An inspirational Success Story about a startup company called "Sedar". Talking about the challenges that I took, solutions that I found, and wrong decisions that I made.

1. SEDAR’S
STORY
How a software project did not get failed
Hosein Nourani - 2016

2. Me
■ Hosein Nourani
■ 28 years old
■ CEO at DPArian Co.
■ UI & UX designer at TETA Co.
■ Teacher assistant in BUofT
■ MSc. in Software Engineering
■ BSc. in Computer Engineering
■ Hobbies: Painting, Programming, Piano

3. D.P.Arian Inc.
■ Established in 2011
■ Vision: Developing Smart Applied
Systems for SMBs
■ Products:
– Sedar: A Top Ranked POS app
in 2016.
– Roll-Call, Data logger, Kiosk,
etc.
■ Company size: 10 - 20

4. ANYTHING
WORTH HAVING
IS WORTH
FIGHTING FOR!

5. 4 BELIEFS TO FIGHT
FOR

6. Entrepreneurship
Thinking Method
•A faculty to see the factors involved in an issue.
•Understanding the logical relation between factors
Logical
Thinking
•See any problem as a design-flaw in a bigger system
Problem
Solving Skills
•How much hard do you accept the Failure?Perseverance
•Do you start a 5 year-long project having no money in you pocket?
•Statistically speaking, 400 millions people across the globe
answered yes; Now, they account for the all entrepreneurs in the
world.
Risk

7. A Balanced
Business Plan
Humans
Customers’
Values
My Values Technology

8. Product Design
Principles
■ Principle I
– People do not want a simpler application; They
want an application using it they feel more
comfortable.
■ Principle II
– People extremely feel comfortable when they can
guess what it comes next (intuitively)
■ Principle III
– An ultimately ideal user-experience comes when a
user does his own works without computer but as
fast as he could do them with computer.

9. We work in
a Team|not in a
Group
■ When we are in a group
– We need to work together peacefully
– We have similar goal/probably values
– Mostly the goal is determined by
ourselves.
– A leader is not required, necessarily.
■ When we are in a team
– We do need a plan
– Each member has a specific goal and only
is responsible for that, but anything else.
– We are not working together; the results of
our work will work with each other.
– We are committed people selected based
on our skills, not our
values/cultures/favorites
– we do need a leader
■ Who knows all the skills used in the project
(read it skills orchestra)
■ Well informed about the members as well
as the plan
■ A good learner (from team)
■ A good teacher (for team)

10. 3 Stories
Stay Stay Foolish, Stay Hungry
Pay Pay money to employ IT (believe
me, it is not that much easy!)
Try Try To Do Your Best, ALWAYS!

11. SEDAR Timeline
2010
Started the project
in Fall.
2011
Released Beta
Version in Summer.
2012
+65 licenses had
been sold (still one
year to release the
final version).
2013
Released The final
version in Fall.
2013
+500 licenses have
been sold.
2014
A fabulous office
designed and built
by the designers,
developers, and
me.
2015
+1500 licenses
have been sold.
2016
“Sedar” ranked the
top five application
across the country.
Today
we made a deeply
user-friend POS
application. (based
on +1000 users’
opinion)

12. YOUR
QUESTIONS