On one side, everybody collects as many information as possible about their customers. But on the other hand, most companies don’t realize the potential of this content. How could you apply this know-how to get a deeper picture of the customers needs? You can build better customer relationships with social network integration. Reach your goals, implement projects faster and increase sales. Connect social networks, customer relationship and company communities to create more business!

1. Create a smarter Workforce

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Today's challenges
● Talent is everywhere
● New generations enter the job market
● Change of working time models
● Transform „System of Record“ to „System of Engagement“

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From System of Record...
System of record (document) = „Knowledge Coffins“

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„People-centric“ stored knowledge, because a
document contains only a subset of the information,
which its author could provide.
...to System of Engagement?

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Key source of sustained economic value
Source 1: 2012 IBM CEO-Studie:
Q24 “What do you see as the key sources of sustained economic value in your organization?”

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Create a smarter Workforce
How can the IT department support the process of
moving the focus more to the employee?

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One day in the Life of Ivan Denisovich
06:30 As usual I am wide awake and
happy!
06:45 After having a shower I have
breakfast with the whole family
07:00 – 08:00 On the way to work there is no
traffic jam, just empty roads.
If I take the train, I always have
my seat and there's no delay.
08:00 – 12:00 4 hours to work. I'm as always
creative, productive and 100%
motivated!

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One day in the Life of Ivan Denisovich
12:00 - 13:00 Have lunch with my colleagues. There is no reservation
required in the best restaurant in town.
13:00 - 17:30 Another four hours to work. In this time, I am highly
efficient and rich in ideas.
17:30 – 18:30 On my journey home, all commuters are careful.
I arrive home completely relaxed.
18:30 – 22:30 After work with the family. I have plenty of time for my
children, my wife and for my hobby.

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What a waste of manpower!

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It's a long-term habit!
Why do we work like this?

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Humans are social beings
...we need discussions and exchange
...we need to team up with others
Why do we work like this?

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● We are diligent
● We are careful
● We are smart
...we have been like this for more than 100 years...
What are we great at being?

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The others can do it as
well as we can!
...but this is just „Me, too“

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71% of the employees are not engaged at work.
Nevertheless...

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● Creative power!
● Initiative!
● Dedication!
...and all between 08:00 – 17:30 ???
What the employer is looking for...

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People are much more engaged
...and in private life?

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● It's more than „just“ about money
● High degree of participation and control
● We get satisfaction
Why is it like this?

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Getting satisfaction from work:
● feedback and support
● work in Ad-Hoc Teams
● personal growth
● „digital“ reputation
● recognition „Likes“, „Comments“
Transfer to business life

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Getting satisfaction from work:
● Fun (the opposite of fun is not work, it's depression)
● Take pleasure in work
Transfer to business life

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● Makes people „visible“ and finds talents
How can social software help?

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● Connects (global) people and teams in communities
● Encourages a willingness to help
How can social software help?

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● WebGate's Pinball Corner:
The Pinball example

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● A pinball machine is prone to failure.
The Pinball example

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● Get help form a internet pinball forum!
The Pinball example

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● ...and it's the same within your company!
How can social software help?

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● Collects knowhow and interconnects it 'socially' with people
● Increases the chance of a „knowledge accident“
How can social software help?

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● Rise in people estimation and respect
● Results in a growing job satisfaction
How can social software help?

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● Any time, any place and any device
● This gives you the chance to work when you are effective
and efficient
How can social software help?

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● Working time models are changing
● Joint work must be cultivated by the management. Tools and
software must be provided to the employees.
● Today, the IT department has the technology and is able to deliver
the appropriate Social Business Software.
Shared knowledge is worth infnitely more than
knowledge that is not accessible.
Conclusion

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André Schaffner
Deputy managing director
Phone: +41 44 727 93 07
Mail: andre.schaffner@webgate.biz
Twitter: @andreWebGate
Christian Güdemann
CTO
Phone: +41 44 727 93 08
Mail: christian.guedemann@webgate.biz
Twitter: @guedeWebGate
WebGate Consulting AG, Riedstrasse 3, 8953 Dietikon
www.webgate.biz
Any questions?

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