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Web Production, Audience
Metrics, and Changing News
Judgment
International Symposium in Online Journalism
April 19, 2009
University of Texas School of Journalism
Austin, TX
Chris Anderson
College of Staten Island / CUNY
cwa2103@columbia.edu
Technology & News Judgment
Production Factors
Organizational Structures Work Practices
Shape
Adoption ProcessesTechnology Editorial Effects
Affords Generate
Vision of Technology
Vision of Prof.l Role
Vision of Audience
Filtered through
The Impact of Web Metrics on
News Judgment
Production Factors
Diffusion of metrics as management strategy Web producer
Shape
Wide AdoptionWeb Metric
Software
(Omniture)
Metric driven
news judgment
Affords Generate
Tech: pure measurement
Give them what want / need
Active AND consuming
Filtered through

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Anderson. 2009.

  • 1. Web Production, Audience Metrics, and Changing News Judgment International Symposium in Online Journalism April 19, 2009 University of Texas School of Journalism Austin, TX Chris Anderson College of Staten Island / CUNY cwa2103@columbia.edu
  • 2. Technology & News Judgment Production Factors Organizational Structures Work Practices Shape Adoption ProcessesTechnology Editorial Effects Affords Generate Vision of Technology Vision of Prof.l Role Vision of Audience Filtered through
  • 3. The Impact of Web Metrics on News Judgment Production Factors Diffusion of metrics as management strategy Web producer Shape Wide AdoptionWeb Metric Software (Omniture) Metric driven news judgment Affords Generate Tech: pure measurement Give them what want / need Active AND consuming Filtered through