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Enter 2010 Pres Oriol Miralbell


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Presentation at the ENTER 2010 PhD Workshop in LUgano, February, 9 2010

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Enter 2010 Pres Oriol Miralbell

  1. 1. Virtual Communities of tourism professionals in the Internet: Analysis of the factors for knowledge generation<br />OriolMiralbell<br /><br />UOC – Open University of Catalonia<br />
  2. 2. Motivation: Why this research issue?<br />Online Social Networksare getting used by many virtual communities of professionals for information exchange and relationship<br />Tourism is mainly an atomized industry made by SMEs with a frequent professional mobility and thus an important loss of tacit knowledge <br />Knowledge generation is scarce inside and among tourism companies <br />The web 2.0 and online social networks seem to furnish real opportunities to break the traditional communication barriers between tourism professionals and help knowledge exchange and generation<br />
  3. 3. Research questions<br /><ul><li> Are VC of TP of professionals in Tourism generating </li></ul> Knowledge? <br />(Wenger : Communities of Practice (1998), Wellman; VC, (1999)]<br /><ul><li>Do determinants of cooperative / connective learning impact positively for knowledge generation in VC of TP using online social media? </li></ul>[Wenger : CoP (1998), Siemens (2005), Downes (2001): Connectivism] - How do online social media affect knowledge generation in VC of TP? [DeLone & McLean – IS Success (2003)]<br />Main goal<br />Analyze the impact in knowledge generation of the different determinant factors of ISs’ users’ satisfaction , of the intention to participate in VC and of cooperative learning.<br />
  4. 4. Methodology<br /><ul><li>Internet survey (invitation to app. 10.000 tourism professionals and to members of different VC: Turismo 2.0, Tourism 2.0, groups in LinkedIn and Facebook..)
  5. 5. Analysis of data with SEM based on a new model designed after integrating already existing analysis models: IS success model and a Community Marketing Model, with a new designed Connective learning model</li></li></ul><li>
  6. 6. Expected results<br />System’s user satisfaction affects positively knowledge generation inside Virtual Communities of tourism professionals (VCoTP)<br />Connective learning affects positively knowledge generation inside VCoTP<br />Participation and loyalty affect positively Knowledge generation inside VCoTP<br />There exist significant relations between these three variables to achieve knowledge generation inside VC of TP.<br />
  7. 7. Some difficulties<br /><ul><li>The combination of different models and the validation of the new model with SEM
  8. 8. The creation of a common framework that can integrate different disciplines
  9. 9. Communities of practice
  10. 10. Virtual communities / social networks
  11. 11. Cooperative learning
  12. 12. Information systems success</li></li></ul><li>Survey<br />You are Key in thisresearch<br /><br />ENTER 2010 RESEARCH TRACK<br />8<br />