The document discusses business models and their potential role as "systemic instruments" in innovation systems. It argues that business models can help coordinate actors, structure relationships, and guide the development of a common understanding between different groups. Specifically, business models are proposed as tools that can stimulate the co-evolution of strategies between intermediary organizations and target firms in a traditional cluster. The document also presents a case example of how a business model was used to help an industry transition from a technology-focused to a more service-oriented perspective.

1. Business Models as Systemic Instruments? Andrea Cocchi PhD Student Newcastle University Business School [email_address]

8. Business Models Review Cocchi_8th ENEF Meeting 7-8 Sept. 2011 Our adaptation from: Callon, 1989; Doganova-Renault, 2009; Polanyi 1958,2000) Knowledge Structure  Knowledge Nature  ONE DIMENSION (Pre-Polanyi) MULTI DIMENSION (Post-Polanyi) NORMATIVE ESSENTIALIST Theory leaded (Mode1) BM is a blueprint PRAGMATIC Object Based (ANT) BM as By-product DISCURSIVE FUNCTIONALIST Practice/Output based (mode2) BM is an outcome SYSTEMIC Process Based BM as a systemic Tool

10. BM: an Object and Process Cocchi_8th ENEF Meeting 7-8 Sept. 2011

12. Same options Cocchi_8th ENEF Meeting 7-8 Sept. 2011

13. From a linear .. Cocchi_8th ENEF Meeting 7-8 Sept. 2011

14. To a system perspective Cocchi_8th ENEF Meeting 7-8 Sept. 2011

15. Impact Matrix Cocchi_8th ENEF Meeting 7-8 Sept. 2011