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Center of Competence
Augmented- & Virtual Reality
Clashing Worlds
Virtual Technologies meet Automotive Development
2017-06-01
André Radon, Volkswagen Group IT | Jan Pflüger Audi AG
Center of Competence
Augmented- & Virtual Reality
Cars sold: > 10 mio
Employees: > 600.000
Profit: > 5.300 mio€
Production plants: 120 all over the world
2017-06-01
Report 2016
Volkswagen Group
Image: wikipedia
Center of Competence
Augmented- & Virtual Reality
Challenges – e.g. SAN FRANCISCO 2030+
E-MICRO-
MOBILITY
SHARED
MOBILITY
AMBIENT
INTELLIGANCE
URBAN
PLAYGROUNDS
LEVEL5
PODS
ROOF GARDENS &
URBAN FARMING
SMART BICYCLE
INFRASTRUCTURE
SMART CITY
BACKBONE PROVIDER
HISTORICAL
CABLE CAR
INNOVATIVE
ARCHITECTURE
CUSTOM POWER
PRODUCTION
Image: Volkswagen Research
Center of Competence
Augmented- & Virtual Reality 42017-06-01
Changes in mobility also change
focus for
automotive industry
Mechanical Engineering towards
Software Engineering
Image: Volkswagen AG
Image: wikipedia
Center of Competence
Augmented- & Virtual Reality
5
Big Data
Manufacture tailored
products in smaller
lots, more distributed /
closer to point of sale /
use
3D/4D Printing
Systems understand,
learn, predict, adapt
and operate
autonomously - and
change future behavior
KI and
Machine Learning
Highly scalable
software-as-a-service
apps with remote
storage and
processing power
Cloud Computing
On-going engagement
with customers and
communities in a
relevant and geo-
contextual way
Social, Local,
Mobile
Great automation
opportunities, e.g. in
HR: automated
interviewing, assisted
personnel processes
(Chat)Bots and
Voice Control
Intelligently connect
smart objects to link
material and
information flows
Internet of Things
Autonomous,
cooperation industrial
robots with numerous
integrated sensors
Advanced Robotics
Blockchain has the
potential to challenge
the profit poll of the
middle-man and make
centralized institutions
obsolete
Blockchain
Intelligent,
autonomous systems,
e.g., self-driving
vehicles, unmanned
areal vehicles (UAVs)
Autonomous Trans-
portation / Driving
„Always-on“ access to
content and
communication
capabilities
Omnipresent Connectivity
Provide immersive
experience in car
development,
marketing and after
sales
Augmented Reality
Develop deep insights
into supply chains and
better forecasts
2017-06-01
Center of Competence
Augmented- & Virtual Reality
Center of Competence
Augmented- & Virtual Reality
LABs to drive innovation and culture change
 Reduction of physical
mock-ups
through Virtual
Technologies
 Focus on digitalization
of R&D
 Data driven connected car services and architecture
 Digital innovation and strategy
 Innovative solutions for internal
processes and customer
experience
 Network Switch for
Augmented & Virtual Reality
2017-06-01
Center of Competence
Augmented- & Virtual Reality
Center of Competence
Augmented- & Virtual Reality 82017-06-01
Experience cars virtually at early stages
• High visual fidelity – be reliable
• Manage complex data (30mio polygons)
Center of Competence
Augmented- & Virtual Reality 92017-06-01
Virtual crash experience
• Highlight security features
• Life-sized immersive visualization
Center of Competence
Augmented- & Virtual Reality
New possibilities in virtual scenes
• Natural interaction
• Functional judgement
Center of Competence
Augmented- & Virtual Reality
Vehicle service of the future
• Interactive guidance
• Remote expert and quality assurance
Center of Competence
Augmented- & Virtual Reality
Capturing 4 HMD
• Real-time capture and transmission of photorealistic
models of people from an RGB-depth camera
• Allows to communicate in a closed VR environment
2017-06-01
Center of Competence
Augmented- & Virtual Reality
Challenge
How to transfer necessary information
…context based?
…right in time?
…automated?
…and for every media?
2017-06-01
Logistics
Manual
Construction
Simulation
Visualization
Tools & Data
Suppliers
Parts No.
Powerwall Display Mobile AR/VR
Media
Screw
Center of Competence
Augmented- & Virtual Reality
Solution & Outlook
Using state of the art technologies…
2017-06-012017-06-01
Virtual Reality Augmented Reality Machine Learning Artificial Intellgence
Center of Competence
Augmented- & Virtual Reality
data
…to bridge the gap
Solution & Outlook
2017-06-012017-06-01
Virtual Reality
Augmented Reality
Machine Learning
AI
Center of Competence
Augmented- & Virtual Reality2017-06-01
Clashing Worlds
Virtual Technologies meet Automotive Development
André Radon | Jan Pflüger

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Andre Radon & Jan Pflueger (Audi AG, Volkswagen AG): Clashing Worlds - Virtual Technologies Meet Automotive Development

  • 1. Center of Competence Augmented- & Virtual Reality Clashing Worlds Virtual Technologies meet Automotive Development 2017-06-01 André Radon, Volkswagen Group IT | Jan Pflüger Audi AG
  • 2. Center of Competence Augmented- & Virtual Reality Cars sold: > 10 mio Employees: > 600.000 Profit: > 5.300 mio€ Production plants: 120 all over the world 2017-06-01 Report 2016 Volkswagen Group Image: wikipedia
  • 3. Center of Competence Augmented- & Virtual Reality Challenges – e.g. SAN FRANCISCO 2030+ E-MICRO- MOBILITY SHARED MOBILITY AMBIENT INTELLIGANCE URBAN PLAYGROUNDS LEVEL5 PODS ROOF GARDENS & URBAN FARMING SMART BICYCLE INFRASTRUCTURE SMART CITY BACKBONE PROVIDER HISTORICAL CABLE CAR INNOVATIVE ARCHITECTURE CUSTOM POWER PRODUCTION Image: Volkswagen Research
  • 4. Center of Competence Augmented- & Virtual Reality 42017-06-01 Changes in mobility also change focus for automotive industry Mechanical Engineering towards Software Engineering Image: Volkswagen AG Image: wikipedia
  • 5. Center of Competence Augmented- & Virtual Reality 5 Big Data Manufacture tailored products in smaller lots, more distributed / closer to point of sale / use 3D/4D Printing Systems understand, learn, predict, adapt and operate autonomously - and change future behavior KI and Machine Learning Highly scalable software-as-a-service apps with remote storage and processing power Cloud Computing On-going engagement with customers and communities in a relevant and geo- contextual way Social, Local, Mobile Great automation opportunities, e.g. in HR: automated interviewing, assisted personnel processes (Chat)Bots and Voice Control Intelligently connect smart objects to link material and information flows Internet of Things Autonomous, cooperation industrial robots with numerous integrated sensors Advanced Robotics Blockchain has the potential to challenge the profit poll of the middle-man and make centralized institutions obsolete Blockchain Intelligent, autonomous systems, e.g., self-driving vehicles, unmanned areal vehicles (UAVs) Autonomous Trans- portation / Driving „Always-on“ access to content and communication capabilities Omnipresent Connectivity Provide immersive experience in car development, marketing and after sales Augmented Reality Develop deep insights into supply chains and better forecasts 2017-06-01
  • 6. Center of Competence Augmented- & Virtual Reality Center of Competence Augmented- & Virtual Reality LABs to drive innovation and culture change  Reduction of physical mock-ups through Virtual Technologies  Focus on digitalization of R&D  Data driven connected car services and architecture  Digital innovation and strategy  Innovative solutions for internal processes and customer experience  Network Switch for Augmented & Virtual Reality 2017-06-01
  • 8. Center of Competence Augmented- & Virtual Reality 82017-06-01 Experience cars virtually at early stages • High visual fidelity – be reliable • Manage complex data (30mio polygons)
  • 9. Center of Competence Augmented- & Virtual Reality 92017-06-01 Virtual crash experience • Highlight security features • Life-sized immersive visualization
  • 10. Center of Competence Augmented- & Virtual Reality New possibilities in virtual scenes • Natural interaction • Functional judgement
  • 11. Center of Competence Augmented- & Virtual Reality Vehicle service of the future • Interactive guidance • Remote expert and quality assurance
  • 12. Center of Competence Augmented- & Virtual Reality Capturing 4 HMD • Real-time capture and transmission of photorealistic models of people from an RGB-depth camera • Allows to communicate in a closed VR environment 2017-06-01
  • 13. Center of Competence Augmented- & Virtual Reality Challenge How to transfer necessary information …context based? …right in time? …automated? …and for every media? 2017-06-01 Logistics Manual Construction Simulation Visualization Tools & Data Suppliers Parts No. Powerwall Display Mobile AR/VR Media Screw
  • 14. Center of Competence Augmented- & Virtual Reality Solution & Outlook Using state of the art technologies… 2017-06-012017-06-01 Virtual Reality Augmented Reality Machine Learning Artificial Intellgence
  • 15. Center of Competence Augmented- & Virtual Reality data …to bridge the gap Solution & Outlook 2017-06-012017-06-01 Virtual Reality Augmented Reality Machine Learning AI
  • 16. Center of Competence Augmented- & Virtual Reality2017-06-01 Clashing Worlds Virtual Technologies meet Automotive Development André Radon | Jan Pflüger

Editor's Notes

  1. Verkaufte Fahrzeuge 2016 – 10.391.000 Mitarbeiter 2016 - 619.000 Umsatz 2016 - 217.267 Mio € Gewinn 2016 - 5.379 Mio € Fertigungsstätte – VW AG betriebt in 20 Ländern Europas und 11 Ländern Amerikas, Asiens und Afrikas 120 Werke
  2. Städte ändern sich in den kommenden Jahren. Die Anforderungen flexible Mobilitätslösungen steigen. E-Mobilität und autonom fahrende Fahrzeuge prägen das Stadtbild. Um diese Anforderungen frühzeitig bedienen zu können, muss der Kulturwandel durch immer angepasste Mobilitätskonzepte neu gedacht werden.
  3. Daher: Während in den letzten Jahrzehnten das Mechanical Engineering einen Großteil von „guten“ Fahrzeugen ausgemacht hat, erwarten Kunden heutzutage mehr Innovation Automobilkonzerne nehmen sich dem Thema Softwareentwicklung deutlich stärker an Die historisch gewachsene, heterogene, oft redundante und komplexe Systembebauung „braucht“ dringend Innovationen, „10xDenken“ und disruptive Ansätze Hierfür gilt es Kompetenzen und eine neue Kultur aufzubauen
  4. Es gibt enorm viele Bereiche, die die klassische Entwicklung beeinflussen Ein wesentlicher Bestandteil sind AR und VR Sowohl für das Fahrzeug als Produkt, als auch für die Arbeitsweisen Auf letzteres wird während des Vortrages fokussiert
  5. Wir gehen das an, indem wir in einem Verbund von LABs auch international zusammenarbeiten. Ein gutes Beispiel sind das CODE SF, das „connected car“ derzeit auf der Roadmap stehen hat. Das Center of Competence AR & VR, das das Kundenerlebnis durch Marketing und Aftersales in den Vordergrund rückt Und das Virtual Engineering Lab, das der technische Entwicklung mit modernen Visualisierungslösungen hilft, physische Prototypen einzusparen. Die enge Verzahnung der LABs mit agilen Arbeitsweisen und flachen Hierarchien ermöglicht es die wichtigen Technologiebereiche abzudecken.
  6. Ein Beispiel ist es, Fahrzeuge in der frühen Entwicklungsphase realitätsnah erleben zu können. Besonders herausfordernd sind dabei die komplexen Szenen und großen Datenmengen, die in Echtzeit verarbeitet werden müssen. Durch die hohe Qualität der Darstellung im immersiven Raum, wird ein frühzeitiges Beurteilen von Fahrzeugen möglich. Hierdurch lassen sich spätere Änderungskosten eliminieren.
  7. Ein besonders spannendes Feld sind die immer wichtiger werdenden Simulationen, die üblicher Weise auf Großrechnern durchgeführt werden. Während die Berechnung von Experten gestützt wird, ist es sinnvoll eine Plattform zu bieten, in der sich die Ergebnisse auch „nicht“-Experten aus prozessnahen Abteilungen erklären lassen. Durch eine immersive Darstellung ist ein Erleben von sicherheitsrelevanten Features frühzeitig möglich.
  8. Die Interaktion zwischen Passagieren und Fahrzeug wird wandelnden Mobilitätskonzepten immer wichtiger. Frühzeitig müssen die Bedienkonzepte evaluiert werden. Hier helfen virtuelle Techniken, ein natürliches Interagieren mit dem Fahrzeug zu ermöglichen. Logikfehler in der Bedienung lassen sich ebenso aufdecken, wie Ablenkungen vom Verkehrsgeschehen während der Fahrt.
  9. Next to the development of the products we also have a look into the service world and how we can support our technicians and quality assurance. Lets see an example at the following video.
  10. How to interact in virtual worlds is another exciting aspect we evaluate. How does communication work and how could this easily be established. The realtime capturing 4 hmds implements such a solution to transmit photorealistic models of persons using a simple sensor technology. Realtime Capturing 4 HMD demo implements a client-server architecture for robust real-time capture and transmission of photorealistic models of persons from a RealSense RGB-depth camera into a virtual reality environment. This set-up allows to communicate in an otherwise closed VR environment with peer that are connected over a remote communication channel.
  11. The showed examples gave you an insight how we use this technologies from an automotive perspective. But for all there is a challenge. Having a look at this image: What means screw? It depends on the context which information would be of help. transfer the right information in context and at a time. Das waren Beispiele, wie wir den Herausforderungen in der Automobilindustrie begegnen wollen. Dabei ergeben sich die Schlüsselfragen: context based, right in time, automated, ever media.
  12. Technlogies such as VR/AR/ML/AI are helping us to solve the challenge.
  13. Deliver information in context will not be our only challenge. Working on the topics of the future we need new thinking, great ideas and creative people. If you want to join us for this trip please step over for a talk to our booth 127 in the Exhibition area. Um diese spannenden Aufgabenfelder in Zukunft bearbeiten zu können, bedarf es neuer Denkansätze, mutiger Ideen und kreativer Köpfe. Ich hoffe einen spannenden Einblick in einen Teil der Automobilindustrie gegeben zu haben, der in Zukunft immer stärker an Bedeutung gewinnen wird.