The document discusses the need for business model innovation in manufacturing, highlighting the fragmentation and territorial dependency of the tooling machine sector. It emphasizes the opportunity for synergies between universities, applied research, and consultancy to address critical issues and promote specific technological solutions. The expected outcomes include a clearer strategy for firms in managing supply chains and enhancing innovation with measurable impacts.

1. Andrea Cocchi (Ver.01)Newcastle University Business School, Citywall, Citygate, St James Boulevard, Newcastle upon Tyne, NE1 4JH, andrea.cocchi@newcastle.ac.ukBusiness Model Innovation in ManufacturingPiacenza, 21/07/2010

2. Selling PointsPiacenza, 21/07/2010Andrea Cocchi - Newcastle University Business School2RELEVANCE: The reshaping of manufacturing sectors is an European (Global) issue/topic … PROBLEM !!!IMPACT: Tooling Machine Sector is fragmented, demand leaded and territorial dependent (high impact on employment, export and value added)DYNAMIC: Big firms express sophisticated demand (selection), lead the competition (off-shoring/outsourcing)OPPORTUNITY: NBM Innovation (technology focused, service based, strategically consistent)

3. Basic IdeasPiacenza, 21/07/2010Andrea Cocchi - Newcastle University Business School3SCOPE: MULTI SECTORAL & MULTI COUNTRY BUT SPECIFIC TECHNOLOGYFOCUS: SERVICES, MECHANIC ENGINEERING, SUPPLY CHAINSTECHNOLOGIES: TOOLING MACHINES, PRODUCTION SYSTEMS, ICTAPPLICATION: MANUFACTURING

4. AimsPiacenza, 21/07/2010Andrea Cocchi - Newcastle University Business School4Explore possible synergies between Universities, Applied Research and ConsultancyPromote the application of specific NBM for manufacturing sectors... Defining processes and procedures Identify Critical Points and Bottlenecks hampering the adoptionsSpecificitiesClear division of roles and tasksBuilding synergies and foster cooperationSharing Aims and Objectives

5. AimsOutcomesPiacenza, 21/07/2010Andrea Cocchi - Newcastle University Business SchoolSynergies between Universities, Applied Research and Consultancy Application of specific NBM to Specific SectorsDefinition of Processes (Critical Points and Bottlenecks)Specialised Applied research platform: technological and service oriented solutions SpecificPractical Knowledge Experience in delivering NBM innovation (services & technology)5Expected Results

6. Final (personal) ConsiderationsPiacenza, 21/07/2010Andrea Cocchi - Newcastle University Business School6Technology Platforms are mainly focused on technology, leaded by big players and university clusters (funding opportunity and big projects)R&D is important but … what about innovation with a clear, measurable IMPACT ???POSSIBLE CLIENTS:Big Firms - in need to define a clear strategy for managing critical steps of the supply chainClusters of SMEs - looking for a doable strategy to upkeep their position in the Supply ChainEuropean, National and Regional Gov.: aiming at steering the innovation process with specific outcomes (i.e. unemployment, delocalisation …)

7. Thank You