never Had’ is a
song recorded by the
American singer Beyoncé for
her fourth studio album. A
pop and R&B ballad, the
subjects of "Best Thing I Never
Had" are revenge and
karma. Not wanting to feel
broken-hearted, the female
protagonist sings that she
feels happy to have left her
lover, who did not recognize
the potential for a happy life
with her.
13. The element of star imagestar image of Goodwin’s theory is shown through these images as the images are close up to show
what the artist is feeling which makes the audience relate to how she is feeling. The close up shots help the audience
understand the meaning of the song as the narrative is disjunctively through the music video. The artist Beyoncé is the
main focus throughout the video as she has the most screen time and she is used to promote the track as it is relatable
to woman and men which widens the target audience for the track. She is the highlight of the music video which makes
the audience want to be like her as she is a role model to others in society. This boosts the sales in the track as the
track is relatable. The star is wearing white to make her look vulnerable and pure which makes the audience feel as
though they are seeing the real Beyoncé. She is wearing lingerie to make her look sexually attractive which is one of the
things people associate with Beyoncé as an artist. There are home videos that are featured to make the audience feel
as though they are up close and personal with her.
The element of technical aspectstechnical aspects of Goodwin’s theory is shown throughout the video through camerawork, mise en
scene and editing (post production). There are close ups used to show Beyoncé being happy and smiling which is the
opposite to the meaning of the song as the song is about revenge and karma to a male character in the narrative of the
track. The setting is a wedding and an empty bedroom. The wedding suggests that it is a happy time of her life whereas
the song portrays a negative time in her life. The empty bedroom could suggest that she is on her own which does
reflect the narrative. The editing is slow paced which could suggest that is dream like which could connote that the
negative time isn't real as she could be manipulated. The props in the video suggest happy times such as the wedding
dress and alcohol at the wedding which are props to show celebration. This could be showing the audience what could
have been which shows a happier time as it could be her dream of what she wanted however it didn’t turn out that way.
The narrative and performancenarrative and performance in the music video are shown disjunctively throughout as the lyrics of the song do not
match with the footage shown to the audience.
14. The element of relationship between visuals and musicrelationship between visuals and music is shown constantly throughout the music video. The
disjuncture is shown in the video to confuse the audience which could reflect how she is feeling as the music video
suggests that it is a dream of what she wanted her life to be and she didn’t get that as she is having revenge on the
partner and saying that karma will happen to him. The quote ‘best thing you never had’ refers to what she is saying to
the partner as he could have had her which would have been the best thing but he never had her. This shows that she
believes he has made a mistake and he will never be able to have her. The use of just Beyoncé being the main
character shows the meaning of girl power in the narrative of the lyrics and the message behind the track.
The element of thought through beatthought through beat is shown throughout the video by various shots and representations. The beat is
slow paced until the peak of the song where she said that she used to want him but she’s done. This shows that she is
finally getting over him and becoming self empowered by her decision which reflects the message in the song to all the
women. This could also suggest that she has come to a point in her life where she has gave up with him and she's
going to focus on herself. It shows that karma and revenge will happen to him. This represents Beyoncé as a woman
who makes her own choices and has inner strength and self power to do better with her life than be with someone who
doesn’t appreciate her. This is shown when Beyoncé has a low angle shot on her to show power. Beyoncé is known for
her iconic figure and natural beauty which is shown in the video whilst she is wearing lingerie which makes the audience
aware that it is Beyoncé. The lack of makeup in the video shows the audience that she is natural which suggest that the
song is natural and written by her from her heart which makes her more relatable as everyone has had a heart break in
there life no matter of the gender.
15. 4.
""Mr. BrightsideMr. Brightside"" is a song by American
indie rock band The Killers. It was released
as the band's debut single and is
featured on their debut studio album Hot
Fuss. Written by band members Brandon
Flowers and Dave Keuning, the song was
originally released in September 2003 and
achieved minor success. It became more
popular upon its re-release in 2004,
peaking at number 10 in both the United
States and the United Kingdom. Two
music videos were made for the song: the
first, which is in black-and-white, features
the band performing in an empty room.
The second, filmed for the re-release, is
based on the 2001 film Moulin Rouge!. This
was the first song the Killers ever wrote.
16. The element of star imagestar image of Goodwin’s theory is displayed through a range of shot types and angles below. These
different shot types have a way of creating emotion for the audience as we can engage with how the star may be feeling,
a close up is a popular shot type that demonstrates how the celebrity may be feeling, this can also help with the
audiences perception of the singer as it may be a relatable emotion. Throughout the music video Brandon Flowers (the
bands main singer) is a key vocal point, whether a close up or a long shot, he is visible and helps to tell a narrative. By
having the lead singer centre of attention during the course of the video, it promotes the song and therefore helps to
boost sales. Brandon Flowers wears a suit, portraying himself as a gentleman, however the costume is something we
would see from the Moulin Rouge era, like wise with the rest of the costumes. This would initially appeal to different
types of people, which in turn would familiarise the song and video with the public.
The technical aspectstechnical aspects element of Goodwin’s theory is shown continuously throughout the Mr. Brightside video. The
mise en scene plays an important role within this particular music video as it tells a story with the setting and costumes.
The setting is based around an old era club, with The Killers being the act for that evening, however we can also depict
that there is an element of love which can be demonstrated with the shot above between the male and female. We can
further this with other shot types and angles which suggest love is a key feature within this video. Brandon Flowers
doesn’t often make eye contact with the camera and it would appear his focus is elsewhere, which could suggest he
has a protective nature over people he cares about, this could be relatable for certain members of the public as they
may have been through a similar situation. The entire setting and background is very dramatic which would be expected
from a Moulin Rouge theme.
17. The element of relationships between visuals and musicrelationships between visuals and music is a continuous thread displayed throughout ‘Mr. Brightside’.
The illustrate is shown throughout as the visuals often match with the lyrics, for example when Brandon Flowers sing “I
just can’t look” we see the visual of him with his hands over his eyes, this makes it clear to the audience what is going
on and also indicates at some emotion he may be feeling at that time. The illustration shows clarity between the visuals
and the music, we feel a sense of jealousy when we watch the lead singer keep constant eyes on his female companion
as she socialises with another man, the lyrics speak “he takes off her dress now” and the visual to go with this is the
female becoming intimate with the other man. However there is also elements of disjuncture shown, but this is not a
common factor picked upon in this music video, this leaves a very ambiguous feel for the audience as confusion arises.
‘Mr. Brightside’ is a fast pace upbeat song that gradually builds up in speed, the thought through the beatthought through the beat is
demonstrated as when the beat’s pace increases so do the cuts to different shots. Furthermore, the video location
is within a club, we hear the beat picking up and then visually see that there are people dancing, their moves reflect
the beat as it is portrayed that The Killers are performing within the club. This represents The Killers as music
artists as well known, talented performers, the video creates a concert like feel. The band wear dark elusive
clothing which again is something they are known for, they continue this thread both in real life and whilst on set
which may illustrate to an audience they are genuine. Brandon Flowers is also well known for wearing ‘guyliner’ the
camera often uses close ups or extreme close ups on him, where it is visible to see he is wearing eye makeup. The
video continuously reflects the voices of the artists through its use of camera angles, shot types and the narrative.
18. 5.
"When the Sun Goes Down" is a
song by English indie rock band
Arctic Monkeys. It was released on 16
January 2006 as the second single
from their debut studio album,
Whatever People Say I Am, That's
What I'm Not (2006). It followed
debut single "I Bet You Look Good on
the Dancefloor" to number one on
the UK Singles Chart.
The song is about prostitution in the
Neepsend district of Sheffield.
Originally known as "Scummy", early
reports had also suggested its name
would be simply "Sun Goes Down",
but the full name was confirmed on
Arctic Monkeys' website. The line
"and he told Roxanne to put on her
red light," is a reference to The Police
song "Roxanne".
19. The element of relationship between visuals and musicrelationship between visuals and music is shown constantly throughout the music video. A
woman is shown throughout the video which is suggested in the lyrics of the track as it says ‘So who's that girl
there?’. This is a mirror of the lyrics to the visual. The song speaks about the theme of prostitution which is shown
through the visuals as it shows a blurred image of the woman talking to a man in a car on a dark street which is a
stereotypical setting and image of prostitution. The lighting is dull and dark which reflects the themes discussed in
the lyrics of the film.
The element of thought through beatthought through beat is shown throughout the video by various shots and representations. The beat is
slow throughout the start until 0:58. The beat starts to pick up which suggests that her life is fast paced during the night
as it begins to get dark in the mise en scene. This could connote that her life gets miserable and dark at night due to her
prostitution job. The guitar and drum are loud which could also suggest that her night is burred which could lead the
audience to believe that she is drinking alcohol or her life is too tough to be in focus and that she wants to forget about
reality. The beat at the start is slow which gives an emphasis on the lyrics sung by the band. These lyrics explain about
the theme of prostitution in the city where they are from. This shows that the band want to highlight the issue and make
people aware of what is happening.
20. The element of star imagestar image of Goodwin’s theory is shown through the video as the voice of the artist is distinct which
means that the video doesn’t have to have the artist featured as you instantly know it is the Arctic Monkeys. The video
has conventions that are related to the artist as they always have females used, dark/dull lighting and some type of
speech before the track starts. This is iconic of the Arctic Monkeys as this format is used frequently which means
people relate the video to Arctic Monkeys without hearing the track.
The element of technical aspectstechnical aspects of Goodwin’s theory is shown throughout the video through camerawork, mise en scene
and editing (post production). The setting of the video is very important in this music video as the song is speaking about the
town where they are from which is why the music video is shot in the city they are talking about which makes the song relatable
and links to reality as it uses realism. The mise en scene tells the audience about the woman he is singing about. She is
dressed in old clothing and at one point has a dusty coat around her which shows her lack of money and self worth. The male
character wears a long blazer which shows that he clearly has more money than her which suggests he is a pimp like
character. The camerawork is blurred at some points which suggests alcohol is involved in the situation filmed. This adds an
element of uncertainty and danger as she is vulnerable which is one of the main meaning of the song. The editing is dream like
as it cuts from scene to scene which could suggest that it is confusing for the woman and she is unsure of what she is doing
with her life. There is frequent use of close up shots on the woman which shows the audience her emotions which makes the
audience feel sympathy towards her. The narrativenarrative shows the pimp getting angry at others for being with her and paying her
attention as he gets violent towards others. There are numerous issues shown in the video which makes the audience think
about what is happening in the wider world. There is a shot of the pimp licking her face and the next shot is of him holding his
fist up to her face which suggests that he changes all the time which leaves the woman in a unprotected and unsafe situation.